Brand & PR Manager (2-4 days/week)

Up World; City Of London; On-site; GBP 80,000 - 100,000; Part time

Job summary

A leading wellness marketing agency is seeking a freelance PR & amplification specialist to lead communication strategies for the launch of a new flagship wellness space in Canary Wharf. The ideal candidate will execute brand narratives, leverage media connections, and drive stakeholder engagement. This role requires strong experience in brand-building PR and the ability to work collaboratively within a marketing team. Flexible part-time commitment is expected over a 3-month period.

Benefits

Access to support group

Membership to Up Club

Templates and tools provided

Qualifications

• Strong background in brand-building PR for wellness, fitness, healthtech, or lifestyle brands.
• Proven success launching new concepts or spaces, preferably in London.
• Network of relevant journalists, influencers, and thought leaders.

Responsibilities

• Execute and amplify a brand story and category narrative.
• Build and leverage connections across business, health, wellness, and property media.
• Create stakeholder-specific amplification plans and conduct media outreach.

Skills

Brand-building PR

Communication strategy

Networking with journalists

Storytelling

Independent operations

Job description

Overview

The Role
A brand-focused fractional marketing team. We build bespoke teams formed off our full-time team and select freelancers to support brands at scale. We need freelance or contract support to provide expert leadership to brands with big ambitions.

We’re looking for an experienced freelance PR & amplification specialist to lead comms activity for the launch of a new flagship wellness space in Canary Wharf.

This is not a traditional “press release” brief. It’s about defining and amplifying a new category in the health and wellness space - combining elements of medical, fitness, and co-working models into something entirely new.

The Opportunity
A pioneering Wellcare business is opening its largest location to date in Canary Wharf - a multi-floor space bringing together 25+ rooms across diagnostics, treatment, movement, and coaching.

The launch is a major brand milestone and an opportunity to:

• Position the company as the leader shaping the future of wellness.
• Educate the market on a new category that supports health & wellness practitioners to grow their businesses.
• Generate multi-stakeholder awareness (from practitioners and consumers to landlords and investors).
• Deliver cut-through storytelling and experiences that drive buzz and credibility - not just column inches.

Key Responsibilities

A senior freelance PR/Amplification partner who can:

1. Execute and amplify a brand story and category narrative (developed internally).
2. Translate strategy into moments that spark coverage, credibility, and conversation.
3. Build and leverage connections across business, health, wellness, and property media.
4. Curate experiences such as:
5. a) Hard-hat tours or behind-the-scenes previews.
6. b) Invite-only events and panels.
7. c) Content creation sessions with founders and practitioners.
8. d) Activate thought leadership opportunities for senior figures (commentary, op-eds, panels).
9. e) Harness community voices - helping members and partners share stories across their own platforms.
10. d) Feed the content flywheel - ensuring every PR moment fuels social, owned, and paid channels.

Key Deliverables

1. Stakeholder-specific amplification plan (practitioners, consumers, landlords, investors).
2. Relationship-led media outreach (not transactional press office work).
3. Thought-leadership placement and event activation.
4. Support on creative event concepts and execution.
5. Optional: Lead development of a State of the Industry report using member and market data.
6. Light-touch monthly reporting on coverage, reach, and category impact.

What we're looking for

Strong background in brand-building PR for wellness, fitness, healthtech, or lifestyle brands. Proven success launching new concepts or spaces (preferably in London).

Confident operating fractionally or independently, embedded within an in-house marketing team.

Network of relevant journalists, influencers, and thought leaders. Comfortable blending strategy, storytelling, and hands-on delivery.

Engagement

Start: November 2025

Duration: ~3 months initially (with potential to extend)

Part-time commitment 2-4 days/week (the more availability, the better)

Embedded collaboration with the internal brand and marketing team (weekly calls + shared workspace)

Why work with Brand Hackers?

Being a freelancer with Brand Hackers means you’re part of our extended family. We know it can be a lonely life, but with us it’s different.

We do all the set up - we have the difficult conversations with Founders, we sort the paperwork, we’ll give you a clear brief & you’re off!

We make sure you’re learning:

✅ You’ll be managed by a Brand Hacker who will push you to do your best work

✅ You’ll have access to a support group of 15+ Brand Hackers

✅ You’ll have templates, tools & tonnes of examples of things we’ve done in the past

✅ All our extended family are encouraged to promote they work for us on LinkedIn which is a great way of raising your profile

✅ You’ll have membership to Up Club while you work with us

✅ One project often becomes more… we even have examples of freelancers who have become full time members of the Brand Hackers team

Finally, we always pay on time. This shouldn’t be something we have to celebrate, but we know it can be a challenge.