Brand Marketing Strategist — Campaigns & Growth (Randburg)

Placements24; Southampton; Vor Ort; GBP 16.000 - 25.000; Vollzeit

Benefits dieser Stelle

Professional development opportunities

Collaborative work environment

Comprehensive employee benefits

Zusammenfassung

Placements24 is seeking a Brand Marketing Specialist to join our client's vibrant team in Randburg, Gauteng. You will develop and execute campaigns, translate consumer insights into brand actions, and drive engagement across digital and traditional channels.

You will collaborate with creative agencies and internal teams, manage budgets, and monitor campaign performance to optimize impact. A marketing degree and proven brand experience are required, with a passion for consumer goods and market

Qualifikationen

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven experience in developing and executing impactful brand campaigns.
• Strong understanding of brand management, consumer behavior, and market analysis.
• Excellent project management and organizational skills.
• Strong communication, presentation, and interpersonal skills.
• Proficiency in marketing analytics and reporting tools.
• Experience working with creative agencies and cross-functional teams.
• Experience in the consumer goods sector is highly advantageous.

Aufgaben

• Develop and implement comprehensive brand marketing strategies to increase brand awareness and market share.
• Plan, execute, and measure the effectiveness of integrated marketing campaigns across channels (digital, ATL, BTL).
• Conduct market research, consumer insights analysis, and competitive landscape monitoring.
• Manage brand messaging and ensure consistency across all communication platforms.
• Collaborate with creative agencies, media partners, and internal teams to develop marketing collateral and campaigns.
• Manage the marketing budget for assigned brands, ensuring optimal allocation of resources.
• Analyze campaign performance, provide regular reports with actionable insights, and recommend strategies for optimization.
• Support product innovation and new product launches through effective marketing strategies.
• Stay informed about consumer trends, industry developments, and best practices in brand marketing.

Kenntnisse

Brand management

Campaign planning

Market analysis

Communication skills

Project management

Analytics & reporting

Ausbildung

Bachelor's degree in Marketing, Business Administration, or a related field

Jobbeschreibung

Placements24 is seeking a Brand Marketing Specialist to join our client's vibrant team in Randburg, Gauteng. You will develop and execute campaigns, translate consumer insights into brand actions, and drive engagement across digital and traditional channels.

You will collaborate with creative agencies and internal teams, manage budgets, and monitor campaign performance to optimize impact. A marketing degree and proven brand experience are required, with a passion for consumer goods and market