Brand Marketing Manager - Valspar

Sherwin-Williams; Reading; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

A leading coatings manufacturer in Reading seeks a Brand Guardian. This role involves managing brand representation, creative projects, and driving impactful campaigns while promoting career growth and work-life balance. The ideal candidate has a Bachelor's degree and strong skills in branding, project management, and communication.

Benefits

Attractive salary

Company bonus

Pension Scheme Company Contributed

Flexible working schedule

Ongoing training and support

Qualifications

• 3+ years in a brand marketing role.
• Retail or FMCG experience.
• Digital marketing qualification preferred.

Responsibilities

• Ensure Valspar’s identity is consistently represented.
• Own the creation of high-impact brand assets.
• Lead CSR and PR campaigns.
• Deliver engaging brand presentations.
• Manage external agencies.

Skills

Brand management

Creative project management

Stakeholder management

Communication skills

Education

Bachelor's degree

Marketing degree

Job description

Hello from Sherwin-Williams! You may not have heard of us and that’s okay, but let us take a moment to introduce ourselves...

We are one of the world’s leading paint and coatings manufacturers, producing household brands of paint, wood coatings, sealants and fillers across the globe, as well as delivering top-end building envelope, industrial wood, and marine coatings within our international industrial divisions.

So, although you may not know the name Sherwin-Williams, there’s a good chance you’ve come into contact with something we’ve coated, protected or sealed on a daily basis.

At Sherwin-Williams, our focus is on continuing to build upon over one hundred years of innovation, performance and excellence within the UK and European coatings market; delivering fantastic products to DIY and Trade consumers, while leading the way in sustainable innovation as a priority.

With all this heritage and expertise across our business, we’re excited to say that we’re only just getting started!

Here are some of our brands that you may already know…

Ronseal

Have you ever heard the phrase ‘Does exactly what it says on the tin.’? This is the famous tagline for the number one woodcare brand in the UK and Ireland – Ronseal. During our marketing activities in the mid-90s, this tagline captured the public's attention for its straight-talking, no-nonsense tone, describing the performance of the products in this range. This line has become a part of the everyday vocabulary in the UK and Ireland and perfectly outlines what Ronseal is all about: performance and simplicity. It’s a line we are very proud of and continue to use as a core asset of our brand.

Ronseal didn’t just rise to prominence in the 90s though, this brand has a heritage that stretches back to the early 1900s and is steeped in innovation and excellence that has led to today’s leading range of fence care, decking maintenance, problem solvers, fillers, and trim paints.

Valspar

A short Valspar history. Two hundred years long. We’ve been in the paints, stains, and coating business for over 200 years, and we’ve come a long way since our modest beginnings in 1806 as a small Boston paint company. Wherever you are in the world today, within your day-to-day life, there’s a good chance our work will be close by. Our paints, stains and coatings can be found on many items, including the polished ebony of a Yamaha® Grand Piano and the iconic red Coca-Cola® can.

Our brand positioning is to empower and inspire people to Colour with Confidence because they can be sure to find a colour they love. Whether it’s one of our 2,000 pre-selected colours or an entirely new one for us to match. We believe in the power of colour, to change a mood or reflect identity. Our view is that everyone deserves to love where they live – because improving your home can improve your life.

These are just two of several popular DIY brands within the UK and Ireland under the umbrella of Sherwin-Williams consumer brands.

Now you know a little bit about who we are, how do you feel about becoming part of the story for some truly renowned brands across the UK and Europe? Do you want to work in a business that focuses on developing its teams and strives to help individuals achieve their career aspirations? Is the notion of working as part of a fun, energetic team your ideal job? Do you crave working in partnership with industry-leading agencies? If the answer is ‘yes’, then you’re in the right place.

Qualifications

• Bachelors degree
• Marketing degree
• Marketing/digital marketing qualification
• 3+ years in a brand marketing role
• Retail or FMCG experience

What we can offer you...

• Attractive salary
• Company bonus
• Life Pension Scheme Company Contributed
• Flexible working schedule (including weekends and bank holidays)
• Continued payment of salary in the event of sickness & 25 days of annual leave
• Work-life balance
• Career opportunities
• Ongoing training and support

Responsibilities

Be the Brand Guardian
You’ll work closely with Senior Brand Managers to ensure Valspar’s identity is consistently represented across every touchpoint—from packaging to internal comms to national campaigns.

Lead Creative Projects
Own the creation of high-impact brand assets including photography, video and copy. You’ll manage the process from concept to delivery, ensuring every piece reflects our vibrant personality.

Drive Campaigns That Matter
Take the lead on CSR, PR, and sponsorship campaigns—from planning through execution. You’ll make sure every initiative is on‑brand, on‑budget, and delivers measurable results.

Champion Brand Excellence
Be the go‑to expert for brand guidance across the business. Whether it’s supporting internal teams, retailers, or external partners, you’ll help everyone speak the Valspar language—visually and verbally.

Inspire Through Training
Deliver engaging brand presentations and training sessions to internal teams and retail partners. You’ll help others understand and embrace the power of the Valspar brand.

Manage Creative Partnerships
Brief and manage external agencies to bring brand projects to life. You’ll ensure timelines are met, budgets are respected, and creative standards are exceeded.

What You’ll Bring

• A passion for branding and storytelling
• Experience managing creative projects and campaigns
• Strong communication and stakeholder management skills
• A keen eye for design, tone of voice, and brand consistency
• Confidence in presenting and training others
• Ability to juggle multiple projects and thrive in a fast‑paced environment

What’s in it for you?

In addition to those great aspects of life at Sherwin-Williams mentioned earlier, we also understand that each employee is an individual, with individual circumstances. That’s why we employ a flexible working system with three set days in the office and two days remote working, as well as a flexi‑time policy with core working hours between 09:00-16:00.

Our CBG Marketing offices are situated in the heart of Winnersh Triangle, a state‑of‑the‑art commercial complex in Wokingham which provides great benefits, from periodic events such as food festivals, amenities such as newsagents, a gym, a nursery, a train station, and cafes, all the way through to football courts and yoga studios. We even have a film studio that shoots the occasional Hollywood blockbuster and showcases movie memorabilia!