Brand Marketing Manager - Fashion Brand

Up World; City Of London; On-site; GBP 40,000 - 45,000; Full time

Job summary

A purpose-driven fashion brand in the UK is seeking a dynamic Brand Marketing Manager. This role involves developing and executing brand strategies, managing influencer campaigns, and collaborating with cross-functional teams. The ideal candidate has experience in fashion brand marketing and a passion for creativity and cultural trends. A salary range of £40,000 to £45,000 is offered depending on experience.

Qualifications

• Experience in brand marketing roles within the fashion industry.
• Proven ability in delivering creative campaigns with measurable results.
• Strong commercial acumen with excellent communication skills.

Responsibilities

• Develop and execute brand strategy to ensure a consistent identity.
• Create inspiring creative briefs for campaigns and content projects.
• Oversee public relations and key brand partnerships.
• Manage campaign calendars for timely delivery.
• Collaborate with creative leads to produce engaging content.

Skills

Brand marketing in fashion

Creative campaign delivery

Commercial acumen

Communication skills

Project management

Influencer campaign management

Job description

Our client is a purpose driventravel inspired fashion brand - and we are seeking a dynamic Brand Marketing Manager to drive storytelling, growth campaigns, and activations across all channels.

The successful candidate will ensure the creative vision aligns seamlessly with commercial goals and work collaboratively with our marketing team to execute cohesive strategies.

What you'll do:

• Develop and execute brand strategy to ensure a consistent and compelling identity across all customer touchpoints.
• Create inspiring creative briefs for campaigns, activations, and content projects.
• Oversee public relations, media outreach, and key brand partnerships.
• Manage campaign calendars for timely delivery and alignment with business cycles.
• Collaborate with creative leads to produce engaging content and drive conversion.
• Oversee social media strategies to enhance brand reach and community engagement.
• Coordinate event-based activations to increase brand awareness and sales.
• Work with sales teams to ensure campaigns align with commercial priorities.
• Partner with the marketing manager for cohesive multi-channel campaigns.
• Monitor and optimise campaign performance using data insights.
• Manage influencer relationships.

Who you are...

• You have experience in brand marketing roles within the fashion industry.
• You have proven ability in delivering creative campaigns with measurable results.
• You have strong commercial acumen with excellent communication skills.
• Experience managing multiple projects and stakeholders in a fast-paced environment.
• You are passionate about creativity, brand building, and cultural trends.
• You have experience managing influencer campaigns.

💸 Salary:£40,000 to £45,000 DOE
🏡 Logistics: Wimbledon office