Brand Marketing Manager

The Oval Partnership; Warrington; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A specialist European Food Group in the UK is looking for a Brand Manager. The successful candidate will drive sales and category growth for an established portfolio through strategic marketing. Requirements include at least 3 years of FMCG food experience and a proven track record in brand communications and digital strategies. This role offers hybrid working, with office attendance three days a week.

Benefits

Hybrid working model

Flexible hours

Qualifications

• Minimum of 3 years FMCG food experience.
• Demonstrable track record in brand communications.
• Experience in executing successful digital marketing strategies.

Responsibilities

• Lead the creation and delivery of brand communications across all channels.
• Plan and manage digital marketing activities to drive online sales.
• Act as the main point of contact for external partners and agencies.
• Utilize sales data and insights to measure campaign effectiveness.
• Manage the marketing budget aligned with brand objectives.

Skills

Brand communications

Digital marketing strategies

Data analysis

FMCG experience

Job description

The Oval Partnueship is currently recruiting a commercially driven Brand Manager to join the UK arm of a specialist European Food Group, focusing on a diverse portfolio SKUs across fresh, ambient and frozen categories.

Reporting to a Senior Brand Manager, the Brand Manager will be responsible for defining and executing the annual commercial marketing plan for an established portfolio, managing a dedicated marketing budget. This role is focused on driving sales and category growth by commercialising existing products through best-in-class execution.

Qualifications

The succefful Brand Manager will ideally have a miinimum of 3 years FMCG food experience. You will have a demonstable track record in brand communications, executing successful digital and online marketing strategies, amd generatinng actionable data insights to evaluate performance.

Responsibilities

• Brand Communication & Execution: Lead the creation and delivery of compelling brand communications across all channels, with a strong focus on shopper marketing materials and impactful in-store execution.
• Digital & Online Strategy: Plan, manage, and optimise digital marketing activities, including performance marketing, social media, and retailer dotcom support, to drive online sales and brand engagement.
• Agency & Retailer Management: Act as the main point of contact for external partners, including creative agencies, and effectively manage relationships and co-marketing activities with key retail customer marketing agencies.
• Data Insights & Analysis: Utilise sales data, consumer insights, and analytical tools to measure the effectiveness of all campaigns, ensuring continuous improvement and maximising marketing ROI.
• Budget Management: Management of marketing budget, ensuring spend is effective, accurate, and aligned with strategic brand objectives.

Our cliet offers hybrid working, working in the office 3 days a week on a flexble hours basis.