Brand Marketing Manager

Square Peg Associates; Manchester; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading recruitment consultancy in Manchester is seeking an experienced marketing professional to drive brand awareness and manage strategic projects. You will be responsible for developing marketing campaigns and enhancing collaboration across teams. The ideal candidate should have a strong background in performance marketing, project management skills, and the ability to work with various stakeholders. This role offers competitive pay and excellent benefits, with a few days of required travel to the Head Office in Lancashire.

Benefits

Competitive salary

Excellent benefits

Dynamic team environment

Qualifications

• Proven experience in marketing and brand management.
• Strong background in performance marketing and lead generation.
• Excellent project management skills and attention to detail.

Responsibilities

• Create and implement marketing campaigns that communicate brand value.
• Manage marketing budget ownership and spend optimisation.
• Collaborate with senior management teams across multiple projects.

Skills

Cross-team collaboration

Market research

Audience segmentation

Brand health metrics

Performance measurement

Creative development

Job description

Square Peg Associates is working with a highly customer‑centric company whose product ranges, designs and innovation are continually taking the business to the next level.

We’ve created a new opportunity to be responsible for several strategic projects that enhance and underpin the brand visibility, performance and drive sales across UK, EU and Globally.

You will grow brand awareness and strengthen relationships with valued partners, agents and distributor networks. You will be responsible for creating and implementing marketing campaigns, and promotions that effectively communicate brand value and product portfolio.

The role is broad in scope covering responsibility for customer insight, marketing mix choices (channels and investment levels), marketing budget ownership and spend optimisation, agency management, measurement/ evaluation and reporting results to senior leaders.

The ideal candidate has a track record of success in marketing and brand management, and a strong background in performance marketing and lead generation campaigns.

You also have proven experience managing priorities and working effectively across a number of internal stakeholders, strong project management skills, attention to detail, and an entrepreneurial, creative spirit with passion and energy.

The role is based in Manchester City Centre and will require a few days over at Head Office in Lancashire, therefore a car owner is essential.

The salary on offer is highly competitive with excellent benefits. We will go through the full scope of the package upon application or please contact Square Peg Associates for further detail.

What we are looking for

• Experience and influence in cross‑team collaboration across multiple projects. Support the development of the overall integrated marketing and brand strategy
• Own the market research and brand strategy to identify insights and targeting strategies.
• Possess a deep understanding of our audience segmentation and digital product.
• Own the measurement framework, inclusive of brand health metrics and channel attribution models.
• Run creative and message testing across the marketing funnel and different channels to drive perception and engagement.
• Collaborate cross‑functionally with senior management teams to deliver a best in class experience across the marketing funnel. Experience using data, reporting, or tools to measure performance and make adjustments accordingly
• Experience guiding creative input, development and execution from concept to completion – whether this is in‑house or use of external agencies

This role is truly exciting, engaging and you will be part of a wider Marketing Team where you can exchange and pull on resource, collateral and creative design expertise.

Join this dynamic team and contribute to the continued growth! If you’re an ambitious individual with a passion for your work, we’d love to hear from you.

About Square Peg Associates

At Square Peg Associates, we are a leading recruitment consultancy specialising in finance and commercial business professionals within the North West of England. Our approach is personal and tailored to each candidate. We not only consider the qualifications listed on their CVs but also take the time to understand them on a deeper level. Before representing any candidate to our esteemed client base, we build strong relationships with them. If you’re interested in exploring our current vacancies, visit our website at Squarepegassociates.co.uk.