Brand Marketing Manager

Ocado Retail Ltd; Hatfield; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading online supermarket is seeking a creative Brand Marketing Manager to drive customer marketing campaigns and ensure brand visibility. The role involves crafting inspiring briefs, overseeing multi-channel campaigns, and managing budgets. Ideal candidates will have strong experience in brand-focused marketing within fast-paced environments, alongside a knack for project management. This position offers hybrid working conditions and a range of employee benefits including health and wellbeing packages, and flexible holidays.

Benefits

Private medical insurance

Annual bonus scheme

Various discounts including M&S

26 days holiday plus flexible bank holidays

Qualifications

• Strong experience in a brand-focused marketing role, ideally within Retail or FMCG.
• Expert at writing creative briefs.
• Proven track record of multi-channel ATL campaigns.

Responsibilities

• Manage and execute compelling customer marketing campaigns.
• Lead end-to-end execution of multi-channel brand campaigns.
• Budget management and tracking against forecast.

Skills

Brand-focused marketing

Creative briefing

Campaign management

Project management

Analytical skills

Leadership and mentoring

Job description

Brand Marketing Manager Vacancy NoVN1212 Job TypePermanent LocationHatfield Job Details

Contract type:Permanent

Location:Hatfield (Hybrid working - 3 days in the office)

Working hours per week:40 hours

Level:Manager

Application Closing Date:Tuesday 27th January 2026

About us

Our mission is to deliver joy in every shop, through unbeatable choice, unrivalled service, and reassuringly good value.

We’re Ocado Retail, a market-leading joint venture between Ocado Group and M&S, and the world’s largest dedicated online supermarket, . Not only is Ocado.com the only place to shop a full range of M&S food online, it’s also the home to the widest online supermarket range in the UK and champion of small, independent brands. We’re also the brains behind , our same-day grocery delivery service.

About the team and the role

We are looking for a creative, self-starting, and collaborative Brand Marketing Manager to join the Ocado Marketing team. This is a pivotal role within the brand department, responsible for managing and executing compelling customer marketing campaigns that drive brand awareness and consideration. Working with the Brand Lead you will be responsible for crafting the briefs that inspire our agencies (in house and external) to deliver best-in-class creative work and compelling marketing campaigns.

What you’ll do

Briefing & Strategy Support

• Creative Briefing: Supporting the briefing process; translating marketing objectives into inspiring, clear, and concise creative briefs for internal and external partners.
• RTB Pipeline: Collaborate with the Brand Lead to develop and manage a pipeline of brand "Reasons to Believe" (RTBs), ensuring we have a consistent flow of compelling proof points to use across our marketing.

Campaign Execution & Agency Management

• End-to-End Delivery: Accountable for leading the execution of multi-channel brand campaigns, ensuring TV, OOH, Radio, and digital assets are delivered on time and align with the overarching brand strategy.
• Media Plan Management: Partner with the media agency to review and refine channel plans, ensuring the media mix effectively delivers against reach and frequency targets for our brand RTBs.
• Media Performance: In partnership with the Insights team monitor media performance, working with the agency to identify optimization opportunities both in flight and for future campaigns
• Agency contact: Manage day to day contact for our creative and media agencies; managing the iterative feedback loop to ensure high-quality output that meets the brief.

Cross-Functional Collaboration

• Integrated Marketing: Represent Brand within cross-functional project "squads" (incorporating Social, PR, CRM, and Commercial), ensuring the brand's voice and objectives are represented in all integrated initiatives.
• Internal Stakeholder Management: Confidently present campaign updates and "wash-up" reports to internal stakeholders, gaining buy-in for creative concepts.

Budgeting & Performance Tracking

• Financial Stewardship: Manage the brand budget with high attention to detail, overseeing the PO process and ensuring brand marketing spend is tracked accurately against forecast.
• Brand Reporting: Work closely with the insights team to monitor brand health (awareness and consideration) and produce clear reports that demonstrate campaign impact.

People Leadership & Development

• Line Management: Directly manage and mentor one Marketing Executive, providing clear objectives, regular performance feedback, and support for their professional growth.

Workload Prioritisation: Oversee the Executive’s daily tasks, empowering them to deliver their specific projects to a high standard.

Who you are

• Proven Experience: Strong experience in a brand-focused marketing role, ideally within a fast-paced Retail, FMCG, or Agency environment.
• The Art of the Brief: You are an expert at writing briefs that get to the heart of a problem and inspire great creative work.
• Campaign Expert: You have a track record of landing multi-channel ATL campaigns and a deep understanding of the creative production process.
• Project Management: You are a natural organiser who can manage multiple workstreams and agencies without losing sight of the "big picture."
• Analytical Mindset: You are comfortable with data and budgets, able to translate performance metrics into actionable insights for the Brand Lead.
• Leadership Ready: You have experience managing or mentoring junior team members and are passionate about helping others grow.

What’s in it for you

By joining Ocado Retail, you’ll have the chance to experience life at the world’s largest online retailer, work with an amazing bunch of people who challenge what’s possible each day, and grow your skills and career in online retail.

If that’s not enough to tempt you, you’ll also get access to loads of great benefits to sweeten the deal. Here’s a taste of what we offer:

Health & Wellbeing: Private medical insurance with option to add your family, Digital GP appointments, market-leading family policies, mental health support, discounted gym memberships, dental insurance, and more.

Spend & Save: Annual bonus scheme split between personal and business objectives, recognition with reward platform, up to 7% matched pension contributions, 15% Ocado discount, 20% M&S discount, free breakfast every day in the office, electric vehicle leasing scheme, and free shuttle bus from Hatfield station to the office.

Never miss the moments that matter: Hybrid working, 26 days holiday plus 8 flexible bank holidays, options to buy extra holiday, 2 weeks work from anywhere, and lifestyle break opportunities.

Our Hiring Process

Lucky for us, we receive a high volume of applications and genuinely appreciate the time and effort invested by every candidate. To ensure a fair and thorough process, every application is reviewed by a member of our team. If your skills and experience are a strong match, a Talent Partner will contact you to discuss the role and guide you through the next steps of our hiring process.

Your Application and AI

In the spirit of innovation, we welcome you to use AI tools in your application, just as we use them in our own business at Ocado Retail. However, as you leverage this technology, please don't lose sight of the most important element: your unique self. Your experiences, passions, and personality are what truly set you apart. Ensure that your application still authentically conveys who you are and why you're a great fit for us.

Everyone’s welcome