Brand Marketing Manager

LTA; Greater London; Hybrid; GBP 55,000 - 90,000; Full time

Job summary

The Lawn Tennis Association (LTA) is hiring a Brand Marketing Manager to elevate the profile of tennis and padel across the UK, and to drive year-round fan engagement.

You will manage agencies and internal stakeholders, create first-class content, and collaborate with the commercial team to maximise brand assets for a broad audience. Strong planning and communication skills are essential.

Qualifications

• The role requires creative thinking, excellent planning and communication skills.
• You will be confident in managing agencies and internal stakeholders, delivering engaging campaigns and branding for various audiences.

Responsibilities

• Lead brand marketing campaigns to raise visibility and participation in tennis and padel across the UK.
• Coordinate with agencies and internal teams; develop high-quality content and communications; maximise brand assets with commercial partners.

Job description

The LTA’s vision and mission

The LTA ’s vision is ‘Tennis Opened Up’ and its mission is the transform communities through tennis by making it welcoming, enjoyable and inspiring to everyone. We have a similar approach to developing and promoting padel, one of the fastest growing sports in Britain.

The Marketing and Customer Strategy team

The Marketing and Customer Strategy team exists help change perceptions of tennis, to broaden the relevance and increase visibility all year round, to grow participation and fan engagement. The Brand Marketing team seeks to do this by:

• Developing and proliferating our brand for tennis Play Your Way.
• Creating first class content and communications that increase levels of fan engagement, drive participation and win back lapsed players.
• Working alongside our commercial team to delivering a brand partner strategy to develop and maximise our assets.

The Brand Marketing Manager reports to the LTA’s Head of Brand & Audience Growth. We are building a Marketing & Customer Strategy team that will deliver work enviable of any sport governing body. As a creative thinker, with excellent planning and communication skills, the post holder will need to be confident in managing agencies and internal stakeholders, in delivering engaging campaigns and branding for a range of target audiences.

Please note you will require the RTW in the UK to apply for this role.

Interview Timelines

Please note, the application window for this role closes at midnight on Wednesday 21st October 2026.

We reserve the right to close the job advert early or extend the advert depending on the volume of applications we receive. So, early applications are encouraged.

First stage interviews will take place via Microsoft Teams on Wednesday 28th and Thursday 29th October 2026.

Final stage interviews will take place in-person at the National Tennis Centre on Friday 6th November 2026.

Our Support to You

When applying for our roles, you will be asked as part of our application process if you require any adjustments or support during the recruitment process. Adjustments could include extra time for assessments, interview questions in advance, alternative formats for materials or wheelchair access. Any information you provide will be treated in confidence and only used to make sure you have the best possible experience with us.

If you have any specific questions regarding your application or if anything’s unclear at all, please contact our recruitment team by emailing [e-mail]

Life at the LTA

The LTA, through its vision 'Tennis Opened Up', is committed to creating an inclusive environment where all colleagues feel included and a strong sense of belonging. We particularly welcome applications from people from ethnically diverse communities, deaf and disabled people, members of the LGBTQ+ community and people with lived experience of the UK's many and varied communities.

Read some of our colleague testimonials below and find out more here

“As a new mum, I’ve appreciated the LTA’s newly enhanced benefits, which have supported me during maternity leave and in my return to work. In total, I have been with the LTA for four years and love the diversity of my role.”

“Everyone's respected in terms of the culture, ethnicity, and the background, so you don't feel inequal in any capacity. I remember how supportive my team had been during Ramadan, being fully understanding of its requirements and flexible with my work schedule.”

“As a new starter at the LTA, my experience has been overwhelmingly positive. Being a tennis fan, I was excited to join the organisation, and from day one, I’ve been impressed by everyone’s dedication to our mission of 'Tennis Opened Up', as well as promoting diversity, inclusion, and sustainability.”