Brand Marketing Manager

Plum Fintech; City of Westminster; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A dynamic fintech company in the UK seeks a Brand Marketing Manager to develop and execute brand strategy. You will manage projects, collaborate with creative teams, and shape the brand's presence across social media. The ideal candidate has 2-4 years of experience in brand marketing within tech or fintech, is proactive, and passionate about technology. This role offers competitive stock options and a hybrid work model.

Benefits

Stock options

Private health insurance

Annual training budget

Hybrid working model

Enhanced parental leave

Paid volunteering day

Qualifications

• 2-4 years’ experience in brand marketing, ideally at a tech or fintech company.
• Strong understanding of brand strategy and campaign translation.
• Confident working with social media platforms.

Responsibilities

• Develop and execute brand strategy end-to-end.
• Translate brand positioning into impactful campaigns.
• Collaborate with creative teams to deliver on-brand work.

Skills

Brand marketing

Campaign strategy

Social media management

Collaboration

Analytical skills

Job description

Overview

Hi‑growth fintech brand, fast‑moving by nature, building one of Europe’s most exciting consumer finance apps. Plum invites a Brand Marketing Manager to take real ownership, shape a mission‑driven narrative and elevate one of the region’s most impactful products.

Responsibilities

Develop and execute Plum’s brand strategy end‑to‑end.
Translate brand positioning into campaigns and content that resonate with our customers.
Act as the day‑to‑day owner of Plum’s brand marketing projects, ensuring deadlines are met and outputs are impactful.
Collaborate with our creative studio (design, content, video) to deliver high‑quality, on‑brand work.
Manage Plum’s brand calendar – from campaigns and partnerships to activations and thought leadership.
Support Plum’s social media presence: shape the brand voice, guide content, and ensure consistency across channels.
Analyse campaign and channel performance, feeding insights back into future strategy.
Champion Plum’s brand internally and externally, ensuring consistency across channels and teams.

Qualifications

2‑4 years’ experience in brand marketing, ideally at a tech, fintech or high‑growth B2C company.
Strong understanding of brand strategy and how it translates into campaigns, content, and social media.
Confident working with social media platforms and shaping brand presence online (though not a purely social media role).
Highly proactive, resourceful, and able to take ownership without waiting for instruction.
Sharp thinker with the ability to distil complex ideas into clear, simple narratives.
Collaborative: thrives in a team, values feedback, and helps others succeed.
Intelligent, curious, and excited about working in a fast‑paced, dynamic environment where things move quickly.
Passion for technology and a genuine interest in shaping a mission‑driven brand.

Benefits

• Own part of the company you’re helping grow through stock options
• Private health insurance
• Annual training budget
• Plum Premium for free
• Competitive referral scheme
• Hybrid working: 2 days a week in London, Athens, or Cyprus; 45 work‑from‑anywhere days; 25 holidays + bank holidays
• 2‑week sabbatical after 4 years
• Enhanced parental leave
• 1 paid volunteering day annually
• Annual team trip to a surprise destination
• Team breakfasts and lunches; fun, inclusive company culture

EEO Statement

Plum is an Equal Opportunity Employer. Plum does not discriminate on the basis of age, race, religion, sex, gender identity, sexual orientation, non‑disqualifying physical or mental disability, national origin or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit and business need.

If you think this sounds like you, don’t hesitate to get in touch! Thanks, Plum Team