Brand Marketing Manager

Plum Fintech; City Of London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading fintech company in London seeks a Brand Marketing Manager to shape its brand story. This role involves developing brand strategies, managing marketing projects, and collaborating with creative teams. Ideal candidates will have 2-4 years of experience in brand marketing, a proactive mindset, and an interest in technology. Hybrid work options and a range of benefits, including stock options, are offered.

Benefits

Stock options

Private health insurance

Annual training budget

Team breakfasts and lunches

25 days holiday + bank holidays

45 work-from-anywhere days

Enhanced parental leave

Volunteering day annually

Qualifications

• 2–4 years’ experience in brand marketing, ideal for tech or fintech.
• Strong understanding of brand strategy translating into campaigns.
• Confident with social media platforms and their impact.

Responsibilities

• Develop and execute brand strategy end-to-end.
• Translate brand positioning into impactful campaigns.
• Manage brand marketing projects and deadlines.
• Collaborate with creative teams for high-quality outputs.
• Analyse campaign performance to inform future strategies.

Skills

Brand strategy

Social media experience

Collaboration

Proactivity

Analytical skills

Job description

Hey! We’re Plum, your smart saving and investing app on a mission to help grow money for life. Whether you’re stashing the cash for tea and toast in your first home or catching some rays during retirement, Plum’s got your back.

Since 2016, over 2 million people in 10 European markets have set aside more than £2 billion with our clever automation and AI –that’s the magic of Plum! As recognition for our work, we’ve received awards from the likes of Deloitte, Finder, and more.

That’s all down to our passionate team of 200+ Plumsters, who work around Europe to help us achieve our mission. And now we’re looking for more brilliant people to join us on our journey.

The Role

We’re looking for a Brand Marketing Manager to help shape Plum’s story and bring it to life across every customer touchpoint. This role sits at the heart of our marketing team — connecting strategy, creative, and campaigns. It’s ideal for someone with 2–4 years’ experience in brand marketing (ideally in a tech or high-growth company), who wants to take real ownership, work in a fast-moving environment, and help build one of Europe’s most exciting fintech brands.

What you’ll be doing

• Develop and execute Plum’s brand strategy end-to-end.
• Translate brand positioning into campaigns and content that resonate with our customers.
• Act as the day-to-day owner of Plum’s brand marketing projects, ensuring deadlines are met and outputs are impactful.
• Collaborate with our creative studio (design, content, video) to deliver high-quality, on-brand work.
• Manage Plum’s brand calendar — from campaigns and partnerships to activations and thought leadership.
• Support Plum’s social media presence: shaping the brand voice, guiding content, and ensuring consistency across channels.
• Analyse campaign and channel performance, feeding insights back into future strategy.
• Champion Plum’s brand internally and externally, ensuring consistency across channels and teams.

Requirements

• 2–4 years’ experience in brand marketing, ideally at a tech, fintech, or high-growth b2c company.
• Strong understanding of brand strategy and how it translates into campaigns, content, and social media.
• Confident working with social media platforms and shaping brand presence online (though not purely a social media role).
• Highly proactive, resourceful, and able to take ownership without waiting for instruction.
• Sharp thinker with the ability to distil complex ideas into clear, simple narratives.
• Collaborative: thrives in a team, values feedback, and helps others succeed.
• Intelligent, curious, and excited about working in a fast-paced, dynamic environment where things move quickly.
• Passion for technology and a genuine interest in shaping a mission-driven brand.

Benefits

• Own part of the company you're helping grow through stock options
• Private health insurance
• Annual training budget
• Plum Premium for free
• Competitive referral scheme
• Hybrid working: 2 days a week connecting in our beautiful offices in London, Athens, or Cyprus.
• Team breakfasts and team lunches
• 25 days holiday + bank holidays
• 45 work-from-anywhere days to give you flexibility to work your way
• 2 weeks sabbatical after 4 years to take the break you deserve
• Enhanced parental leave
• 1 paid volunteering day annually
• Annual team trip to a surprise destination!
• A fun, inclusive company culture

If you think this sounds like you, don’t hesitate to get in touch!

Plum is an Equal Opportunity Employer. Plum does not discriminate on the basis of age, race, religion, sex, gender identity, sexual orientation, non-disqualifying physical or mental disability, national origin or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit and business need.