Brand Marketing Manager

Lipton Media; City Of London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading independent events business in the UK seeks a Brand Marketing Manager to lead innovative marketing campaigns and engage a global audience. The ideal candidate will possess a strong academic background, proven B2B marketing experience, and exceptional leadership and communication skills. This hybrid role offers a dynamic environment focused on creativity and strategic impact.

Qualifications

• Outstanding academic background required.
• Proven experience as a Marketing Manager or similar role, ideally within B2B events.
• Thorough understanding of marketing techniques and data analysis.

Responsibilities

• Develop and implement marketing campaigns for live events.
• Investigate and roll out ideas for community building.
• Drive change and forge a brand-led marketing strategy.

Skills

Consumer insights

Marketing campaign development

Community engagement

Digital marketing trends

Creative communication

Data analysis

Leadership

Strategic planning

Education

BSc/BA/MS degree

Tools

CRM software

Marketing automation tools

MS Office

Job description

Brand Marketing Manager – Hybrid

We are looking for a Brand Marketing Manager who is passionate about uncovering consumer insights and delivering innovative marketing campaigns. Our client is an award‑winning independent events business, curating cutting‑edge, leading B2B conferences for a truly global audience.

Responsibilities

• Develop and implement marketing campaigns for a number of live events.
• Investigate, test and roll out ideas for building community, engaging prospects and cross‑promoting products to target audiences.
• Drive change within the team and forge a brand‑led marketing strategy.
• Stay up‑to‑date with the latest digital technologies and marketing trends.
• Lead by example within the marketing team, demonstrating success through campaigns, ideas and a positive attitude.

Qualifications

• BSc/BA/MS degree – outstanding academic background required.
• Proven experience as a Marketing Manager, Senior Marketing Executive or similar role, ideally within B2B events.
• Experience as a Brand Manager is desirable.
• Thorough understanding of marketing techniques, data analysis and statistics methods.
• Excellent communication skills and ability to express messages creatively.
• Proficiency in MS Office and marketing software (CRM, marketing automation).
• Results‑driven with proven leadership skills.
• In-depth knowledge of strategic planning principles and marketing best practices.
• Creative thinker with ability to think outside the box.
• Experience in identifying target audiences and devising engaging campaigns.
• Ability to develop brand and marketing strategies and effectively communicate recommendations to executive management.