Brand Marketing Manager

The Growth Foundation; Cambridgeshire and Peterborough; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading UK outdoor leisure brand seeks a Brand Marketing Manager to execute brand strategy and campaigns effectively. You will manage a small creative team, oversee content creation, and ensure brand consistency across various platforms. The ideal candidate has proven brand marketing experience and excels in cross-functional collaboration. This role offers opportunities to work on exciting projects and drive brand evolution, contributing to the company's purpose-led mission.

Qualifications

• Proven experience in brand marketing, campaigns, content, or PR.
• Track record of delivering multi-channel brand activity in a consumer-facing business.
• Strong understanding of how brand, content, PR, and performance marketing connect.
• Experience managing creatives and working with agencies or freelancers.
• Comfortable using AI tools to support planning, copy development, or content scaling.

Responsibilities

• Plan and deliver brand campaigns across the annual and seasonal calendar.
• Oversee creation of brand content across video, imagery, and copy.
• Own day‑to‑day PR execution and media relationships.
• Support regional teams with brand-aligned assets and frameworks.
• Work closely with performance, social, partnerships, and sales teams.

Skills

Brand marketing

Campaign management

Content development

PR execution

Cross-functional collaboration

Tools

AI tools

Job description

We are working with a well‑known UK outdoor leisure and experience brand as they enter an exciting next phase of growth and brand evolution. The business operates a diverse portfolio of adventure‑led sites nationwide and has a strong purpose‑led proposition rooted in connection, nature, and shared experiences.

They are now hiring a Brand Marketing Manager to play a pivotal executional role within the wider marketing function—turning brand strategy into compelling, consistent campaigns, content, and earned media that build long‑term demand.

This is a hands‑on, delivery‑focused role, ideal for a strong brand operator who takes pride in craft, clarity, and operational excellence.

The Role

Reporting into the Head of Brand Marketing, the Brand Marketing Manager owns the day‑to‑day execution of brand marketing activity, ensuring the brand shows up clearly and consistently across all upper‑funnel touchpoints.

You will lead campaign delivery, oversee content and PR execution, and act as the connective tissue between central brand strategy and local activation.

You will manage a small in‑house creative team and work closely with performance, social, partnerships, sales, and local site teams.

Key Responsibilities Include

Campaign Planning & Delivery

• Plan and deliver brand campaigns across the annual and seasonal calendar
• Translate brand strategy into clear briefs, timelines, and delivery plans
• Own end‑to‑end execution, ensuring work lands on time, on budget, and to a high creative standard

Content Development

• Oversee creation of brand content across video, imagery, and copy
• Ensure all content aligns with tone of voice, emotional narrative, and brand guidelines
• Maintain a consistent pipeline of high‑quality brand assets

PR & Earned Media

• Own day‑to‑day PR execution and media relationships
• Secure relevant, credible coverage aligned to brand and campaign moments
• Coordinate proactive and reactive PR activity throughout the year

Local Brand Activation

• Support regional teams with brand‑aligned assets and frameworks
• Enable authentic local storytelling without fragmenting the national brand

Cross‑Functional Collaboration

• Work closely with performance, social, partnerships, and sales teams
• Ensure clean handover of assets and messaging across channels
• Maintain momentum, quality, and alignment across stakeholders

What Success Looks Like (12 Months)

• Brand campaigns delivered consistently with minimal rework or slippage
• Stronger upper‑funnel reach and visibility during peak trading moments
• A reliable, trusted brand asset system used across the organisation
• Increased quality and consistency of earned media coverage
• Reduced off‑brand execution and improved internal confidence in brand output
• A brand marketing function viewed as dependable, structured, and commercially aware

About You

• Proven experience in brand marketing, campaigns, content, or PR
• Track record delivering multi‑channel brand activity in a consumer‑facing business
• Strong understanding of how brand, content, PR, and performance marketing connect
• Experience managing creatives and working with agencies or freelancers
• Comfortable using AI tools to support planning, copy development, or content scaling

This Role Is For You If…

• You are a strong executor who enjoys getting high‑quality work over the line
• You care deeply about brand consistency, detail, and craft
• You are organised, pragmatic, and calm under pressure
• You enjoy working cross‑functionally and bringing structure to complexity

We would love to respond to every application however due to the volume of applications we receive this isn't always possible. If you have not heard within 2 weeks of applying, please assume on this occasion that your application has not been shortlisted. We may retain your CV to contact you about future employment opportunities that are being managed by The Growth Foundation Talent.

The Growth Foundation Talent is deeply committed to building a diverse & inclusive workplace and welcomes applications from all sections of the community.