Brand & Marketing Lead

JR United Kingdom; Elmbridge; On-site; GBP 40,000 - 70,000; Full time

Job summary

Join an innovative family-run business specializing in luxury craftsmanship as a Brand & Marketing Lead. In this standalone role, you'll take ownership of the marketing strategy and execution, driving brand visibility through social media, events, and email marketing. Collaborate with a passionate team to create engaging content and manage high-profile events while ensuring a consistent brand identity. This is an exciting opportunity to shape the marketing landscape of a growing international presence, with the chance to work in a luxurious showroom environment and enjoy generous benefits.

Benefits

Generous holiday package

Employee Assistance Programme

Frequent company paid events

Free on-site parking

Opportunities for professional growth

Qualifications

• Proven experience in marketing for luxury brands.
• Strong copywriting skills with attention to detail.

Responsibilities

• Manage social media content and performance metrics.
• Organise company events and manage collaborations.
• Oversee email marketing and CRM management.

Skills

Social Media Management

Copywriting

Event Planning

Graphic Design

SEO

CRM Management

Education

5+ years marketing experience

Tools

Adobe Creative Suite

Canva

HubSpot

Social Scheduling Tools

Job description

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Location: Surrey, UK (primary) with travel to West Palm Beach, Florida, USA

About SWD Bespoke

SWD is a British, family-run business specialising in luxury doors, bespoke furniture, and hardware for high-end projects across the globe. Established in 2006, we’re known for combining craftsmanship and innovation—delivering products of the highest specification and finish.

Our values of being Collaborative, Communicative, and Creative guide everything we do. Whether we’re working with architects, interior designers, or our own internal teams, we believe the best results come from sharing ideas, staying connected, and thinking differently. With a growing international presence and a new showroom opening in West Palm Beach, Florida this summer, it’s an exciting time to join our team.

We call this role the Brand & Marketing Lead, but in essence, it’s a Marketing Manager position — ideal for someone ready to take full ownership of both strategy and execution. This is a standalone role with no assistants or execs (yet), so we’re after someone proactive, organised, and confident enough to take ownership. You’ll be joining a collaborative, quality-driven with a genuine passion for what we do.

Role Overview

Based at our Surrey headquarters with potential for travel to our US showroom, the ideal candidate will combine strategic thinking with practical expertise and a genuine appreciation for luxury craftsmanship.

Key Responsibilities:

Social Media Management

• Creating and posting engaging content across Instagram, LinkedIn, YouTube and Pinterest
• Monitoring performance metrics and refining content strategy based on results
• Organising and managing photo and video shoots (including concept development, scripting, and scheduling)
• Maintaining a consistent visual and verbal brand identity

Website Management

• Regularly updating the website with new projects, blog posts, and products
• Working closely with our external digital marketing agency to oversee SEO and paid advertising
• Ensuring the site remains visually aligned with our brand and easy to navigate

Events & Collaborations

• Organise company events, including guestlist management, invitation design, coordination/logistics planning, and follow up communications
• Identify and manage collaborations with industry leaders, designers, and influencers to elevate brand visibility and credibility
• Represent SWD at exhibitions and client events

Email Marketing

• Creating and sending regular, high-quality newsletters that engage clients and nurture leads
• Managing our HubSpot CRM to ensure contacts are segmented and up to date
• Building automated email workflows where appropriate
• Performance tracking and optimisation

Graphic Design

• Designing collateral such as brochures, signage, sales documents and presentation decks
• Creation and ordering of branded clothing and merchandise
• Maintaining brand guidelines across all touchpoints

Qualifications:

• Minimum 5 years marketing experience within a premium/luxury brand
• Proven understanding of high-net-worth client expectations and motivations
• Strong copywriting skills and attention to detail
• Proficiency with Adobe Creative Suite, Canva, and social scheduling tools
• Familiarity with HubSpot or other CRM/email marketing platforms
• Hands-on experience planning events and coordinating suppliers
• Highly organised with excellent time management and communication skills
• A self-starter who’s confident making decisions and pushing ideas forward
• Ability to travel to West Palm Beach up to two times a year (if required)
• Competitive salary, bonus and company pension.
• Friendly and outgoing team to work alongside.
• Generous holiday package (20 days + public holidays + Christmas closure + birthday).
• Employee Assistance Programme including counselling and coaching services.
• Frequent company paid events throughout the year.
• A luxury showroom and office space.
• Free on-site parking.
• Opportunities for professional growth and development.
• A values-led business that celebrates collaboration, communication, and creativity.

Please submit your CV and a thoughtful cover letter detailing your relevant experience and suitability for this position.