Brand Marketing Executive

Whitbread Plc; City Of London; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading hospitality company in the UK is seeking a Brand Executive to join Premier Inn's Brand Marketing team. In this role, you will uphold brand governance, manage communication strategies, and collaborate with internal teams and creative agencies to deliver exceptional brand experiences. Ideal candidates will have expertise in brand management and a passion for creativity. This position offers a collaborative environment with opportunities for innovation.

Benefits

Opportunities for career development

Supportive and inclusive workplace

Qualifications

• Proven experience in brand governance and working with creative agencies.
• Ability to balance creativity with business objectives.
• Comfortable managing multiple projects at pace.

Responsibilities

• Uphold brand governance and ensure consistency across all customer touchpoints.
• Support the delivery and implementation of brand strategy.
• Manage POS and guest-facing communications.

Skills

Brand Management Expertise

Creative & Commercial Mindset

Collaborative Communicator

Job description

Responsibilities

• Champion our brand – Uphold brand governance and ensure consistency across all customer touchpoints.
• Execute strategy – Support the delivery and implementation of our brand strategy and brand identity, ensuring every interaction reflects our core pillars and brand guidelines.
• Bring ideas to life – Manage POS and guest-facing communications ensuring clarity and an optimised customer journey, working closely with internal teams and external creative agencies.
• Collaborate widely – Partner with stakeholders across the business and creative agencies to deliver high-quality brand outputs.
• Manage budgets – Take ownership of brand budget and financial administration.

Are you passionate about creating unforgettable brand experiences? Do you thrive in a fast-paced environment where creativity meets strategy? If so, this is your chance to join Premier Inn's Brand Marketing team as a Brand Executive.

Qualifications

• Brand Management Expertise – Proven experience in brand governance and working with creative agencies.
• Industry Background – Ideally from a well-known consumer-facing brand in sectors like Travel & Hospitality, Retail, FMCG/CPG, Telco.
• Creative & Commercial Mindset – Ability to balance creativity with business objectives.
• Organisational Skills – Comfortable managing multiple projects at pace.
• Collaborative Communicator – Skilled at building strong relationships internally and externally.

As a Brand Executive, you'll play a pivotal role in shaping how millions of customers experience Premier Inn every day. Reporting to the Brand Manager, you'll be a true brand guardian, ensuring brand integrity across all touchpoints.

From implementing our Brand Strategy and Identity to creating Point-of-Sale (POS) communications and other below-the-line materials, this role offers variety, impact, and visibility across the business. You’ll also manage and maintain brand assets, uphold brand governance, and collaborate with our internal studio team and creative agencies.

You’ll work on high‑profile projects that shape the Premier Inn brand, enjoy variety and creativity in your day‑to‑day work, and be part of a supportive, collaborative team that values innovation and excellence.

Whitbread PLC is one of the UK's leading hospitality companies, owning some of the nation's most-loved brands. Its portfolio includes Premier Inn, Beefeater, Brewers Fayre, Table Table, and Cookhouse & Pub. The company operates over 900 hotels across the UK and Germany and runs hundreds of restaurants nationwide. As a FTSE100‑listed business, Whitbread combines scale, quality, and purpose to deliver exceptional experiences for guests and team members alike. We are proud to have been recognised as a Top Employer for 14 consecutive years, voted a top apprenticeship employer by the Department of Education and Rate My Apprenticeship. This year we placed #10 in the Stonewall Workplace Equality Index for our commitment to LGBTQIA+ inclusion at Whitbread and have been awarded as a Top 25 Exemplary Employer in the Investing in Ethnicity Parliamentary Matrix as the only hospitality company leading the way in terms of Inclusion. We believe that everyone is unique and there should be no barriers to entry and no limits to ambition. We are committed to being an inclusive organisation that values diversity and welcomes your application whatever your background or situation. Under‑represented groups such as women, ethnic minorities, people with disabilities & members of the LGBTQIA+ community (those who identify as lesbian, gay, bi, trans and non-binary or those who use a different LGBTQIA+ term), are strongly encouraged to build a career with us. Speak to us about workplace adjustments, part-time and flexible working. Where possible we will support this.