Brand Manager - Wales Online & Birmingham Live

Reach plc; West Midlands; Hybrid; GBP 40,000 - 60,000; Full time

Benefits offered by this job

25 days holiday

Volunteer day

Pension matching 6%

Healthcare cash plan

Car lease scheme

Wellbeing support

Discounts via Yimbly

Interest-free loans

Job summary

Reach plc is recruiting a Brand Manager to join the Wales Online & Birmingham Live team. You will work with the Head of Brand and editorial colleagues to turn editorial ideas into bold campaigns across print, digital, social, video, audio and events, driving genuine consumer engagement.

The role involves a mix of home and hub work, with in-person presence in the Wales Online & Birmingham Live newsroom required to build strong editorial relationships and occasional travel to our offices.

Qualifications

• Brand experience in media, publishing or fast-paced consumer brands.
• End-to-end campaign planning and delivery.
• Editorial and stakeholder collaboration with editors and journalists.
• Strong eye for brand identity, tone and visual quality; budget-aware.
• Excellent interpersonal skills to build relationships with senior editorial stakeholders.
• Strong familiarity with UK and Ireland regional markets.

Responsibilities

• Turn editorial ideas into bold, high-impact brand campaigns across print, digital, social, video, audio and events.
• Collaborate with newsrooms and internal creatives to align campaigns with editorial priorities.
• Travel to Wales Online & Birmingham Live newsroom as required to build relationships.
• Partner with Head of Brand and editorial teams to drive consumer engagement.
• Manage brand guidelines and maintain visual quality on campaigns.

Skills

Brand experience

Campaign execution

Editorial collaboration

Project management

Communication skills

Regional knowledge

Job description

Hello, we’re Reach. Every day, our trusted news, stories and content connect with millions of people where they live - whether that’s on their social feed or at their neighbourhood newsstand; through their local community or their take on the hot topic of the day.

We're home to more than 120 brands - from household names like the Mirror, Express, DailyStar and Daily Record, to local titles like MyLondon, BelfastLive, and the Manchester Evening News, and brands making a splash in the US like the Irish Star.

It's our ability to understand people and the things that matter to them that makes us Britain and Ireland's largest commercial news publisher. We reach around 70% of the UK's online population, 10% of the US online population, and over 100 million social followers around the world, connecting with them on who they are, where they live and what they love.

Your story, with Reach

As a modern media organisation, we're much more than just news. And it takes a wide range of people and skills to serve diverse audiences, customers and communities like we do.

We know everyone has their own story to tell, so we’ve built an environment where every background is respected and every day is a day to explore.

We’ll help you build a career that works with your life, while giving you the space to create and grow.

Hello, we’re Reach. Every day, our trusted news, stories and content connect with millions of people where they live - whether that’s on their social feed or at their neighbourhood newsstand; through their local community or their take on the hot topic of the day.

We're home to more than 120 brands - from household names like the Mirror, Express, DailyStar and Daily Record, to local titles like MyLondon, BelfastLive, and the Manchester Evening News, and brands making a splash in the US like the Irish Star.

It's our ability to understand people and the things that matter to them that makes us Britain and Ireland's largest commercial news publisher. We reach around 70% of the UK's online population, 10% of the US online population, and over 100 million social followers around the world, connecting with them on who they are, where they live and what they love.

Your story, with Reach

As a modern media organisation, we're much more than just news. And it takes a wide range of people and skills to serve diverse audiences, customers and communities like we do.

We know everyone has their own story to tell, so we’ve built an environment where every background is respected and every day is a day to explore.

We’ll help you build a career that works with your life, while giving you the space to create and grow.

Job Description

About This Role

We are recruiting a Brand Manager to join a newly created Brand Marketing team working alongside the Head of Brand and the editorial team(s) at the Wales Online & Birmingham Live. Working hand-in-glove with newsrooms and internal creatives, you will turn editorial ideas into bold, high-impact campaigns across print, digital, social, video, audio, and events to drive genuine consumer engagement.

This role will be a mix of home and hub, as in-person presence in the Wales Online & Birmingham Live. newsroom is required to build deep relationships with editorial teams, so the successful candidate must be able to travel to our offices in Wales Online & Birmingham Live. when required.

Qualifications

• Brand Experience: Proven track record as a Brand Manager, ideally within media, publishing, or a fast-paced consumer brand environment.
• End-to-End Campaign Execution: Demonstrated success in planning and delivering creative, memorable marketing campaigns that capture attention in crowded markets.
• Editorial & Stakeholder Collaboration: Strong ability to partner with Editors and journalists to translate newsroom priorities into impactful brand marketing campaigns.
• Creative Eye & Project Management: A sharp eye for brand identity, tone, and visual quality, combined with the project management skills to deliver on time and within budget.
• Communication & Relationship Building: Excellent interpersonal skills with the confidence to build trust-based relationships with senior editorial stakeholders.
• Regional Knowledge: Strong familiarity with key regional markets and audiences across the UK and Ireland is highly desirable.

Additional Information

How we'll look after you

We take good care of our people - and that means more than just a pay packet. Whatever your role, you'll get a range of benefits, including:

• 25 days' holiday (plus bank holidays), as well as an extra day after you've been with us for three, five and 10 years. We also have a scheme to help you buy extra holiday if you want to.
• An extra day's paid leave each year to volunteer for a cause close to your community or your heart.
• Big moment day - an extra day’s paid leave for a moment that matters to you - like getting married, moving house or welcoming a new addition to the family (human or furry!)
• Help saving for your retirement - we'll match your company pension contributions up to 6% and you can contribute through salary sacrifice.
• Supportive and progressive people policies - we’re proud to have a range of policies to support people in their lives in and outside work, including enhanced family leave and policies to promote flexibility, inclusion and progression. We believe you shouldn’t have to wait to join us to know what to expect from us, which is why we share this overview of the policies we have in place to support families and carers. If there's something you want to understand more about, just ask - it won’t make a difference to your application.
• A healthcare cash plan - giving you money back for a range of medical expenses and fast access to doctor's appointments.
• Car lease scheme - you can buy a brand new electric or hybrid car through our leasing partner, and pay for it through salary sacrifice.
• Wellbeing support - including a 24/7 assistance programme for you and your family.
• Financial wellbeing – Access Stream, our app for managing your finances, pay, rewards and benefits all in one place
• Access to lots of discounts - including 15% off with Reach's very own online marketplace, Yimbly, where you can buy everything from homewares to beauty products.
• Interest-free loans - including for season tickets and technology.

We know that everyone has their own story to tell, and we value potential, passion and the perspectives that different backgrounds bring to our work.

Diverse perspectives strengthen our teams and help us better serve our audiences, which is why we’re dedicated to fostering an inclusive workplace where everyone feels welcome and supported. As an equal opportunities employer, we encourage applications from people of all backgrounds and experiences.

We are committed to a recruitment process that is fair and welcoming to all, without discrimination on the basis of age, disability, gender identity, ethnicity, religion or belief, sexual orientation, or any other protected characteristic.