Brand Manager - Tango

Carlsberg Britvic; Hemel Hempstead; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading multi-beverage supplier in the UK is looking for a Brand Manager for Tango. This hybrid role involves delivering brand strategies and leading innovative projects. Candidates should have strong brand leadership and project management skills in FMCG. The position offers a competitive salary with extensive benefits including a monthly product allowance, medical options, and life assurance.

Benefits

Monthly product allowance

Private Medical options

Life Assurance

Company bonus scheme

Enhanced pension contribution

Generous holiday

High street discounts

Qualifications

• Brand leadership experience in FMCG preferred.
• High level of Brand P&L value management experience.
• Experience in strategic brand planning with insights implementation.

Responsibilities

• Support in delivering annual operating and commercial plans for Tango.
• Act as the guardian for Tango brand identity.
• Deliver brand and category strategies for Tango.

Skills

Brand leadership experience

Project management skills

Creativity

Cross functional leadership

Strong P&L management

Job description

Overview

Job Title: Brand Manager - Tango • Location: Hybrid – Hemel Hempstead • Job Length: Permanent – Full Time • Competitive Salary with extensive benefits

• Monthly product allowance – alcoholic & non-alcoholic options available
• Private Medical options
• Life Assurance
• Company bonus scheme
• Access to 24/7 GP services
• Enhanced pension contribution
• Generous holiday (inc bank holidays)
• Access to a range of high street discounts

Carlsberg Britvic is the largest multi-beverage supplier in the UK and is home to some of the most iconic and popular beers & soft drinks, including Carlsberg Danish Pilsner, 1664, Poretti and Brooklyn to ale favourites such as Hobgoblin and Wainwright. For soft drinks, Carlsberg Britvic’s brands include J2O, Robinsons, Tango and London Essence along with the licence rights to the Pepsi portfolio in the UK including Pepsi MAX, 7UP, Lipton Iced Tea and Rockstar Energy.

With a strong national footprint, the Carlsberg Britvic business includes 6 production facilities and 16 logistics depots servicing customers up and down the UK. As these two historical businesses have come together, the one common goal remains, and that is ensuring our people succeed.

About the role

As Brand Manager for Tango, you will play a key part of delivering our 2026 ambition, leading high visibility Innovation projects and Activation campaigns working alongside the Senior Brand Manager and Marketing Controller with brand strategy.

If you are interested in joining our journey, we are now recruiting for a Brand Manager – Tango. Reporting to the Senior Brand Manager - Tango this role will play a key part of our success journey, and you will have the opportunity to be involved in the following:

Role Responsibilities

• Support in shaping and delivering the business agenda for Tango through the development of annual operating, marking and commercial plans.
• Act as the guardian for the Tango brand identity, delivering the brand for growth and positioning, creating and managing effective asset creation and approvals – bringing the brand to life across the commercial function to build engagement and inspire delivery.
• Deliver a Tango roadmap for continued growth, leading the business to deliver bold brand and category strategies.
• Work with the commercial growth teams to create, communicate and align brand, commercial and category plans – setting the standards for how Tango appears along the on-trade path to purchase.
• Responsible for turning Tango brand visions into reality, owning key brand metrics and leading cross functional teams to become brand led.
• Support commercial colleagues with customer presentations and business pitches – championing the Tango agenda (and wider Carbs team).
• Developing powerful relationships with XF teams to ensure fantastic delivery outcomes in the market, as well as building relationships with the Off & On Trade leadership teams to drive exceptional outcomes for Tango in the channel.
• Managing agency relationships, motivating them to produce exceptional work for Tango that build brand equity.
• Accountable for the in-year performance of Tango KPI’s, partnering with Brand Operation colleagues to deliver clear and simple insight with actions where needed.
• Own delivery of brand AOP objectives, annual budget and provide input across total brand P&L, including consumer, shopper and customer investments.

Experience and Key Attributes

• Brand leadership experience is needed, preferably in FMCG, ideally working on a significant scale brand.
• High level of Brand P&L value management experience.
• Experience of working with 3rd party creative and activation agencies.
• Strong project management, planning and delivery skills.
• Cross functional leadership capability, both internally and with 3rd party strategic partners.
• Creativity in delivering an inspiring and compelling vision and brand strategy.
• Experience in strategic brand and business planning with sound evidence of consumer & shopper insight-led strategy implementation.
• Demonstrable track record of success driving a brand led agenda within commercial, matrix organisations, resulting in brand equity growth and enhanced business profitability
• XF team management experience with ability to inspire, grow and develop people in a matrix structure.

This is an exciting time to join our newly formed business – with their incredible individual histories, innovation of products and some of the UK’s most iconic brands, Carlsberg Britvic strives to deliver the best service to our customers and consumers. We aim to make a difference, bringing together two diverse companies, our global reach enables opportunity, growth and a chance to work with some fantastic people.

Interested in finding out more? Apply today and a member of the recruitment team will be in touch!

Application Process

We read applications continuously, and vacancies may be filled anytime, so please apply as early as possible. We look forward to receiving your application.