Brand Manager, Skincare - 1 Year FTC

KAO; City Of London; On-site; GBP 45,000 - 60,000; Full time

Job summary

A leading beauty brand in London seeks an experienced Brand Manager to oversee communications and innovation for Bioré and Curél. Responsibilities include managing brand strategies, retailer partnerships, and analyzing performance metrics. The ideal candidate has a degree, over 4 years in FMCG, and skills in marketing and communication. Competitive salary and benefits offered.

Benefits

Competitive salary

Flexible work environment

Ongoing development opportunities

Qualifications

• 4+ years’ experience in FMCG, ideally in beauty/skincare.
• Experience in brand marketing including social media, content creation, and PR.
• Proficient in using reporting tools like Circana, Kantar or Nielsen.

Responsibilities

• Lead the communications strategy for Bioré and Curél UK.
• Manage the innovation process for all Bioré and Curél NPD.
• Develop tailored retailer plans for unlocking growth.

Skills

Brand marketing

Social media

Content creation

Communication skills

Data analysis

Education

BSc/BA hons degree or equivalent

Tools

Microsoft Excel

PowerPoint

Word

Circana

Kantar

Job description

Overview

Founded in Japan in 1887, Kao is passionate about making a difference in people’s lives with our high-quality products and services to create a Kirei Life for all – a beautiful life that respects the needs of our consumers and customers as well as the planet. We never compromise on quality and craft our products with care for the consumer and the environment. As a company driven by purpose and strong corporate values, we pride ourselves to be listed among the World´s Most Ethical Companies for 16 consecutive years. Our corporate philosophy, the Kao Way, guides us in everything we do – acting with integrity, courageously driving innovation, and treating each other with trust and respect.

The role

Focused on delivering the growth aspirations for the UK Skincare Portfolio (Bioré & Curél), reporting into the UK Senior Brand Manager. The role offers opportunities across the full marketing mix, including managing product innovation and brand communications for the UK. Working closely with different functions at local, EMEA and global levels, the Brand Manager will work on tailored retailer plans for each brand, regular data analysis, and leading all Brand Communications channels. Although office based within the UK London office, this role requires a moderate degree of travel within the UK to visit, meet with and present to our retailer partners and sometimes outside of the UK when working with Global and EMEA partners.

What you will do

• Brand Communications: Lead the communications strategy for Bioré and Curél UK, overseeing the creation of all assets (media, social and PR), manage media campaigns, PR activations, and social. This includes day-to-day agency account management including planning, executing and evaluating all media, PR and influencer activities.
• NPD: Lead the innovation process for all Bioré and Curél NPD, collaborating with multi-functional teams throughout Stage Gate to in-market launch. Provide continuous feedback to Local, Regional and Global teams throughout the process.
• Portfolio Management: Manage the Bioré and Curél product portfolio strategy, providing recommendations on the current and future roles for key products and ranges.
• Retailer: Develop tailored retailer plans in collaboration with Shopper Marketing and the Commercial Teams to unlock growth. Manage monthly brand meetings with High Street/Pureplay and Grocery teams. Work closely with the Shopper Marketing Team and provide brand stewardship of all point of sale and .com content.
• Analysis: Regular data analysis (EPOS, Circana, Kantar) to monitor performance and provide monthly brand performance updates to global marketing and Japanese leadership.
• Insights: Research and update the local, EMEA and Global teams on competitor landscape and industry trends to inspire the NPD pipeline. Be the skincare team brand communications expert by attending industry events and sharing insights with the wider team.
• Brand Design: Work closely with UK graphic designer and design agencies to develop exceptional content and meet KPIs & deadlines.

What you will need

• BSc/BA hons degree or equivalent
• 4+ years’ experience in FMCG, ideally in beauty/skincare; not essential
• Experience in brand marketing including social media, content creation, and PR. Working with influencers is advantageous
• Experience working within an agency or managing agency partners to deliver best-in-class plans within budget
• Excellent written and verbal communication and presentation skills
• Proficiency using Microsoft Excel, PowerPoint and Word
• Experience with Circana, Kantar or Nielsen reporting and analysing business and competitive trends
• Experience with social media planning tools, such as Planoly

How we work

We are a company with a purpose and strong corporate values. We never compromise on quality and craft our products with care for the consumer and the environment. At Kao, each employee can shape their job and career. We work collaboratively to achieve our goals, always aiming to deliver the best for our customers.

What we offer

A friendly and flexible work environment with competitive salaries, benefits package, ongoing development and the opportunity to enhance your skills and deliver tangible results. At Kao your voice will be heard. We value entrepreneurial thinking and innovation.

Hiring Process

Kao embraces diversity and the individual personalities of its people. We welcome applications from all areas of the global community.

Want to learn more

If you feel you are unique and want to find out why 33,000 people across the globe opted for a career with us please visit our Americas website: https://www.kao.com/americas/en/ or EMEA website: https://www.kao.com/emea/en/

Privacy: https://www.kao.com/emea/en/privacy/