Brand Manager - Sharpie

NEWELL; Manchester; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

A leading consumer goods company in Manchester is seeking a Brand Manager to support the Marketing Manager in driving growth for brands like Sharpie and Paper Mate. The role involves managing national accounts, developing marketing plans across digital and physical channels, and ensuring brand stewardship. The ideal candidate has a Bachelor's degree in a relevant field and experience in brand management or channel marketing. This position offers a flexible hybrid working system and extensive professional development opportunities.

Benefits

Flexible hybrid working system

Unlimited access to LinkedIn Learning

Employee Referral Program

Global Employee Assistance Program

Qualifications

• Demonstrated experience in Channel Marketing, Trade Marketing, Brand Management or related role.
• Advanced skills in MS Excel, PowerPoint, and SharePoint.
• Experience with online/digital activation and e-commerce platforms.

Responsibilities

• Manage B2B and national accounts across UK & Ireland.
• Build annual retailer-focused brand plans.
• Develop and execute annual marketing plans across channels.
• Monitor competitor product launches and market activities.
• Manage budgets and report on annual spending.

Skills

Channel Marketing

Trade Marketing

Brand Management

Project Management

Communication Skills

Commercial Awareness

Education

Bachelor's degree in Marketing, Business, or a related field

Tools

MS Excel

PowerPoint

SharePoint

Nielsen

Circana

Job description

Brand Manager - Sharpie

Job ID: 8235
Alternate Locations: United Kingdom-England-Manchester; United Kingdom-England-Cheadle
Location: Manchester area (Cheadle)
Reports to: Senior Marketing Manager
Contract type: Permanent

Your Role & Team in a Nutshell

As a Brand Manager, you will play a key supporting role to the Marketing Manager in delivering consumer and trade activation strategies, while also taking ownership of initiatives that drive growth for brands such as Sharpie, Paper Mate, Elmer’s, and Parker in the UK & Ireland. You will manage a portfolio of national accounts, including TG Jones and Ryman, as well as B2B partners such as VOW and Costco. In this role, you will build and deliver account strategies, working cross‑functionally with operations and sales teams. Your responsibilities will cover retailer media, buyer meetings, in‑store activation, and online planning and delivery. We will help you achieve your goals and develop by providing regular feedback and access to online training courses.

Your Key Responsibilities

• Account Ownership: Manage B2B and national accounts across the UK & Ireland cluster. Support the overall brand strategy and build tailored plans for your retailers.
• Brand Plans: Build and deliver annual retailer‑focused brand plans, ensuring alignment with brand objectives.
• In‑Store & Online Activation: Develop and execute annual customer marketing plans across both physical and digital channels. Manage media, displays, sampling, and activations in line with promotional calendars. Lead the design and development of in‑store and online materials, and monitor and evaluate performance across channels.
• Brand Stewardship: Activate brand activities in line with brand identity and guidelines. Support the articulation and delivery of the brand’s vision for both short‑ and long‑term success.
• Cluster Growth Plans: Deliver on cluster objectives by partnering with regional marketing teams. Use POS and consumer/shopper data to develop and optimise activation plans. Track brand metrics and ensure activities align with overall growth strategies.
• New Product Launches: Support and manage product launches in the cluster. Localise and amplify launch toolkits, drive new product merchandising and activation (in‑store and online), and provide input into relevant innovation programmes.
• Joint Business Plan (JBP) Support: Collaborate with sales on JBPs and Line Reviews. Make product mix recommendations at customer level, and support promotional planning for key channels/customers.
• Competitor Tracking & Reporting: Regularly monitor and report on competitor product launches and market activities within the cluster.
• Budget Management: Manage budgets in collaboration with the Marketing Manager. Plan, track, and report on the annual budget. Oversee monthly spending and allocations, and manage purchase orders with accuracy.

What You’ll Need

• Minimum: Bachelor’s degree in Marketing, Business, or a related field.
• Demonstrated experience in Channel Marketing, Trade Marketing, Brand Management, Brand Activation, or a related role preferably within a leading consumer goods company.
• Advanced in MS Excel, PowerPoint, and SharePoint.
• Familiarity with syndicated data sources (e.g. Nielsen, Circana) and space management principles/software.
• Experience with online/digital activation and e‑commerce platforms, including retailer media and digital campaign planning.
• Willingness to travel domestically 10‑20% of the time.

Your Advantage

• Strong project management, organisational, and communication skills, with the ability to collaborate effectively across functions and with external partners.
• Commercial awareness with experience supporting or managing budgets, and applying data to optimise marketing activities.
• Excellent written and verbal communication skills.

What You Gain

Newell Brands has a strong footprint in the EMEA region, with several thousand employees spread across many corporate offices and manufacturing facilities. You might recognise some of our iconic brands, like Parker, Sistema, Spontex, Crockpot, NUK, Coleman, and Yankee Candle, to name a few.

Join us and benefit from:
• Flexible hybrid working system (on average 3 days in the office and 2 days at home p.w.)
• Unlimited access to LinkedIn Learning – 17,000+ courses for your professional and personal development
• Corporate Citizenship Philosophies – environmentally sustainable and socially sensitive business practices
• Bravo – our global recognition programme where teammates can recognise each other and exceptional work is rewarded
• Discounts on some of our products from brands Parker, DYMO, Sharpie, Contigo, and others
• Employee Referral Program – an opportunity to get a bonus
• Global Employee Assistance Program – confidential support for you and your family, complementing our commitment to your well‑being at work and beyond
• Give@Newell – paid time‑off for charity activities dedicated for local communities right where you live/work
• Access to Employee Resource Groups that foster an inclusive culture
• Core Values: Integrity, Teamwork, Passion for Winning, Ownership, Leadership

Are You Interested?

If so, please click on "Apply" on this site and upload your CV. If your application is shortlisted, our recruiter will invite you for an initial phone interview.

By submitting your CV you acknowledge having read Newell Brands' Privacy Statement for Job Applicants available at https://privacy.newellbrands.com/job-applicant/ . If you wish to be considered also for other suitable positions with the company, please explicitly indicate so on your CV/motivation letter.