Brand Manager - Robinsons FTC

Carlsberg Britvic; England; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading beverage company in the UK is seeking a Brand Manager for Robinsons RTD. This role involves shaping the brand marketing agenda, executing innovative marketing strategies, and collaborating across teams to drive brand growth. The ideal candidate will have proven brand management experience and strong project management skills. Join us to be part of exciting growth plans and make a difference in a vibrant sector.

Benefits

Monthly product allowance

Private Medical options

Life Assurance

Company bonus scheme

Access to 24/7 GP services

Enhanced pension contribution

Generous holiday

High street discounts

Qualifications

• Proven brand management and branded commercial experience.
• Strong track record in broad cross-functional project management and delivery.
• Experience in managing commercial brand performance and understanding brand P&L.

Responsibilities

• Lead cross-functional teams to implement brand plans and programs.
• Develop and execute innovative marketing programs to drive brand growth.
• Collaborate with the commercial team to align brand and category strategies.

Skills

Brand management

Cross-functional project management

Stakeholder management

Budget control

Job description

Overview

Job Title: Brand Manager – Robinsons RTD

Location: Hybrid – Hemel Hempstead

Job Length: 12 Month FTC – Full Time

Competitive Salary with extensive benefits:

• Monthly product allowance – alcoholic & non-alcoholic options available
• Private Medical options
• Life Assurance
• Company bonus scheme
• Access to 24/7 GP services
• Enhanced pension contribution
• Generous holiday (inc bank holidays)
• Access to a range of high street discounts

Carlsberg Britvic is the largest multi-beverage supplier in the UK and is home to some of the most iconic and popular beers & soft drinks, including Carlsberg Danish Pilsner, 1664, Poretti and Brooklyn to ale favourites such as Hobgoblin and Wainwright. For soft drinks, Carlsberg Britvic’s brands include J2O, Robinsons, Tango and London Essence along with the licence rights to the Pepsi portfolio in the UK including Pepsi MAX, 7UP, Lipton Iced Tea and Rockstar Energy.

With a strong national footprint, the Carlsberg Britvic business includes 6 production facilities and 16 logistics depot’s servicing customers up and down the UK. As these two historical businesses have come together, the one common goal remains, and that is ensuring our people succeed.

About the role

As Brand Manager for Robinsons (FTC), you will help shape the brand marketing agenda for Robinsons RTD, within the newly created Hydration Brand Team. This fixed term contract role will play a huge part in our ambitious growth plans and exciting plans & partnerships for 2026 and beyond.

If you are interested in joining our journey, we are now recruiting for a Brand Manager – Robinsons RTD. Reporting to the Marketing Controller – Lipton & Robinsons RTD, this role will play a key part of our success journey, and you will have the opportunity to be involved in the following:

Role Responsibilities

• Leading the extended cross functional teams when turning plans into reality, owning key brand metrics (incl full financial P&L) and ensuring the effective delivery of agreed brand activities and programmes.
• Develop and execute leading edge marketing programs and activities that create sustainable brand led growth, ensuring exceptional execution every time.
• Work with the Commercial Growth team to align brand, commercial, category plans, including Channel targets, ensuring standards are aligned for how your brands show up on the shelf.
• Collaborate closely with the Insight and Value Realisation teams to establish appropriate brand-in-channel price and pack architectures, ensuring the number of sku’s in market facilitates efficiency in the supply organisation.
• Responsibility for the in-year performance of your brands KPI’s, partnering your Brand Operations colleagues to deliver clear and simple insight led reporting with clear actions and interventions as appropriate.
• Develop and bringing NPD to market – creating a clear story for sales and deployment to customers.
• Work closely with project management and innovation to ensure delivery on time and in full against agreed objectives.
• Support Marketing Controller in delivering clear updates to all key stakeholders.
• Manage all project management processes for innovation and relevant activations.

Experience and Key Attributes

• Proven brand management and branded commercial experience.
• Experience in managing commercial brand performance and understanding brand P&L.
• Strong track record in broad cross-functional project management and delivery.
• Experience in creating and applying consumer, shopper and category insights into brand strategy and actionable plans.
• Budgetary control of defined projects and programmes.
• Strong stakeholder management and leadership skills.

This is an exciting time to join our newly formed business – with their incredible individual history’s, innovation of products and some of the UK’s most iconic brands, Carlsberg Britvic strives to deliver the best service to our customers and consumers. We aim to make a difference, bringing together two diverse companies, our global reach enables opportunity, growth and a chance to work with some fantastic people.

Interested in finding out more? Apply today and a member of the recruitment team will be in touch!

Application Process

We read applications continuously, and vacancies may be filled anytime, so please apply as early as possible.

We look forward to receiving your application.