Brand Manager - Portfolio & Innovation (Nutravita)

Karo Group, Inc.; Maidenhead; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A dynamic personal-care retail company in Maidenhead is seeking a Brand Manager – Portfolio & Innovation for Nutravita. This role involves driving innovation strategy, leading product launches, and collaborating across functions. The ideal candidate has 4–6 years of brand management experience in FMCG or self-care, with strong commercial acumen and expertise in launch marketing. Join a supportive culture that values growth and impact.

Benefits

Competitive salary pack

Flexible schedule

Growth opportunities

Dynamic work environment

Qualifications

• 4–6 years’ experience in brand management within FMCG or self-care.
• Proven track record of innovation delivery from idea to market success.
• Experience with Amazon as a growth channel.

Responsibilities

• Drive innovation strategy for Nutravita's product range.
• Lead new product launches and category expansion projects.
• Work cross-functionally to ensure project success.

Skills

Brand management

Innovation delivery

Commercial acumen

Launch marketing

Project management

Passion for health and wellness

Job description

Overview

Karo Healthcare, a dynamic and growing personal-care retail company, is all about making smart choices for everyday healthcare. With a wide-ranging portfolio across seven categories including medical products, we own and sell over 80 brands in about 90 countries. Our portfolio includes such brands as E45, Pevaryl, Lamisil, Nutravita, Decubal and many others. Our core belief in empowering people to make intelligent health decisions drives our growth strategy, blending organic expansion and M&A.

Join us at Karo Healthcare on our exciting journey. We are currently looking for a Brand Manager – Portfolio & Innovation (Nutravita) for our office in Maidenhead, UK.

What’s in it for you?

A chance to shape one of Karo’s fastest-growing wellness brands.

End-to-end ownership of innovation and portfolio strategy for Nutravita - from idea to launch.

Exposure to international markets and cross-functional collaboration in a fast-paced, entrepreneurial setting.

A culture that values curiosity, growth, and hands-on impact.

What you’ll be doing

• Drive innovation strategy: Support the Head of Brand Marketing in defining and executing Nutravita’s innovation roadmap, grounded in consumer insights and market trends.
• Lead portfolio management: Oversee the Nutravita product range, making strategic recommendations on optimisation, reformulation, and innovation opportunities.
• Deliver high-impact projects: Lead new product launches, major reformulations, and category expansion projects from concept through post-launch review.
• Own the go-to-market execution: Build and deliver GTM strategies including launch campaigns, e-commerce activations, and content development across Amazon and owned channels.
• Champion collaboration: Work cross-functionally with R&D, Supply Chain, Regulatory, and Creative to ensure projects land on time and on brand.

Qualifications

• 4–6 years’ experience in brand management within FMCG or self-care industries.
• Proven track record of end-to-end innovation delivery from idea to in-market success.
• Strong commercial acumen and ability to build compelling business cases (forecasting, P&L, ROI).
• Skilled in launch marketing and full-funnel campaign development, especially across social and e-commerce.
• Experience with Amazon as a growth channel including NPD launches, demand generation, and product content optimisation.
• Exceptional project management and stakeholder leadership across multiple simultaneous initiatives.
• A genuine passion for health, wellness, and VMS (vitamins, minerals, supplements).

Benefits

• Opportunity to create, grow, and encourage
• Apart from a competitive salary pack, there are lots of growth opportunities to meet your personal ambitions
• Flexible schedule, hybrid model with the primary work place in the office, and life-work balance
• Responsibility for exciting and challenging projects that have a direct, visible impact on our customers and the industry
• Very positive work environment in a dynamic, international, and motivated team
• Start-up spirit while being a part of the large international organization with strong values

Karo Healthcare has a Diverse & Inclusive environment. We are looking for qualified candidates irrespective of gender, gender identity, sexual orientation, ethnicity, race, religion, national origin, disability or age.