Brand Manager (Marketing) FMCG

Mach Recruitment Ltd; Birmingham; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading FMCG manufacturer in the West Midlands is seeking a passionate Brand Manager to manage key brands and drive marketing strategies. The role requires proven experience in brand management, strong understanding of consumer behavior, and excellent communication skills. Join a supportive team with opportunities for growth and a strong benefits package.

Benefits

Car Allowance

Strong benefits package

Career growth opportunities

Qualifications

• Proven experience in brand management, preferably in food/drinks or FMCG sector.
• Strong understanding of consumer behavior and market trends.
• Excellent communication and project management skills.

Responsibilities

• Develop and execute brand strategies and marketing plans.
• Manage product launches and promotional campaigns.
• Conduct market and competitor analysis.
• Collaborate with cross-functional teams.

Skills

Brand management experience

Understanding of consumer behavior

Excellent communication skills

Project management skills

Creative mindset

Job description

Overview

Brand Manager FMCG Location: West Midlands with travel as needed throughout UK Job Type: Full-Time Permanent

About the Role:
Due to internal promotions, my client a successful FMCG Manufacturer are seeking a passionate and driven Brand Manager team in the dynamic world of food/drinks manufacturing. In this role, you’ll be responsible for managing and growing one or more key brands, driving marketing strategies, and ensuring products stand out on the shelf and in the minds of consumers.

Key Responsibilities

• Develop and execute brand strategies and marketing plans
• Manage product launches and promotional campaigns
• Conduct market and competitor analysis
• Collaborate with cross-functional teams including Sales, Product Development, and Production
• Monitor brand performance and identify growth opportunities
• Work closely with creative agencies and external partners

Requirements

• Proven experience in brand management, within the food / drinks or FMCG sector
• Strong understanding of consumer behavior and market trends
• Excellent communication and project management skills
• Creative mindset with commercial awareness

Role

• Be part of a fast-growing, innovative company
• Opportunity to work with well-loved products and brands
• Supportive and collaborative team culture
• Career growth and development opportunities
• Car Allowance plus strong benefits package

Mach are acting as an agent for this role