Brand Manager - Lipton

carlsberg; Hemel Hempstead; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A major beverage company is seeking a Brand Manager for Lipton. This hybrid role, based in Hemel Hempstead, includes managing brand identity, leading innovation projects, and collaborating with cross-functional teams. Ideal candidates have strong brand leadership experience in FMCG and a proven track record in managing brand performance.

Benefits

Monthly product allowance

Private medical options

Life assurance

Company bonus scheme

Access to 24/7 GP services

Enhanced pension contribution

Generous holiday allowance

High street discounts

Qualifications

• Experience in FMCG, ideally with large-scale brands.
• Proven track record in leading NPD launches.
• Ability to manage Brand P&L effectively.

Responsibilities

• Manage the Lipton brand identity and positioning.
• Support in developing annual operating and marketing plans.
• Lead cross-functional teams to deliver brand visions.

Skills

Brand leadership experience

Project management skills

Creativity in brand strategy

Cross-functional leadership

Job description

Overview

Job Title: Brand Manager - Lipton

Location: Hybrid – Hemel Hempstead

Job Length: Permanent – Full Time

Competitive Salary with extensive benefits:

• Monthly product allowance – alcoholic & non-alcoholic options available
• Private Medical options
• Life Assurance
• Company bonus scheme
• Access to 24/7 GP services
• Enhanced pension contribution
• Generous holiday (inc bank holidays)
• Access to a range of high street discounts

Carlsberg Britvic is the largest multi-beverage supplier in the UK and is home to some of the most iconic and popular beers & soft drinks, including Carlsberg Danish Pilsner, 1664, Poretti and Brooklyn to ale favourites such as Hobgoblin and Wainwright. For soft drinks, Carlsberg Britvic’s brands include J2O, Robinsons, Tango and London Essence along with the licence rights to the Pepsi portfolio in the UK including Pepsi MAX, 7UP, Lipton Iced Tea and Rockstar Energy.

With a strong national footprint, the Carlsberg Britvic business includes 6 production facilities and 16 logistics depots servicing customers up and down the UK. As these two historical businesses have come together, the one common goal remains, and that is ensuring our people succeed.

About the role:

As Brand Manager for Lipton, you will play a pivotal role in delivering our 2026 ambition in this newly created role. Supporting the Marketing Controller with the brand strategy, this role will be highly visible, leading Innovation projects and Activation campaigns.

If you are interested in joining our journey, we are now recruiting for a Brand Manager - Lipton reporting to the Marketing Controller – Lipton & Robinsons RTD; this role will play a key part of our success journey, and you will have the opportunity to be involved in the following:

Role Responsibilities:

• Act as the guardian for the Lipton brand identity, delivering the brand for growth and positioning, creating and managing effective asset creation and approvals – bringing the brand to life across the commercial function to build engagement and inspire delivery.
• Support in shaping and delivering the business agenda for Lipton through the development of business annual operating, marketing and commercial plans.
• Work with Commercial Growth teams to create, communicate & align brand, commercial and category plans, setting the standards for how Lipton shows up along the off-trade path to purchase.
• Leading extended cross-functional teams to become brand led, turning Lipton brand visions into reality, owning key brand metrics and connections to other functions.
• Developing strong relationships with XF and PepsiCo/ PLI teams to ensure great delivery outcomes in market, as well as building relationships with the Off & On Trade leadership teams to drive exceptional outcomes for Lipton in the channel.
• Actively contribute to the Hydration Brand marketing team, supporting the Brand Manager’s and Assistant Brand managers where needed.
• Managing agency relationships and motivating them (creative, activation, packaging) to produce exceptional work for Lipton.
• Own delivery of brand AOP objectives, annual budget and provide input across total brand P&L, including consumer, shopper and customer investments.
• Accountable for the in-year performance of Lipton KPI’s, partnering with Brand Operation colleagues to deliver clear and simple insight with actions where needed.

Experience and Key Attributes:

• Brand leadership experience is needed, preferably in FMCG, ideally working on a significant scale brand.
• Experience leading and executive NPD launches to market with experience in A&P budget control.
• High level of Brand P&L value management experience.
• Experience of working with 3rd party creative and activation agencies.
• Strong project management, planning and delivery skills.
• Cross functional leadership capability, both internally and with 3rd party strategic partners.
• Creativity in delivering an inspiring and compelling vision and brand strategy.

• Experience in strategic brand and business planning with sound evidence of consumer & shopper insight-led strategy implementation.
• Demonstrable track record of success driving a brand led agenda within commercial, matrix organisations, resulting in brand equity growth and enhanced business profitability

• XF team management experience with ability to inspire, grow and develop people in a matrix structure.

This is an exciting time to join our newly formed business – with their incredible individual history’s, innovation of products and some of the UK’s most iconic brands, Carlsberg Britvic strives to deliver the best service to our customers and consumers. We aim to make a difference, bringing together two diverse companies, our global reach enables opportunity, growth and a chance to work with some fantastic people.

Interested in finding out more? Apply today and a member of the recruitment team will be in touch!

Application Process:

We read applications continuously, and vacancies may be filled anytime, so please apply as early as possible. We look forward to receiving your application.