Brand Manager - Lipton

Carlsberg Britvic; Hemel Hempstead; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

A leading beverage company seeks a Brand Manager for Lipton to deliver brand strategy. In this hybrid role based in Hemel Hempstead, you will be pivotal in brand positioning, driving innovation, and managing key relationships. Ideal candidates have substantial brand leadership experience, especially in FMCG. The position offers a competitive salary along with extensive benefits including a monthly product allowance, private medical options, and a bonus scheme.

Benefits

Monthly product allowance

Private Medical options

Life Assurance

Company bonus scheme

Access to 24/7 GP services

Enhanced pension contribution

Generous holiday

High street discounts

Qualifications

• Experience in FMCG, ideally with a significant scale brand.
• Experience leading NPD launches with budget control.
• Strong management of Brand P&L value.

Responsibilities

• Act as the guardian for the Lipton brand identity.
• Support in shaping business and marketing plans.
• Lead cross-functional teams turning brand visions into reality.

Skills

Brand leadership experience

Project management skills

Cross functional leadership

Creativity in brand strategy

Experience with creative agencies

Job description

Job Title: Brand Manager - Lipton

Location: Hybrid – Hemel Hempstead

Job Length: Permanent – Full Time

Competitive Salary with extensive benefits

• Monthly product allowance – alcoholic & non-alcoholic options available
• Private Medical options
• Life Assurance
• Company bonus scheme
• Access to 24/7 GP services
• Enhanced pension contribution
• Generous holiday (inc bank holidays)
• Access to a range of high street discounts

Carlsberg Britvic is the largest multi-beverage supplier in the UK and is home to some of the most iconic and popular beers & soft drinks, including Carlsberg Danish Pilsner, 1664, Poretti and Brooklyn to ale favourites such as Hobgoblin and Wainwright. For soft drinks, Carlsberg Britvic’s brands include J2O, Robinsons, Tango and London Essence along with the licence rights to the Pepsi portfolio in the UK including Pepsi MAX, 7UP, Lipton Iced Tea and Rockstar Energy.

With a strong national footprint, the Carlsberg Britvic business includes 6 production facilities and 16 logistics depot’s servicing customers up and down the UK. As these two historical businesses have come together, the one common goal remains, and that is ensuring our people succeed.

About the role

As Brand Manager for Lipton, you will play a pivotal role in delivering our 2026 ambition in this newly created role. Supporting the Marketing Controller with the brand strategy, this role will be highly visible, leading Innovation projects and Activation campaigns.

This role reports to the Marketing Controller – Lipton & Robinsons RTD and will be key to our success journey, with opportunities to be involved in the following:

Role Responsibilities

• Act as the guardian for the Lipton brand identity, delivering the brand for growth and positioning, creating and managing effective asset creation and approvals – bringing the brand to life across the commercial function to build engagement and inspire delivery.
• Support in shaping and delivering the business agenda for Lipton through the development of business annual operating, marketing and commercial plans.
• Work with Commercial Growth teams to create, communicate & align brand, commercial and category plans, setting the standards for how Lipton shows up along the off-trade path to purchase.
• Lead extended cross-functional teams to become brand led, turning Lipton brand visions into reality, owning key brand metrics and connections to other functions.
• Develop strong relationships with XF and PepsiCo/PLI teams to ensure great delivery outcomes in market, as well as building relationships with the Off & On Trade leadership teams to drive exceptional outcomes for Lipton in the channel.
• Actively contribute to the Hydration Brand marketing team, supporting the Brand Manager’s and Assistant Brand managers where needed.
• Manage agency relationships and motivate them (creative, activation, packaging) to produce exceptional work for Lipton.
• Own delivery of brand AOP objectives, annual budget and provide input across total brand P&L, including consumer, shopper and customer investments.
• Accountable for the in-year performance of Lipton KPI’s, partnering with Brand Operation colleagues to deliver clear and simple insight with actions where needed.

Experience and Key Attributes

• Brand leadership experience is needed, preferably in FMCG, ideally working on a significant scale brand.
• Experience leading and executive NPD launches to market with experience in A&P budget control.
• High level of Brand P&L value management experience.
• Experience of working with 3rd party creative and activation agencies.
• Strong project management, planning and delivery skills.
• Cross functional leadership capability, both internally and with 3rd party strategic partners.
• Creativity in delivering an inspiring and compelling vision and brand strategy.
• Experience in strategic brand and business planning with sound evidence of consumer & shopper insight-led strategy implementation.
• Demonstrable track record of success driving a brand led agenda within commercial, matrix organisations, resulting in brand equity growth and enhanced business profitability.
• XF team management experience with ability to inspire, grow and develop people in a matrix structure.

Application Process

We read applications continuously, and vacancies may be filled anytime, so please apply as early as possible.

We look forward to receiving your application.