Brand Manager - Kenco, L'Or, Douwe Egberts

JDE Peet's; Maidenhead; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

A leading coffee and tea company is seeking a Brand Manager to join the UK Marketing team. This role will focus on driving growth for iconic coffee brands, requiring a mix of analytical and creative skills. Responsibilities include defining brand strategies, managing innovation projects, and executing effective marketing campaigns. Ideal candidates will have prior marketing experience in FMCG and be comfortable with digital marketing initiatives. This position promotes a hybrid working environment, combining office and home for optimal collaboration.

Benefits

Learning and development programmes

Hybrid working environment

Qualifications

• Prior experience in Marketing within FMCG.
• Hands-on exposure to digital marketing and shopper activation.
• Strong ability to interpret data and turn insights into strategies.

Responsibilities

• Define long-term brand positioning and strategy.
• Identify whitespace opportunities for innovation.
• Create campaigns to attract younger consumers.
• Manage projects from concept to launch.
• Translate market data into actionable strategies.
• Collaborate with cross-functional teams to ensure alignment.
• Build robust business cases for innovation.
• Track P&L impact and drive KPIs.

Skills

Analytical skills

Project management

Communication skills

Digital marketing

Brand building

Job description

Company Description

JDE Peet’s is the world’s leading pure-play coffee and tea company, with local roots dating back to 1753, and is headquartered in the Netherlands. We unleash the possibilities of coffee and tea in more than 100 countries with a portfolio of over 50 brands, including Kenco, L’OR, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick and Moccona.

What’s it like to work at JDE Peet’s?

We are people united by the power and possibility of tea and coffee. At JDE Peet’s, we thrive on the freedom to pursue opportunities, provoking new ideas to make an impact at scale. Our ambition is simple – JDE Peet's: unleashing the possibilities of coffee and tea. We bring action to our intentions, following through on what was agreed, always pushing things forward. We offer our people a range of learning and development programmes to support their personal growth. At JDE Peet's, we believe it’s amazing what can happen over a cup of coffee or tea.

Apply to unleash a cup of amazing for your career. UNLEASH YOUR POSSIBILITY!

Find out more at http://careers.jdepeets.com

Job Description

We’re looking for a Brand Manager to join our UK Marketing team and lead growth for our iconic instant coffee brands - Kenco, L’OR, and Douwe Egberts. This role is perfect for someone passionate, analytical, creative, and entrepreneurial. You’ll shape the future of the category through breakthrough innovation, strategic thinking, and impactful execution, bringing consumer insights to life on the shelves of the UK’s biggest retailers.

Key Responsibilities

• Set the future vision for the portfolio – define long‑term brand positioning and portfolio strategy, ensuring alignment with consumer trends and business objectives.
• Lead the future innovation strategy – identify whitespace opportunities, develop pipeline plans, and champion disruptive ideas that drive category growth.
• Accelerate recruitment of the next generation of coffee drinkers – create targeted initiatives and campaigns to attract younger consumers and new segments into the category.
• Deliver breakthrough renovation and innovation plans – manage projects from concept to launch, including product development, packaging, and go‑to‑market execution.
• Respond to consumer, category, and customer performance & trends – monitor market data, translate insights into actionable strategies and adapt plans to changing dynamics.
• Drive brand communication and activation – collaborate with the equity and communication team to develop compelling campaigns across digital, in‑store, and experiential channels.
• Collaboration and partnership across functions and with global teams – work closely with Sales, Category, Supply Chain, and Global Marketing to ensure seamless delivery and alignment.
• Manage financial performance and business cases – build robust business cases for innovation, track P&L impact, and ensure projects deliver against agreed KPIs.

Qualifications

At JDE Peet’s, we move fast and think big. We’re a hands‑on, high‑energy team driven by entrepreneurial spirit. If you’re hungry to learn, keen to build brands from the inside out, and not afraid to take initiative, you’ll thrive in this role.

What We're Looking For

• Prior experience in Marketing, ideally within FMCG, with a strong understanding of brand building and portfolio management.
• Hands‑on exposure to digital marketing and shopper activation, including development and execution of campaigns.
• Strong analytical skills with the ability to interpret data and turn insights into actionable strategies.
• Proven project management capabilities, from planning through to delivery, managing multiple stakeholders.
• Excellent communication skills and a collaborative, relationship‑first mindset to work effectively across functions and with global teams.
• A proactive, self‑starter attitude – comfortable navigating ambiguity and driving initiatives forward.
• A “can‑do” spirit with agility to adapt in a fast‑paced, growth‑driven environment.

Additional Information

Your application at JDE Peet's

If you are interested in this career opportunity at JDE Peet's, apply and join us. After receiving your application we will do our utmost to give you quick feedback. Part of the recruitment procedure at JDE Peet's would be an online assessment, followed by interviews. A pre‑employment check can be part of the recruitment process.

Our DE&I Statement

At JDE Peet’s we aim to create a better future where we authentically serve, reflect and embrace everyone. We believe in fostering a more diverse, equitable and inclusive organisation where everyone feels comfortable to truly be who they are and unleash their full potential. This means we do not tolerate discrimination on the basis of our race, ethnicity, sex, gender identity, sexual orientation, religion, nationality, age, disability, or any other trait protected by law.

Throughout the entire employee lifecycle, we place DE&I at the core of our people processes. This enables us to drive objectivity and eliminate any potential bias, ensuring an inclusive experience in the workplace. Do not hesitate to reach out if you require any reasonable adjustments to the recruitment process.

The future of work is hybrid, with both office and home playing an important role. At JDE Peet's, we value meeting colleagues in the office to unleash the possibilities of coffee and tea together and we enjoy our focus time when working from home. Join us and you will experience both. Because it’s amazing what happens over a cup of coffee.

#unleashyourpossibility #acupofamazing