Brand Manager - Kenco, L'Or, Douwe Egberts

JACOBS DOUWE EGBERTS; Maidenhead; On-site; GBP 40,000 - 55,000; Full time

Job summary

A leading coffee and tea company is seeking a Brand Manager to join their UK Marketing team. This role involves leading growth for iconic brands, including Kenco and Douwe Egberts. Ideal candidates should have marketing experience, strong analytical skills, and a proactive attitude. Responsibilities include defining brand strategy, managing innovation projects, and developing campaigns to attract younger consumers. Join a high-energy team dedicated to making an impact in the coffee category.

Qualifications

• Strong understanding of brand building and portfolio management.
• Experience managing multiple stakeholders.
• Ability to interpret data and adapt strategies.

Responsibilities

• Define long-term brand positioning and portfolio strategy.
• Develop pipeline plans and champion disruptive ideas.
• Create initiatives to attract younger consumers.
• Manage product development and go-to-market execution.
• Monitor market data and adapt plans accordingly.
• Develop compelling campaigns across various channels.
• Work closely with multiple functions for delivery.
• Build business cases and track P&L impact.

Skills

Prior experience in Marketing

Digital marketing exposure

Strong analytical skills

Proven project management capabilities

Excellent communication skills

Proactive self-starter attitude

Job description

Brand Manager - Kenco, L'Or, Douwe Egberts

• Full-time

Who we are?

JDE Peet’s is the world's leading pure-play coffee and tea company, with local roots dating back to 1753, and is headquartered in the Netherlands. We unleash the possibilities of coffee and tea in more than 100 countries with a portfolio of over 50 brands, including Kenco, L’OR, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick and Moccona.

What’s it like to work at JDE Peet’s?

We are people united by the power and possibility of tea and coffee. At JDE Peet’s, we thrive on the freedom to pursue opportunities, provoking new ideas to make an impact at scale. Our ambition is simple – JDE Peet's: unleashing the possibilities of coffee and tea.

We bring action to our intentions, following through on what was agreed, always pushing things forward. We offer our people a range of learning and development programmes to support their personal growth.

At JDE Peet's, we believe it’s amazing what can happen over a cup of coffee or tea.

Apply to unleash a cup of amazing for your career. UNLEASH YOUR POSSIBILITY!

We’re looking for a Brand Manager to join our UK Marketing team and lead growth for our iconic instant coffee brands - Kenco, L’OR, and Douwe Egberts. This role is perfect for someone passionate, analytical, creative, and entrepreneurial. You’ll shape the future of the category through breakthrough innovation, strategic thinking, and impactful execution, bringing consumer insights to life on the shelves of the UK’s biggest retailers.

Key Responsibilities

• Set the future vision for the portfolio
  Define long-term brand positioning and portfolio strategy, ensuring alignment with consumer trends and business objectives.
• Lead the future innovation strategy
  Identify whitespace opportunities, develop pipeline plans, and champion disruptive ideas that drive category growth.
• Accelerate recruitment of the next generation of coffee drinkers
  Create targeted initiatives and campaigns to attract younger consumers and new segments into the category.
• Deliver breakthrough renovation and innovation plans
  Manage projects from concept to launch, including product development, packaging, and go-to-market execution.
• Respond to consumer, category, and customer performance & trends
  Monitor market data translate insights into actionable strategies and adapt plans to changing dynamics.
• Drive brand communication and activation
  Collaborate with the equity and communication team to develop compelling campaigns across digital, in-store, and experiential channels.
• Collaboration and partnership across functions and with global teams
  Work closely with Sales, Category, Supply Chain, and Global Marketing to ensure seamless delivery and alignment.
• Manage financial performance and business cases
  Build robust business cases for innovation, track P&L impact, and ensure projects deliver against agreed KPIs.

At JDE Peet’s, we move fast and think big. We’re a hands-on, high-energy team driven by entrepreneurial spirit. If you’re hungry to learn, keen to build brands from the inside out, and not afraid to take initiative, you’ll thrive in this role.

What we’re looking for:

• Prior experience in Marketing, ideally within FMCG, with a strong understanding of brand building and portfolio management.
• Hands-on exposure to digital marketing and shopper activation, including development and execution of campaigns.
• Strong analytical skills with the ability to interpret data and turn insights into actionable strategies.
• Proven project management capabilities, from planning through to delivery, managing multiple stakeholders.
• Excellent communication skills and a collaborative, relationship-first mindset to work effectively across functions and with global teams.
• A proactive, self-starter attitude -comfortable navigating ambiguity and driving initiatives forward.
• A “can-do” spirit with agility to adapt in a fast-paced, growth-driven environment.

Your application at JDE Peet's

If you are interested in this career opportunity at JDE Peet's, apply and join us. After receiving your application we will do our utmost to give you quick feedback. Part of the recruitment procedure at JDE Peet's would be an online assessment, followed by interviews. A pre-employment check can be part of the recruitment process.

Our DE&I Statement

At JDE Peet’s we aim to create a better future where we authentically serve, reflect and embrace everyone. We believe in fostering a more diverse, equitable and inclusive organisation where everyone feels comfortable to truly be who they are and unleash their full potential. This means we do not tolerate discrimination on the basis of our race, ethnicity, sex, gender identity, sexual orientation, religion, nationality, age, disability, or any other trait protected by law.

Throughout the entire employee lifecycle, we place DE&I at the core of our people processes. This enables us to drive objectivity and eliminate any potential bias, ensuring an inclusive experience in the workplace. Do not hesitate to reach out if you require any reasonable adjustments to the recruitment process.

#unleashyourpossibility #acupofamazing #LI-Hybrid