Brand Manager Jack Links

Jack Link's Protein Snacks; Richmond; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading brand in protein snacks is seeking a seasoned marketing professional to drive brand awareness and market growth in the UK. This role involves implementing brand strategies, managing marketing budgets, and leading new product development initiatives. The ideal candidate has over 7 years of experience in FMCG marketing and a strong background in brand management, project management, and digital campaigns. Attractive benefits include competitive salary, vacation days, and a wellness program.

Benefits

27 vacation days

Company pension plan

Annual bonus

ClassPass subscription

Nutritious food provided

Engaging events

Qualifications

• 7+ years in FMCG marketing, focusing on brand management.
• Experience with both ATL and BTL communication.
• Proven record in launching NPD in market.

Responsibilities

• Implement brand strategy and evaluate effectiveness.
• Manage marketing budgets within guidelines.
• Analyse market and consumer information.

Skills

FMCG marketing expertise

Brand management

Project management

Strong communication skills

Digital and social campaigns

Education

University Bachelor / Master's Degree

Job description

Overview

Purpose position Grow the Jack Link's brand in the UK by co-developing and executing the brand marketing plan (incl. innovation co-development and market implementation); leading consumer-lead initiatives to increase brand awareness, relevance and penetration while supporting sales initiatives in the market. The position reports into the Head of the Jack Link's brand.

Responsibilities

• Implement brand strategy and brand positioning and evaluate effectiveness
• Grow the brand while educating on the benefits of the category
• Set up activations/engagement plans for the Jack Link's brand to achieve brand and commercial goals
• Development, implementation and analysis of annual brand plan & communication strategies (ATL & BTL campaigns)
• Co-Development, implementation and analysis of NPD launches, working cross functionally with R&D and internal operations teams
• Work closely with Category management, Shopper and Sales teams to deliver strong consumer-centric propositions and through-the-line communications
• Be a key member of the cross functional Country Business Team (CBT) and Marketing & Sales Team responsible for delivery of the commercial targets
• Support Shopper Marketing & Sales teams with necessary market, brand and product information
• Analyse market and consumer information to give clear recommendations to fuel future brand growth, e.g. awareness, relevance, meaning, portfolio, pricing, and communications
• Manage marketing budgets within guidelines. Benchmark and understand competitor & market best practices

Qualifications

• University Bachelor / Master's Degree Experience
• +7 years (leading) FMCG marketing, with a focus on brand management including both communications, activation, portfolio management & innovation development and launches
• Project management & cross functional team working
• Proven experience in ATL and BTL communication development & implementation, including digital and social campaigns
• Proven track record in launching and executing NPD in market, delivering sales growth and incremental penetration
• Market knowledge/track record in the FMCG environment in the UK, ideally also with experience in establishing new brands/new categories
• Strong planning and prioritisation skills • Apply business insights and knowhow
• Strong communication skills • Identify business driver and set into action
• Project-management, Manage complexity • Strategic thinker, strong executer and creative solver
• Customer/consumer focused
• Action oriented and able to influence others through clear and concise communication
• Highly self-motivated, resilient and agile
• Profound working experience in the UK market

Additional Information

• Have the chance to build a career as your unique self with all the support we can give you to become the best version of yourself
• Work in an open, transparent, and inclusive culture with colleagues from all over the world
• Receive a salary at market level that fits your experience
• Experience a fast paced and dynamic work atmosphere
• Receive 27 vacation days, a good company pension plan and an annual bonus
• Boost your health with a ClassPass subscription and nutritious food offered by the company
• Attend our fun and engaging events