Brand Manager - International Markets

Premier Foods; St Albans; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

Bonus

Pension

Private medical insurance

Hybrid working

Sharesave scheme

Learning and development opportunities

Employee discount

Job summary

Premier Foods is seeking an ambitious Brand Manager to drive international expansion of our Breakfast and Desserts portfolio, leading market delivery across Europe, North America, Asia and Australia. You will shape where to play, design launch plans and collaborate across Insights, R&D, Manufacturing and Commercial teams to deliver growth.

In this hybrid UK-based role, you will influence senior leaders, manage consumer insights, and tailor propositions for multiple markets while supporting the

Qualifications

• Experience working within an FMCG environment.
• Broad brand management experience, including proposition or pipeline development and in-market delivery.
• Experience managing brands from strategy through to execution.
• Strong cross-functional project leadership skills, with the ability to navigate complexity and deliver results.

Responsibilities

• Supporting market landscape and opportunity assessments to determine where Breakfast brands can win internationally.
• Develop clear 2where to play2 strategies and practical 2how to win2 plans for priority markets.
• Designing and delivering launch plans, guiding projects through our internal stage-gate process.
• Working with local market teams to support customer sell-in and ensure brands land with impact.
• Partnering with Insights teams to understand consumer needs, retailer dynamics and market opportunities.
• Collaborating with R&D and Manufacturing to tailor products, packaging and propositions for different markets.
• Working with Commercial and Operations teams to build viable routes to market and launch plans.
• Contributing to senior management reviews, from initial strategy and test-market activity through to full rollout and ongoing delivery.
• Using consumer, retail and commercial information to develop clear recommendations, even when all the answers are not immediately available.

Skills

FMCG

Brand management

International markets

Cross-functional leadership

Strategy development

Job description

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Join Premier Foods - where people, brands and purpose come together.

We're looking for an ambitious and entrepreneurial Brand Manager to help drive the international expansion of our Breakfast and Desserts portfolio.

This is an exciting opportunity to work at the heart of one of our key growth areas, supporting the rollout of FUEL10K into priority international markets. With an initial focus across Europe, North America, Asia and Australia, you'll help identify where we can win and develop the plans that turn those opportunities into successful, sustainable growth.

You'll also support selected international opportunities within our Desserts portfolio, helping us explore how this area could develop over time.

Working closely with our International, Marketing, Insights, R&D, Manufacturing, Commercial and Operations teams, you'll contribute to the long-term strategy for global Breakfast expansion while taking ownership of key elements of market delivery. Your work will span market and consumer insight, proposition development, commercial and financial feasibility, innovation pipelines, go-to-market planning and launch execution. You'll operate across teams, markets and time zones, building strong relationships and helping shape recommendations for senior leaders.

This is a varied, high-profile role for someone who enjoys combining strategic thinking with hands-on delivery. You'll have the opportunity to make a tangible impact, influence how our brands show up internationally and help build the future of our International business.

What you'll be doing?

• Supporting market landscape and opportunity assessments to determine where our Breakfast brands can win internationally.
• Helping develop clear "where to play" strategies and practical "how to win" plans for priority markets.
• Designing and delivering launch plans, guiding projects through our internal stage-gate process.
• Working with local market teams to support customer sell-in and ensure our brands land with impact.
• Partnering with Insights teams to understand consumer needs, retailer dynamics and market opportunities.
• Collaborating with R&D and Manufacturing to tailor products, packaging and propositions for different markets.
• Working with Commercial and Operations teams to build viable routes to market and launch plans.
• Contributing to senior management reviews, from initial strategy and test-market activity through to full rollout and ongoing delivery.
• Using consumer, retail and commercial information to develop clear recommendations, even when all the answers are not immediately available.

What we need from you?

You'll be an agile, commercially minded marketer who is excited by the challenge of taking brands into new markets. Comfortable working at pace, you'll be able to move between strategic thinking and practical delivery, bringing energy, curiosity and personal accountability to everything you do.

You'll also bring:

• Experience working within an FMCG environment.
• Broad brand management experience, including proposition or pipeline development and in-market delivery.
• Experience managing brands from strategy through to execution.
• Strong cross-functional project leadership skills, with the ability to navigate complexity and deliver results.
• Ideally, experience working with regional, global or international teams and markets.
• The ability to communicate clearly and influence senior stakeholders.
• Strong commercial understanding, including confidence discussing P&L, distribution models and routes to market.
• The ability to analyze consumer and retail information and turn insight into action.
• A hands-on approach and willingness to get into the detail to make things happen.
• Confidence working virtually and collaborating with teams across different countries and time zones.
• The ability to work effectively through ambiguity, using sound judgment and available evidence to move plans forward.

What we offer you in return?

• Competitive salary and bonus
• Up to 7.5% pension
• Private medical insurance and life assurance
• Hybrid working (50% home / 50% office or site)
• Sharesave scheme and the option to purchase additional holiday
• Extensive learning and development opportunities
• Access to a wide employee discount scheme

At Premier foods we believe in inclusion, authenticity and individuality. We aim to ensure all existing and future colleagues are given equitable opportunities and are respected, valued and encouraged to bring their true authentic selves to work no matter who they are, what they look like, who they love or what they believe in. Our culture is one where everyone is welcome.

We're proud to be a Disability Smart employer and are committed to supporting disability inclusion throughout our recruitment process. If you experience any access issues or require reasonable adjustments at any stage, please let us know so we can ensure you have the support you need.