Brand Manager - Grocery

Tesco; Welwyn Garden City; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading grocery retailer is seeking an experienced Brand Manager to drive the development of Own Brand offerings within the Grocery category. The ideal candidate will lead cross-functional teams, manage the brand's strategic pipeline, and identify growth opportunities while ensuring a seamless execution of branding across various customer touch points. This position requires strong brand leadership and commercial acumen, as well as the ability to influence key stakeholders effectively. A commitment to collaboration is essential to succeed in this role.

Benefits

Annual bonus scheme of up to 20% of base salary

Holiday starting at 25 days plus a personal day

Private medical insurance

26 weeks maternity/adoption leave at full pay

Free 24/7 virtual GP service

Qualifications

• Experience leading a brand strategy and development.
• Ability to work collaboratively within cross-functional teams.
• Strong commercial acumen is essential.
• Experience managing stakeholder relationships.

Responsibilities

• Lead the development of Own Brand across the Grocery category.
• Execute brand strategic plans and pipelines through the 6Ps.
• Identify growth opportunities and prioritize them.
• Develop and launch new product concepts to drive growth.
• Monitor market trends and customer metrics actively.
• Ensure brand guidelines are implemented consistently.

Skills

Brand leadership experience

Teamwork & collaboration experience

Commercial understanding

Stakeholder management

Job description

Tesco UK • Shire Park, Welwyn Garden City, Hertfordshire • Permanent • Apply by 26-Dec-2025

We're looking for an experienced Brand Manager to lead the development of our Own Brand portfolio within the Grocery category. In this role, you'll identify and prioritise growth opportunities across our food brands, creating propositions that resonate with customers and deliver commercial success.

You'll collaborate with cross-functional teams to execute our brand strategy and pipeline, managing all aspects of the 6Ps: Product, Packaging, Price, Place, People and Promotion. Your ability to translate data and customer insight into compelling brand propositions will be key to driving results.

This position is ideal for someone with strong commercial acumen, a passion for brand building and the ability to influence and work effectively with stakeholders.

What is in it for you

We're all about the little helps. That's why we make sure our Tesco colleague benefits package takes care of you - both in and out of work. Click Here to find out more!

• Annual bonus scheme of up to 20% of base salary
• Holiday starting at 25 days plus a personal day (plus Bank holidays)
• Private medical insurance
• 26 weeks maternity and adoption leave (after 1 years' service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 6 weeks fully paid paternity leave
• Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing

Responsibilities

• Responsible for Own Brand Development across all tiers in my designated category.
• Work with cross-functional teams to lead the delivery of our brand strategic plans and pipelines across the 6Ps (Product, Packaging, Price, Place, People, Promotion) in my area.
• Developing and delivering the Own Brand Strategy across all Own Brand tiers (Tesco Finest, Tesco Core & Exclusively At Tesco brands) within the Grocery category, including Cooking Ingredients, Global Cuisines, Breakfast Cereals, Hot Beverages, Home Baking, Classic Grocery & World Foods.
• Identifying and prioritising opportunities for Own Brand development, building an Innovation Pipeline for the category, and aligning cross-functional & senior teams to deliver.
• Turning insight into action; developing and launching new compelling product concepts and propositions to unlock future growth.
• Briefing insight, design, and communication teams to bring propositions to life, ensuring consistent implementation of brand guidelines across all customer touch points.
• Developing strong relationships within cross-functional teams and with key senior stakeholders.
• Constantly monitoring the market and customer metrics in my area to proactively identify issues and opportunities for the brand.
• Sharing best practice, and ensuring all plans & pipelines are relevant and transferable to international markets across the Tesco Group.

Qualifications

• Previous Brand leadership experience.
• Teamwork & collaboration experience.
• Commercial understanding.
• Stakeholder management.

About us

You might know us as a supermarket, technology company or even for our award-winning mobile network. Truth is, we're all of those things, and much more. Our colleagues work with one goal in mind, helping to make every day a little better for our customers, colleagues and communities all over the world. No two customers are the same, neither are our colleagues.

At Tesco, we champion a balance that lets you thrive both in and out of work. Spend 60% of your week collaborating with colleagues at our office locations or local sites and the rest remotely. Whether you're just kicking off your career, juggling passions, or navigating big life events, we're here to support you. We always welcome a conversation about flexible working, so talk to us throughout your application about how we can support.

We're proud to be an accredited Disability Confident Leader, where everyone's welcome. That's why we commit to providing a fully inclusive and accessible recruitment process. If you need support with your application, click here for more information. And if you're interested in joining our team but don't tick every box, don't let that hold you back from applying.