Brand Manager - FMCG / Food sector

People First Recruitment; Redhill; Hybrid; GBP 48,000; Full time

Job summary

A leading recruitment agency is seeking a Brand Manager to join a multinational dairy producer's marketing team in the Gatwick area. The ideal candidate will have brand marketing experience in the FMCG sector, strong analytical skills, and the ability to lead brand strategy. This position offers a salary up to £48K per annum and a hybrid working model. Applications from candidates eligible to work in the UK are welcome.

Benefits

Bonus

Pension

Income protection

Private medical

Flexi time

Qualifications

• Have brand marketing experience in the UK.
• Strong project management and organisational skills required.
• Ability to communicate with clarity in English.

Responsibilities

• Lead brand strategy and execution for the brand in the UK.
• Manage artwork development and packaging updates.
• Monitor brand performance using sell-in and consumer data.
• Assist in defining media strategy for the brand.
• Manage marketing budget reconciliation and purchase orders.

Skills

Brand marketing experience

Strong analytical skills

Project management skills

Excellent written and spoken English

Passion for food and brand building

Tools

Nielsen

IRI

Kantar

Job description

Job Overview

Your New Salary : up to £48K per annum

Benefits Package : Bonus, Pension, Income protection, Private medical, Flexi time and more

Location : Gatwick area

Job status : hybrid : 3 days a week in office, 2 days WFH

Working Hours

37.5 h per week / Monday - Friday, 9am - 5.30pm

Who You'll Be Working For

A multinational global dairy producer is looking for a Brand Manager to join their Marketing Team to look after one of their brands.

As a Brand Manager you will be joining the world’s largest dairy company, with 85,000 employees in almost 100 countries, and a turnover of €20 billion.

Requirements

• Have brand marketing experience in the UK.
• Have worked in food, retail or FMCG sector.
• Are eligible to work in the UK. Sponsorship is not available for this role.

Responsibilities

• Brand Strategy & Activation: Lead brand strategy and execution for the brand in the UK. Identify market opportunities and risks to shape growth plans aligned with business objectives. Support the Marketing Manager in building and presenting annual brand plans to internal stakeholders and key customers. Develop and implement activation plans in collaboration with the shopper marketing team.
• Packaging Development: Manage artwork development and packaging updates for the brand range. Lead packaging sustainability initiatives in partnership with factory and packaging teams.
• Performance & Analysis: Monitor brand performance using sell‑in, sell‑out, and consumer panel data. Track competitor activity and provide actionable insights and recommendations.
• Financial Management: Manage marketing budget reconciliation and purchase orders. Work closely with FP&A to oversee product P&Ls and ensure financial targets are met.
• Media & Communications: Assist in defining media strategy and creative direction for the brand. Collaborate with agencies to deliver impactful ATL and BTL campaigns across the media mix.

Skills You'll Need to Succeed

• Previous experience in brand marketing FMCG (Food industry is a plus).
• Strong analytical skills with experience using Nielsen, IRI, or Kantar.
• Strong project management and organisational skills, with the ability to prioritise effectively and work under pressure in a fast‑paced environment.
• Excellent written and spoken English, and the ability to communicate with clarity.
• Passion for food and brand building.
• Ability to work cross‑functionally and influence stakeholders.
• Comfortable working in a fast‑paced, entrepreneurial environment.

Application Process

We would be grateful if you could send your CV as a Word document. If your application is successful, you will be contacted within 7 days. We regret that due to the high volume of applications we receive we cannot provide feedback on individual CVs. Please note that we can only consider candidates who are eligible to work in the UK and are able to provide relevant supporting documentation.

EEO Statement

People First is committed to increasing diversity, and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status or whether or not they have a disability.

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