Brand Manager

The Clorox Company; Greater London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading consumer goods firm in Greater London seeks a Brand Manager to drive brand growth and market share. The role involves developing brand strategies, leading integrated marketing campaigns, and achieving commercial results. Ideal candidates have experience in brand management and a strong analytical mindset. This position offers competitive compensation and benefits within a flexible work environment.

Benefits

Competitive compensation

Generous 401(k) program

Health benefits

Flexible work environment

Half-day Fridays

Qualifications

• Proven experience in brand management, commercial marketing, or product marketing.
• Demonstrated ability to drive growth and sales performance.
• Strong strategic planning and execution skills.

Responsibilities

• Translate business objectives into brand plans with clear KPIs.
• Lead integrated marketing campaigns that increase demand.
• Monitor brand awareness and identify growth opportunities.

Skills

Brand management

Commercial marketing

Financial understanding

Analytical skills

Project management

Interpersonal skills

Job description

The Brand Manager is responsible for driving brand growth, market share, and commercial performance. This role translates business objectives into impactful brand strategies that increase demand, support sales, and strengthen competitive positioning across all channels.

What success looks like

Clear alignment between brand strategy and commercial results, drive demand, sales uplift, and market share growth through integrated marketing initiatives, improved brand‑led sales performance and market share. Key to success will be establishing stellar connections and ways of working with cross‑functional Europe teams (particularly commercial).

Key Responsibilities

Translating brand strategy into commercial results: 35%

• Translate business objectives into brand plans with clear KPIs, timelines, and ROI targets
• Drive revenue growth by aligning brand initiatives with sales and go‑to‑market plans
• Partner closely with Sales, Product, and Trade Marketing teams to enable effective selling
• Lead product launches and portfolio initiatives to deliver incremental sales growth
• Develop and execute pricing, promotion, and channel strategies to maximize revenue and profitability
• Use data, consumer insights, and competitive analysis to identify and unlock growth opportunities
• Challenge underperforming initiatives and optimize spend to maximize commercial impact
• Actively seeks and evaluates alternative ways of providing support to drive key markets and customers

Lead marketing execution: 30%

• Lead integrated marketing campaigns that increase demand, customer acquisition, and loyalty, supporting key markets / customers
• Ensure the 360° marketing plans for key initiatives & marketing campaigns across online & offline platforms to ensure that they cut through and to build the credibility of brand and link closely to commercial execution and results.
• Monitor closely brand awareness and equity and identify opportunities and drive the roadmap to address the gaps
• Analyze market trends, customer insights, pricing, and competitor activity to identify growth opportunities
• Track KPIs including market share, revenue contribution, brand equity, and campaign effectiveness
• Measure and report on the success of marketing campaigns, including assessing ROI and KPIs
• Manage all activities within budget and monitor to drive efficiencies, collaborate closely with Brand Engagement team on delivering most effective media and engagement plans that drive commercial result
• Collaborate with cross‑functional team in best in class marketing plans / campaigns for the innovation launches.
• Collaborate with Human Insights and Shopper Marketing on identifying best insights to drive growth.
• Participate in defining and executing best commercial proposition eg. support sales in sell‑in decks, represent the brand in distributor meetings.

Qualifications

• Proven experience in brand management, commercial marketing, or product marketing
• Demonstrated ability to drive growth, demand generation, and sales performance
• Strong commercial acumen and financial understanding
• Data‑driven decision‑making and analytical skills
• Strategic planning and execution excellence
• Experience managing budgets and delivering ROI‑driven campaigns
• Strong understanding of branding principles, consumer behavior, and market trends

Preferred

• Experience in pet industry

Managerial Skills and Abilities

• Curious and challenging status‑quo mind
• Strategic thinking and analytical skills
• Strong project management and organizational abilities
• Excellent interpersonal and team‑working skills
• Proven ability to harness analytic skills while breeding high creativity and experimentation.
• Proven project management and mix of agencies’ (media, creative, packaging, social media) management.
• Ability to manage a high workload and prioritise effectively

Benefits

• Competitive compensation
• Generous 401(k) program in the US and similar programs in international
• Health benefits and programs that support both your physical and mental well‑being
• Flexible work environment, depending on your role
• Meaningful opportunities to keep learning and growing
• Half‑day Fridays, depending on your location

About Clorox

Clorox is the place that's committed to growth - for our people and our brands. Guided by our purpose and values, and with people at the center of everything we do, we believe every one of us can make a positive impact on consumers, communities, and teammates. Join our team. #CloroxIsThePlace

Your role at Clorox: At Clorox, we champion people to be well and thrive by doing the right thing, putting people at the center, and playing to win. Led by our IGNITE strategy, we build brands that make a positive difference in people's lives around the world. And we know that success requires head, heart, AND guts - all three, every day - coming together to work simpler, faster, bolder, and more inclusively. Your role at Clorox, To all recruitment agencies: Clorox (and its brand families) does not accept agency resumes. Please do not forward resumes to Clorox employees, including any members of our leadership team. Clorox is not responsible for any fees related to unsolicited resumes. Please apply directly to our job postings and do not submit your resume to any person via text message. Clorox does not conduct text‑based interviews and encourages you to be cautious of anyone posing as a Clorox recruiter via unsolicited texts during these uncertain times.