Brand Manager E45 - UK

Karo Group, Inc.; Maidenhead; Hybrid; GBP 45,000 - 60,000; Full time

Job summary

A dynamic personal-care company is seeking a Brand Manager for E45 in Maidenhead, UK. This role is pivotal in leading brand strategy and managing P&L to drive sales and profit growth. The ideal candidate will have 2-3 years of brand marketing experience, a strong grasp of digital marketing, and a collaborative spirit. Join a diverse team that values innovation and growth within a flexible, hybrid working environment.

Benefits

Competitive salary

Flexible schedule

Growth opportunities

Positive work environment

Qualifications

• 2–3 years of brand marketing experience required.
• Strong understanding of digital marketing and ecommerce.
• Ability to influence stakeholders and agencies.

Responsibilities

• Lead the execution of the local brand strategy.
• Manage the marketing mix and ensure profitability.
• Drive innovation from concept to launch.

Skills

Brand marketing experience

Strong communication skills

Digital marketing knowledge

Proficiency in Microsoft Office

Consumer-centric mindset

Education

University degree in business or marketing

Job description

Intro

Karo Healthcare, a dynamic and growing personal-care retail company, is all about making smart choices for everyday healthcare. With a wide-ranging portfolio across seven categories including medical products, we own and sell over 80 brands in about 90 countries. Our portfolio includes such brands as E45, Pevaryl, Lamisil, Nutravita, Decubal and many others. Our core belief in empowering people to make intelligent health decisions drives our growth strategy, blending organic expansion and M&A.

Join us at Karo Healthcare on our exciting journey. We’re currently looking for a Brand Manager E45 - UK for our office in Maidenhead, UK.

What’s in it for you?

• A high-impact role in one of the UK’s most iconic skincare brands
• Ownership of brand strategy and P&L, with autonomy to drive results
• Exposure to international markets and cross-functional collaboration
• Hands-on involvement across digital, media, ecommerce, and innovation
• Opportunities for personal growth in a fast-moving, entrepreneurial environment

What you’ll be doing

• Lead the execution of the local brand strategy to deliver sales and profit growth
• Take full P&L responsibility and manage the marketing mix to ensure profitability
• Act as the voice of the consumer, translating insights into actionable strategies
• Drive innovation, from concept development to launch execution and post-launch evaluation
• Lead omni-channel brand activations, ensuring impact across online and offline touchpoints
• Accelerate ecommerce performance, optimizing the digital shelf and conversion
• Manage campaign execution across paid, owned, and earned channels with a strong digital and social media focus
• Shape and execute content strategies tailored to local channels and influencer platforms
• Develop and deliver PR and influencer campaigns to boost visibility and engagement
• Build strong partnerships with agencies to ensure best-in-class communication and execution
• Optimize budget allocation and track performance KPIs to maximize ROI

• University degree in business, marketing, or equivalent
• 2–3 years of brand marketing experience, ideally within FMCG or a fast-paced consumer environment
• Strong understanding of digital marketing and ecommerce
• Commercially driven with a growth mindset and ability to operate autonomously
• Thrives in a fast-paced, agile environment with a proactive problem-solving approach
• Strong communication skills with the ability to influence stakeholders and agencies
• Proficiency in Microsoft Office; fluent in English
• A collaborative, ambitious, and consumer-centric mindset, aligned with Karo’s values: Challenge, Act, Connect, Care

• Opportunity to create, grow, and encourage
• Apart from a competitive salary pack, there are lots of growth opportunities to meet your personal ambitions
• Flexible schedule, hybrid model with the primary work place in the office, and life-work balance
• Responsibility for exciting and challenging projects that have a direct, visible impact on our customers and the industry
• Very positive work environment in a dynamic, international, and motivated team
• Start-up spirit while being a part of the large international organization with strong values

Karo Healthcare has a Diverse & Inclusive environment. We are looking for qualified candidates irrespective of gender, gender identity, sexual orientation, ethnicity, race, religion, national origin, disability or age.