Brand Manager - DIY Brands (No More Nails & Solvite)

Henkel; Hemel Hempstead; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading consumer goods company in Hemel Hempstead is looking for a Brand Manager to oversee brand strategy and execution for key DIY brands. The role requires experience in the FMCG sector, a strong P&L management background, and excellent analytical skills. You'll be responsible for developing brand plans, managing market performance, and implementing marketing campaigns that resonate with UK&I consumers. This position offers a flexible hybrid work model and various growth opportunities within the company.

Benefits

Flexible work scheme

Diverse growth opportunities

Global wellbeing programs

Gender-neutral parental leave

Performance bonus

Competitive Pension

27 days annual leave plus holidays

Celebration vouchers

Qualifications

• Experience in CPG/FMCG sector.
• Ability to translate data into actionable insights.
• Experience managing P&L.

Responsibilities

• Manage full brand P&L and ensure delivery of revenue targets.
• Develop and implement annual brand plans.
• Monitor market share and sales performance.

Skills

Analytical skills

Project management

Strategic thinking

Commercial acumen

Consumer-driven marketing

Job description

About this Position

As Brand Manager for Henkel’s leading DIY brands, you will own the end-to-end brand strategy and execution for No More Nails and Solvite within the UK & Ireland market. This is a pivotal role focused on driving profitable growth, strengthening market position, and delivering consumer‑centric innovation. The ideal candidate will have experience in FMCG/CPG company and strong understanding of the UK&I consumer & retail landscape.

What you´ll do

• Manage full brand P&L, ensuring delivery of revenue and profitability targets.
• Partner with supply chain and finance to identify cost‑saving opportunities without compromising quality or brand equity.
• Develop and implement annual brand plans aligned with global strategy and local market needs.
• Pricing strategy, portfolio architecture
• Leverage research and data to understand consumer behaviour, identify trends, and inform decision‑making.
• Monitor and analyse market share, sales performance, and competitive landscape to drive actionable insights.
• Work closely with Sales and Category Management teams to ensure flawless execution in retail channels.
• Partner with Global Marketing to adapt and localize global initiatives for the UK&I market.
• Lead development of new product concepts and impactful marketing campaigns to strengthen brand equity.

What makes you a good fit

• Experience in CPG/FMCG sector.
• Excellent analytical skills with the ability to translate data into actionable insights.
• Ability to balance strategic thinking with operational delivery.
• Excellent project management and stakeholder engagement skills.
• Commercial acumen and experience managing P&L.
• Creative thinker with a passion for consumer‑driven marketing.

Some perks of joining Henkel

• Flexible work scheme with flexible hours, hybrid work model
• Diverse national and international growth opportunities
• Global wellbeing standards with health and preventive care programs
• Gender‑neutral parental leave for a minimum of 8 weeks
• Performance bonus / incentives
• Competitive Pension & Life Assurance - Company contributes up to 10% of basic salary
• Annual Leave: 27 days plus 8 Bank Holidays
• Celebration vouchers

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.