Brand Manager – Away from Home (AFH) EMENA

Costa Coffee; England; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading coffee brand in the UK is seeking a Brand Manager for their Away From Home segment in EMENA. The successful candidate will translate global strategies into regional marketing plans and ensure high-quality activation across diverse markets. Ideal applicants will have significant experience in FMCG brand management, strong communication skills, and a passion for brand excellence. This position offers a hybrid work environment and various employee perks.

Benefits

Share Investment Plan

Annual discretionary bonus scheme

Smart pension matching contributions

Financial Support Fund

50% discount in Costa-owned stores

Private medical cover

Qualifications

• Deep experience in FMCG brand management and shopper behaviour.
• Confident communicator and influencer.
• Visionary with strong analytical skills.
• Experienced in the Away-From-Home segment.

Responsibilities

• Translating global brand strategy into actionable regional marketing plans.
• Leading the adaptation and rollout of toolkits across EMENA markets.
• Partnering with bottler marketing teams for consistent activation.
• Managing a central AFH marketing budget.
• Driving continuous improvement through insights and best practice.

Skills

FMCG brand management

Strategic marketing

Shopper behaviour

Communication and influencing skills

Analytical skills

Team collaboration

Job description

At Costa Coffee, we’re on a mission to reimagine coffee experiences across the globe. From bustling cities to local communities, we’re creating meaningful coffee moments, powered by innovation and driven by purpose.

As a proud part of the Coca-Cola system and working hand in hand with our pioneering partners, we’re in over 50 countries and counting. Whether it's served in-store, from a machine, at home, or on the go, every cup is thoughtfully crafted by our passionate teams who put heart into every moment.

Our teams truly make a difference. Whether it's pioneering new tech for the perfect pour, launching award winning campaigns, developing exciting new menu items, or supporting our people to grow – together, we stir up success.

As a Brand Manager – AFH, EMENA, you’ll lead the regional marketing strategy and execution for Costa Coffee’s Away From Home segment across EMENA. You’ll be responsible for shaping the brand direction by translating global strategy into clear regional priorities, adapting toolkits and campaigns to suit diverse customer types and operational realities, and ensuring their effective rollout across markets.

Acting as the central point of contact for day to day AFH marketing engagement in mid-size markets, you’ll collaborate closely with bottler marketing teams, agencies, and internal stakeholders to drive consistent, high impact activation and continuous improvement across the region.

What you’ll do

Being a Brand Manager – AFH, EMENA is about so much more than bringing our coffee to the world. It’s your chance to stir up real success – which means you’ll be:

• Translating global brand strategy into actionable regional marketing plans tailored to AFH customer segments.
• Leading the adaptation and rollout of toolkits and campaigns across diverse EMENA markets.
• Partnering with bottler marketing teams to ensure consistent and high-quality activation.
• Managing a central AFH marketing budget and influencing broader system investment.
• Driving continuous improvement through insights, stakeholder engagement, and best practice sharing.

Who you are

It’s your unique ingredients we’re interested in:

• A strategic marketer with deep experience in FMCG brand management and shopper behaviour.
• A confident communicator and influencer, skilled at building alignment across functions and geographies.
• A visionary with strong analytical skills and a pragmatic approach to delivering results.
• Experienced in the Away-From-Home segment and working with bottlers/distributors.
• A collaborative team player with a passion for brand excellence and innovation.

So, why Costa?

We didn’t become a global coffee brand by sitting back. When you work here, you join a community that values passion, progression, and integrity—with some brilliant perks to sweeten the deal. We work in a hybrid environment, giving us the flexibility to balance life while still spending meaningful time together and building strong connections:

• Own a piece of Costa’s success by becoming a share owner in Coca-Cola with our Share Investment Plan (SIP).
• Annual discretionary bonus scheme, based on business results and individual contribution.
• A smart pension that saves you money on tax and national insurance, and matches your contributions up to 10%.
• The Costa Financial Support Fund, supporting team members who find themselves in unexpected financial pressure.
• 50% discount in all Costa-owned stores, and 25% off in other participating stores.
• Private medical cover thanks to our Private Healthcare scheme.

And that’s not all. Explore even more of our perks here: https://bit.ly/costaperks

We believe in living life with heart – and that starts with our people.

By showing up as our authentic selves, we create a culture where everyone belongs. We celebrate diversity in all its forms and are committed to building an equitable and inclusive environment, one that embraces the unique blend of experiences, identities, and perspectives each person brings.