Brand Manager - Architecture & Activation

Pernod Ricard USA; Greater London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading global spirits company is seeking a Brand Manager for Architecture & Activation in Chiswick, London. This is a fixed-term contract until July 2026. The role involves driving strategic brand initiatives and managing packaging projects for premium products. Candidates should have experience in brand management and strong project management skills. This position allows for a hybrid working approach, blending office and home work.

Benefits

Private medical insurance

28 days annual holiday

Employee assistance programme

Discounts on brands

Qualifications

• Experience in brand management, marketing execution, or product development within a consumer goods environment.
• Strong project management and communication skills.
• A passion for brand storytelling and delivering high-quality brand experiences.

Responsibilities

• Drive the strategic development of brand architecture and activation initiatives.
• Support artwork finalization and manage timelines for packaging.
• Lead development of global brand toolkit for new product launches.

Skills

Brand management

Project management

Communication skills

Consumer engagement

Job description

Brand Manager - Architecture & Activation - FTC until July 2026

Your Manager: Head of Architecture & Innovation

Team: Architecture & Innovation

Location: Chiswick, London
We operate a hybrid working approach, which allows you to manage your time between home and office.

Be part of something big

We are Pernod Ricard, a leading company in the global spirits industry with over 19,000 employees globally. We own 16 of the world’s top 100 Spirits Brands and hold one of the most prestigious and comprehensive brand portfolios in the industry with 240 premium brands available in over 160 countries, including: Absolut vodka, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater, Malfy and Monkey 47 gins, Malibu liqueur, Mumm and Perrier-Jouët champagnes.

Here in the UK

In the UK, Pernod Ricard is made up of 4 businesses:

• Pernod Ricard UK, which markets, sells and distributes our products in the UK market
• Chivas Brothers, the largest brand company in the Group, responsible for the production and management of our award-winning Scotch whisky portfolio
• Pernod Ricard Global Travel Retail, the global and EMEA home of the group’s duty free, air travel and cruises business.
• The Absolut Group, the brand owner of our global white spirits portfolio, whose Gin brand unit and Business Acceleration team sit in London.

We are an organisation of 2,000 employees in the UK, headquartered in London, in a brand-new office designed with sustainability, ‘conviviality’ and collaboration in mind. We also have offices in Scotland and various distilleries and production sites across the UK from Plymouth to London to Speyside.

Your new team

This position sits in our Chivas Brothers business. At Chivas Brothers, our 1,600-strong team across 27 sites is committed to upholding the heritage of Scotch and ensuring its sustainable future, as well as opening it up to new audiences across the globe.

Your unique contribution

Note, this is a Fixed Term Contract until the end of July.

The Brand Manager, Architecture & Activation will drive the strategic development and execution of brand architecture and activation initiatives to enhance brand equity and market presence.

Lead Packaging Restage for Royal Salute – Core & High-End Collection (HEC)

Core Range

• Support the artwork finalization, proofing and roll-our for key Core Range Permanent SKUs as part of the new S&R giftbox and new Royal Menagerie deployment (target dispatch from Q2 FY27)
• Coordinate the development of the new Royal Salute Core Packaging Guidelines based on the new giftbox artwork
• Manage timelines, budgets, and stakeholder communication to deliver projects on time and within scope

HEC

• Support the artwork development, proofing and roll-out for key High End Collection (HEC) SKUs as part of the new S&R giftbox (target dispatch from Q1 FY28)
• Coordinate the development of the new Royal Salute HEC packaging guidelines based on the new giftbox artwork
• Manage timelines, budgets, and stakeholder communication to deliver projects on time and within scope

Develop Global Assets to Support the High-End Collection Restage

• Lead the development and delivery of the refreshed global brand toolkit for the HEC, including primary/secondary assets, hygiene content, activation materials, PR/digital assets, L3F frameworks, and more.
• Partner with creative agencies, internal teams, and procurement to brief, review, and deliver high-quality, brand-enhancing assets.
• Manage production of digital and physical assets, ensuring timely delivery, cost-effectiveness, market relevance, and compliance with A&P ratio guidelines.
• Safeguard brand consistency across all touchpoints, ensuring all materials embody Royal Salute’s renewed brand world.

Drive NPD & Global Toolkit Development

New Polo Edition – Global Toolkit Development & Launch

• Create and deliver the full global brand toolkit for the new Polo Edition (primary/secondary assets, hygiene content, activation, PR/digital, L3F, etc.).
• Partner with agencies and internal stakeholders to brief, shape, and develop a new Polo thematic campaign, producing compelling assets that drive engagement and strengthen brand equity.
• Oversee production of all assets, ensuring quality, efficiency, alignment with market needs, and adherence to A&P ratio guidelines.
• Guarantee full consistency with Royal Salute’s brand world across all channels and markets.

Royal Salute Single Cask Programme

• Support artwork development, proofing, and rollout for the Single Cask Programme.
• Manage timelines, budgets, and stakeholder communication to ensure seamless project execution.
• Collaborate closely with internal teams, markets, and external partners to deliver a premium, coherent, and timely programme.

Who you’ll be working with

Internally, you’ll work with Marketing Manager, Shopper Marketing, Consumer Insights, Commercial teams, and cross-functional colleagues in NPD and packaging.

Externally, your contacts will include creative agencies, production partners, and brand ambassadors involved in campaign delivery and brand education.

Your blend of talent

This position could be right for you if you have:

• Experience in brand management, marketing execution, or product development within a consumer goods or lifestyle brand environment.
• Strong project management and communication skills, with the ability to work cross-functionally and manage multiple priorities.
• A passion for brand storytelling, consumer engagement, and delivering high-quality brand experiences.

Our mix of benefits

For your health, we offer private medical insurance, income protection and a comprehensive Employee Assistance Programme.

Our lifestyle benefits include 28 days’ annual holiday, your employee pension, share incentive plan, season ticket loans, payroll giving and more!

You can access lots of gifts & discounts, including an allowance each year to spend on our brands in our staff shop and employee discounts from a range of high street retailers.

We have regular events in our very own office bar, employee-run networks, a culture of flexibility and trust and a variety of tools and resources to help you focus on your wellbeing and mental fitness.

Conviviality: the Pernod Ricard Way

We have our own way of doing things. We call it conviviality! It’s our way of being, and something unique you feel and experience when working for Pernod Ricard.

We’re committed to conviviality, and with this, you’ll be Proud to Belong to our Pernod Ricard family. You’ll be Empowered to Perform, supported to succeed, and acknowledged for the value you bring.

We combine all this with our Commitment to Care: we are unlocking the magic of human connection to transform our industry and make a positive impact on the world through our strong focus on sustainability and responsibility.

We’re committed to diversity and inclusion

People are at the heart of everything we do at Pernod Ricard and are the foundation of our collective spirit as ‘Créateurs de Convivialité’.

We promote diversity and inclusion throughout our business and supply chain. In our teams, we proactively foster a diverse work force and an inclusive culture – an environment where we can truly be ourselves.

We will assess your application for this role based on your skills, experiences and achievements, not your gender, age, ethnic or educational background or any other such factors. Please feel free to leave these off your CV and application form if you so wish.

Similarly, if you would like to discuss opportunities for flexible working or require accommodations or support to complete our application process, please let us know.

Responsible drinking

As ‘Créateurs de convivialité’, we want to turn social interactions into genuine and friendly experiences of sharing and wellbeing.

In our culture, we want to create diverse teams in which our differences contribute to our success. Therefore, all are welcome at Pernod Ricard, regardless of your religious beliefs or personal choices on the consumption of alcohol.

In our business, we work together with industry members, civil society, governments, local authorities and UN bodies to promote responsible drinking.