Brand Manager (6 months FTC)

PepsiCo Deutschland GmbH; Reading; On-site; GBP 50,000 - 75,000; Full time

Job summary

A leading global snacks company is seeking a Brand Manager to oversee the activation and leadership of a £multi-million brand. The role involves campaign management, cross-functional collaboration, and performance analysis. Ideal candidates should have at least 5 years of marketing experience with a proven track record in developing successful marketing campaigns. Join a dynamic team with significant growth ambitions.

Benefits

Competitive salary

Bonus

Car allowance

Flexible working

Discounted gym memberships

Enhanced parental leave

Electric car schemes

Qualifications

• 5 years of experience in marketing.
• Strong potential in developing and delivering best in class marketing campaigns.
• Confident with data and financials to make actionable brand recommendations.

Responsibilities

• Lead communications development including digital, social and PR.
• Manage campaigns through internal stakeholders.
• Lead project performance analysis and evaluate campaigns.

Skills

Creative excellence

Insight & Analytical skills

Excellent cross-functional collaboration

Strong understanding of PEP business

Job description

Overview

Ever dreamed of working for the #1 Crisp Brand in the UK? Are you a Marketeer with hunger for building brands? Join the Walkers Crisps UK Marketing Team and make your mark on one of the UK’s most loved brands! We’ve got an exciting opportunity for a Brand Manager on Walkers Core; working on the end to end activation and leadership of a £multi-million brand, reporting into the Senior Marketing Manager. As Brand Manager, you will be involved in everything from ideation, 360 agency briefing, comms development, media planning, NPD development and in market execution. This is a hugely exciting time to join the team, with a transformational year ahead and huge growth ambitions. At PepsiCo UK, we’re proud to make some of the nation’s favourite snacks and drinks—like Walkers, Quaker, Doritos, Pipers, and Monster Munch. With sites across the UK, including our Quaker mill in Cupar and Doritos factory in Coventry, we’re also home to one of the world’s largest crisp factories in Leicester. At the end of 2025 we will move our UK office to a vibrant new Reading town centre location, just minutes from Reading train station.

Responsibilities

• Lead communications development including digital, social and PR.
• Brief and lead packaging design development.
• Manage campaigns through internal stakeholders to ensure timely approvals.
• NPD development
• Lead project teams to develop and build out NPD and renovation pipeline e.g. new flavours.
• Work closely with key internal cross-functional partners from idea to in market.
• Execution
• Partner with shopper marketing team to ensure effective spend of A&M budget.
• Develop and lead campaign “key visual” and guidelines to ensure consistent communications from TV to in-store.
• Performance and Tracking
• Lead project performance analysis, analysing sales data, competitor activity and consumer and market results.
• Lead campaign evaluation and learning implications.
• Manage total project A&M budget and regularly report and under/ over spends.

Qualifications

• We acknowledge that everyone brings different strengths to each role so don’t be discouraged if these aren’t all listed below:
• 5 years of experience
• Creative excellence – strong potential in developing and delivering best in class marketing campaigns.
• Creative curiosity – a love for creative campaigns and expertise in social platforms.
• Insight & Analytical skills – to be confident with data and financials and can translate those into actionable brand recommendations.
• Excellent cross-functional collaboration.
• Strong understanding of PEP business & ecosystems.
• Excellence in execution

Why Join Us?

We offer a competitive salary, bonus, car allowance, flexible working, and a wide range of benefits—from critical illness cover and discounted gym memberships to enhanced parental leave and electric car schemes. Our commitment to wellbeing and career growth makes us a Top Employer for 14 years running.

A Space to be You

We celebrate individuality and are committed to building an inclusive workplace. Our Employee Resource Groups help embed inclusion into our culture, ensuring everyone feels valued and heard.

Equal Opportunities

We’re an equal opportunity employer, committed to the Equality Act 2010. We welcome applicants from all backgrounds and will provide any necessary adjustments to support you through the recruitment process.

About PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $92 billion in net revenue in 2024, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales. Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the centre of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook and LinkedIn @PepsiCo.