Brand Manager

Valeo Foods UK; York and North Yorkshire; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading food manufacturer is seeking a Brand Manager to develop and execute marketing strategies for their brands. This hybrid position allows for two days on-site in York and involves creating campaigns, monitoring trends, and leading marketing initiatives. The ideal candidate will have strong experience in marketing, leadership, and collaboration.

Benefits

Hybrid working

Excellent career opportunities

Matched pension scheme up to 10%

Death in service

Cycle to work scheme

Retailer discount platform

Staff discount

Qualifications

• Strong experience with the full marketing mix, including insight generation and problem-solving.
• Ability to interact successfully with board-level stakeholders.
• Experience in NPD and go-to-market strategies.

Responsibilities

• Develop and execute comprehensive brand plans to drive growth.
• Lead marketing campaigns across multiple channels.
• Monitor market trends and competitor activities.

Skills

Leadership

Analytical thinking

Collaboration skills

Presentation skills

Adaptability

Change management

Marketing mix experience

Job description

At Valeo Foods UK, we're the creative force behind an array of beloved brands spanning indulgence, innovation, and tradition. From the iconic crunch of Kettle Crisps to the pure sweetness of Rowse Honey, and the rich heritage of Matthew Walker puddings, our portfolio reflects our commitment to quality and diversity.

But that's not all our family of brands extends further, encompassing an exciting array of products and experiences. Whether it's the Wild West flavours of New World Foods, the nostalgic joy of Barratt sweets, or the timeless appeal of Metcalfe Popcorn, each brand carries its own unique story, flavour, and charm. Join us on a journey where passion meets flavour, crafting experiences that bring people together and delight taste buds.

Job Description

Brand Manager – Confectionery

York / Hybrid with 2 days per week on site in Acomb

As a Brand Manager at Valeo Foods, you will be at the heart of developing and executing marketing strategies for one of our leading food brands. Youll have the opportunity to shape and drive brand vision, ensure growth in key markets, and work alongside a passionate team to create campaigns that truly resonate with consumers.

• Develop and execute comprehensive brand plans that drive growth, strengthen brand equity, and elevate consumer loyalty.
• Lead the development and implementation of innovative, high-impact marketing campaigns across multiple channels.
• Monitor market trends, consumer behavior, and competitor activities to identify opportunities and threats.
• Work closely with product development, sales, and digital teams to ensure brand consistency and success in the marketplace.
• Manage brand budgets and track performance to ensure ROI on all brand-related activities.

Qualifications

• Good leadership to shape, align and plan
• Very strong analytical thinking
• Strong capacity to create and embrace change
• Strong collaboration skills incl. the capacity to tell people what they need to hear
• Very strong Personal Best mindset: to seek to be better tomorrow than we are today
• Good stewardship of initiatives from the brand plans
• Good adaptability to operate at all levels of the organisation
• Very strong presentation skills written and verbal
• Very strong ability to work in a fast-paced, dynamic environment
• Strong experience of the full marketing mix from insight generation, problem-solving, target-setting, delivering and measuring
• Strong experience in interacting successfully with board-level stakeholders and in collaborating widely with sales
• Strong track record of creating change that shaped the thinking and deliver business results
• Strong experience in NPD, Go-to-market, internal and external engagement around brand plans

What We Offer You In Return

• Hybrid working, with 2 days at York Site
• Excellent Career Opportunities
• Matched pension scheme up to 10%
• Death in service
• Cycle to work scheme
• Retailer discount platform
• Staff discount
• And plenty more