Brand Manager

Kentucky Fried Chicken (KFC); Woking; On-site; GBP 50,000 - 70,000; Full time

Benefits offered by this job

Hybrid working

Pension up to 11%

Fri-Yay finishes 1pm

25 days holiday + bank holidays

Live Well Days

Job summary

KFC UK&I is seeking a talented Brand Manager to join our Marketing team. You will own the ROI marketing calendar, lead campaigns from planning through to delivery, and drive growth across retail, media, digital, social and PR while strengthening brand relevance.

This is a hybrid UK-based role with base in Woking, offering collaboration with cross-functional teams and opportunities to shape campaigns that connect with Irish and UK communities.

Qualifications

• Experience in managing ROI-focused marketing campaigns across retail, digital and PR channels.
• Ability to translate brand and retail strategies into measurable campaigns.
• Strong stakeholder management and agency brief-writing skills.

Responsibilities

• Own the ROI marketing calendar end-to-end and ensure timely delivery.
• Develop integrated plans across retail, media, digital, social and PR to drive growth.
• Lead agency partners with clear briefs, timelines and feedback for high-quality outputs.
• Strengthen brand relevance while driving sales growth and consumer engagement.
• Collaborate across Marketing, Operations and Franchise partners to land activity.

Skills

ROI marketing

Brand marketing

Creative judgement

Commercial acumen

Agency management

Project management

Stakeholder collaboration

Communication

Job description

Welcome to KFC. Home of the real ones.

We sell the world’s best chicken. Seriously. And we’ve done it since 1939, when the idea of crispy, original recipe chicken took Kentucky by storm. Now, we’re proud to serve 1000+ communities across the UK and Ireland, bringing the grit, pride and iconic reputation that we started with, all those years ago.

Across the Restaurant Support Centre (RSC), we come to work to be ourselves, and to make something of ourselves. We want to see our potential go that little bit further, as part of one of the world’s most iconic brands.

What’s the gig? Well, you support our restaurants — and we’ll support you every step of the way. Simple. Our doors are open — and they can take you anywhere.

All we ask is that you be you. Because that makes us, us. Sound good? Great. Let’s find out about that job.

THE TEAM

Our Marketing team is a 50-strong crew of bold thinkers, culture shapers and creative doers - from Brand and Digital to Strategy, Food Quality and Innovation. We’re here to keep KFC at the heart of culture across the UK & Ireland, blending our iconic roots with fresh, fearless ideas that connect with real people. We don’t just make ads - we build love, drive growth, and stay one step ahead of what’s next.

ABOUT THE ROLE

KFC UK&I is looking for a talented and ambitious Brand Manager to join our Marketing team. We’re looking for someone who not only LOVES chicken, but has a real passion for marketing, culture and the KFC brand.

This role will lead the ROI business and help drive the next chapter of growth for KFC in Ireland. Owning the delivery of the ROI marketing calendar, from retail planning through to creative and media agency management, the Brand Manager will ensure campaigns land brilliantly, on time and in full.

They will play a key role in driving sales growth through impactful campaigns across the full marketing mix, while strengthening KFC’s brand relevance. We’re looking for someone who can connect commercial delivery with cultural impact — creating campaigns, social moments, PR buzz and restaurant experiences that keep KFC front of mind.

This is a unique opportunity to join a talented and award-winning Marketing team at one of the UKI’s largest and best-loved brands. We’re looking for an original: an innovative, dynamic and enthusiastic marketer with their finger firmly on the pulse. Someone who gets the fun, fresh and bold KFC brand personality — and brings it to life in everything they do.

There are buckets of opportunity to grow as part of an ambitious brand, and we’d love to hear from someone excited to build their career with KFC and Yum!

WHAT WILL YOU SPEND YOUR TIME DOING

• Lead the ROI Marketing Calendar: Own the end-to-end planning and delivery of the ROI retail calendar, ensuring campaigns are commercially sharp, relevant and delivered on time and in full.
• Drive Sales Growth Through the Full Marketing Mix: Develop and execute integrated marketing plans across retail, media, digital, social, PR and restaurant channels to drive awareness, footfall, frequency and sales growth.
  Manage Creative and Media Agency: Lead day-to-day management of creative, media, social and PR agency partners, setting clear briefs, timelines and feedback to deliver brilliant work, efficiently and effectively.
  Build the KFC Brand in Ireland: Create culturally relevant campaigns and moments that keep KFC front of mind in Irish communities, grow share of voice and strengthen brand relevance.
  Maximise the Restaurant Experience: Work closely with Operations, Franchise and Restaurant teams to ensure campaigns land brilliantly in restaurant, with clear toolkits, strong execution and a guest experience that brings the brand to life.
  Local Restaurant Marketing: Support targeted local marketing plans for new openings, competitor challenges and priority trading opportunities, tailoring activity to community needs and commercial objectives.
  Champion Performance and Continuous Improvement: Track campaign performance, share learnings and bring a challenger mindset to improve planning, execution and ROI across future activity.

WHAT WE LOVE FROM YOU:

EXPERIENCE

• Experience within a high street restaurant, retail, FMCG, franchise or multi-site consumer business would be highly beneficial. You will ideally have a minimum of 3 years' experience in brand marketing, retail marketing or a closely related field. A proven ability to turn retail & brand strategies into commercially effective campaigns.

• You will bring a strong mix of creative judgement and commercial acumen, with the ability to connect sales growth, brand building and cultural relevance.
  You will be confident managing creative, media, social and/or PR agencies, from writing clear briefs through to reviewing work, managing timelines and delivering high-quality execution.
  You will be highly organised, proactive and delivery-focused, with the ability to manage multiple campaigns, stakeholders and deadlines in a fast-paced, reactive environment.
  You will be comfortable working autonomously, taking accountability for the ROI marketing plan and confidently moving projects forward without needing to be micro-managed.
  You will be a strong collaborator, able to build relationships across Marketing, Operations, Franchise partners, Restaurant teams and external agencies to land activity brilliantly.

SKILLS:

• Excellent written and verbal communication, presentation, and interpersonal skills with the ability to effectively communicate complex information to various audiences.
• Ability to effectively influence and negotiate with stakeholders at all levels.
• Proven ability to manage multiple projects simultaneously, prioritise tasks, and meet deadlines.
• Strong teamwork and collaboration skills with the ability to work effectively across departments and functions.
• Ability to adapt to changing priorities and navigate ambiguity in a dynamic environment.
• A proactive and results-oriented approach with a strong drive to achieve goals.

ABOUT YOU

• A genuine team player
• A self-starter with curiosity, energy and adaptability
• Hungry to learn and thrive in a small, mighty team
• A practical problem-solver with strong commercial instincts
• Obsessed with high standards, momentum and getting things done
• And of course… a true KFC believer

WHAT’S IN IT FOR YOU:

We offer benefits that make your life that little bit easier, because we know the juggle is real.

From flexible, hybrid working to Fri-Yay early finishes and Live Well Days, we’ve created a package that supports the real you, in and out of work.

You’ll get:

• This role is based in the UK - Hybrid working from our Woking RSC (just 24 mins from London). Marketing come into the office on Tuesdays and Wednesdays every week.
• Up to 11% company pension contributions
• Fri-Yay finishes at 1pm every Friday
• 25 days’ holiday (plus bank hols) a
• 5 Live Well Days a year, just for you
• Bonus scheme linked to company & personal performance
• Private healthcare, Digital GP access & mental health coaching
• Enhanced parental leave and flexible return options
• Study support, income protection, life cover & more
• And yes—25% off the chicken

Because real ones deserve real rewards.

KFC FOR EVERYONE:

Whoever you are and wherever you’re from, KFC is a place where you can bring the real you to work.

Our promise is this: every person who applies to a role at KFC, regardless of age, background, ethnicity, gender, ability, religion or sexual orientation, will have an equal opportunity to work here. We don’t just welcome, we encourage applications from underrepresented groups from all industries.

If you’d like any additional support with your application, have a disability or condition that may affect your performance during the recruitment process, or have any other requirements — just let us know. We’ll be there to help you be the real you.