Brand Manager

The Advocate Group; Welwyn Garden City; On-site; GBP 45,000 - 60,000; Full time

Job summary

A leading recruitment agency is seeking a Brand Manager to drive growth for a beverage portfolio in a well-established global FMCG business. The candidate will manage brand plans, NPD projects, and performance reporting, and should have FMCG brand management experience, with a strong commercial mindset. Location: Welwyn Garden City, England. Apply now for this exciting opportunity!

Qualifications

• Experience in FMCG brand management, ideally in food/beverage.
• Ability to measure ROI and influence strategic decisions.
• Experience with wholesale, convenience, or independent retail channels is desirable.

Responsibilities

• Build and execute annual brand plans and campaign activity.
• Manage NPD projects with the Global Category Manager.
• Own performance reporting and provide growth recommendations.
• Monitor market trends and competitor activity.

Skills

FMCG brand management

Data analysis

NPD project management

Commercial mindset

Job description

Ready to shape the future of a leading food and beverage brand?

We are delighted to be partnered with a well-established global FMCG business with a strong focus on multicultural and world‑food brands. Renowned for its authentic and innovative products, this business constantly pushes the boundaries with new flavours, NPD, and consumer‑focused initiatives.

They are now looking for a Brand Manager to help lead the next phase of growth for their beverage portfolio.

The Role

• Build and execute annual brand plans, long‑term strategy, and campaign activity.
• Manage NPD projects within the beverage portfolio in collaboration with the Global Category Manager and NPD specialist.
• Work closely with external agencies across brand, PR, design, digital, and social to deliver best‑in‑class campaigns.
• Own monthly and quarterly performance reporting, providing insight‑led recommendations to improve ROI and accelerate growth.
• Monitor market trends, consumer behaviour, competitor activity, and distribution performance to identify opportunities.
• Manage the full beverage marketing budget and ensure activities align with brand strategy and commercial targets.
• Collaborate cross‑functionally with Sales, Supply Chain, Finance, NPD, and Global Category teams to bring projects to life.

About You

• Experience in FMCG brand management, ideally in food/beverage.
• Strong commercial mindset with proven ability to analyse data, measure ROI, and influence strategic decisions.
• Experience working with wholesale, convenience, and/or independent retail channels is highly desirable.
• Confident managing NPD projects and cross‑functional stakeholders.

If the role and responsibilities sound like a good fit for you, then I'd love to speak to you!

Find out more about our available opportunities or how we can help you further your career – contact us today.

Please get in touch with Emma or click “Apply Now” to be considered for this vacancy.

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The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors.

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.