Brand Manager

THG; Uxbridge; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A leading UK biscuit manufacturer is seeking an Assistant Brand Manager for a full-time hybrid position in Uxbridge. The role involves supporting the brand team with budget planning, conducting market analyses, managing artwork approvals, and implementing advertising strategies. The ideal candidate should have marketing experience along with strong analytical and interpersonal skills. This position offers an opportunity to work in an innovative and diverse environment while contributing to well-known brands.

Qualifications

• Experience in brand marketing is essential.
• Strong analytical and problem-solving skills are needed.
• Proficiency in managing projects and prioritising tasks.

Responsibilities

• Assist with budget planning and sales forecasts.
• Conduct competitive analysis and store checks.
• Manage artwork approvals and compliance processes.
• Evaluate promotional efficiency through data analysis.
• Monitor and update sales plans based on dynamics.

Skills

Marketing experience

Interpersonal skills

Project management

Analytical ability

Leadership skills

Job description

Overview

Full‑time, hybrid role based in the FBC UK headquarters. The office is currently located in St Albans but will relocate to the City of London in Q1 2026. The Assistant Brand Manager reports to the Senior Brand Manager and supports the brand team through operative tasks such as report preparation, ad‑hoc projects, and leading key activities including communication, media, and product launches.

Responsibilities

• Assist senior colleagues with data for budget planning, volume and sales forecasts, and cost management for advertising, promotion, research and market analysis.
• Conduct consumer and shopper insight activities such as competitive analysis and store checks.
• Support portfolio execution by performing market analysis to define brand positioning and aiding tactical launches and relaunches.
• Brief design and repro agencies, manage artwork approvals and ensure compliance with internal gate processes.
• Raise purchase orders, track spend and manage the budget for the brand.
• Lead and support the implementation of advertising strategies, assess communication impact and assist with conventional and digital media planning.
• Contribute to material development and execution for promotions, collaborate with Trade Marketing on POS activities, and liaise with Legal for contract setup.
• Evaluate promotional efficiency and competitor activity through data analysis and presentations.
• Monitor sales and consumer KPIs, update sales plans in response to business dynamics, and support research projects such as packaging and flavour performance tests.
• Analyze data and results to propose actionable insights and next steps.

Qualifications

• Marketing experience essential, with a background in brand marketing.
• Strong interpersonal skills and the ability to collaborate across functions.
• Proficiency in project management and prioritisation.
• Excellent analytical ability and strong problem‑solving skills.
• Leadership and teamwork skills, with the capability to create and embrace change.

Diversity Statement

FBC UK is committed to building a diverse and inclusive culture in which all employees feel welcomed, appreciated and have equal opportunities. We believe that the diversity of our talent is the foundation of a vibrant, innovative and rewarding workplace.

About the Company

FBC UK is a leading UK biscuit manufacturer, combining the heritage of Burton’s Biscuits and Fox’s Biscuits. Our portfolio includes iconic brands such as Maryland, Fox’s, Jammie Dodger and Rocky. With eight bakeries across the UK and headquarters in St Albans, we employ around 4,000 colleagues and are known for our entrepreneurial spirit and commitment to quality and innovation.