Brand Manager

Reckitt Benckiser Group plc.; Slough; On-site; GBP 80,000 - 100,000; Full time

Job summary

A global hygiene and health company is seeking a Brand Manager to drive growth and execute marketing strategies. Responsibilities include achieving financial targets, managing brand development, and creating innovative campaigns. Candidates should possess strong leadership, analytical abilities, and communication skills, along with a Bachelor’s degree. The role offers a dynamic environment to shape market-leading brands.

Benefits

Parental benefits

Employee Assistance Program

Life insurance

Global share plans

Short-term incentives

Qualifications

• Proven leadership skills and experience.
• Excellent analytical skills.
• Very strong verbal/written communication skills.
• Fluency in English.

Responsibilities

• Achieve financial and market share targets for brands.
• Manage marketing for brands with activation excellence.
• Develop and execute successful commercial plans.
• Manage initiative development and activation.
• Propose business development initiatives for brands.
• Support Trade marketing in store-format activation.
• Assist Sales in creating customer presentations.
• Develop brand strategy and product innovation.
• Create 360 campaigns across digital channels.

Skills

Data Analysis

Ecommerce

Adaptability and Innovation

Social Media

Ecommerce data

Digital Marketing Expertise

E-commerce Platforms

FMCG/Consumer Health Experience

Brand Management

Project Management

Analysing sales

Customer Relationship Management (CRM)

Education

Bachelor's degree

MBA

Job description

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege. Marketing You will support the team at the front line of strategic execution and at the centre of product delivery within a FTSE10 Company. And our dynamic, ownership-driven culture will bring the very best out of you, every day. As a Brand Manager you are focused on driving growth in your market by leading the execution of the brand marketing for a brand in line with country commercial strategy as set by the Area. Seeking a visionary Brand Manager to elevate our leading brands to new heights in dynamic markets worldwide. Immerse yourself in customer insights and market trends, shaping the future of our products with your innovative ideas. As a key player in our marketing team, you'll have the opportunity to implement strategies that resonate on a global stage, bringing our brands to life both online and in stores. Your strategic input will craft ambitious plans, fostering sustainable growth and success for the long haul.

Key Responsibilities

• Responsible for the achievement of financial and market share targets for a brand or group of brands in the market.
• Responsible for marketing for a brand or group of brands in the market with responsibility for activation excellence of Area Powerbrand plans.
• Works across functions including Area, PO1 team, supply, sales and finance to develop and execute successful commercial plans in order to deliver financial and share plans and targets.
• Manages initiative development and activation of any local brands in the portfolio including development of new products, consumer and shopper communications.
• Generates and proposes business development initiatives (BDIs) for the brand(s) based on consumer, shopper and market understanding.
• Supports the Trade marketing team as required in the implementation of the store-format activation plans or optimizing product assortment and promotional strategy.
• Supports the Sales team in creating customer presentations and meeting customer requirements.
• Developed brand strategy, product and communication innovation.
• Developed 360 campaigns: including both traditional TV as well digital such as programmatic, social, OLV, etc with understanding of best in class creative practices across digital channels.

Qualifications and Skills

• Proven leadership skills and experience.
• Excellent analytical skills.
• Very strong verbal/written communication skills.
• Bachelor's degree, an MBA a plus but not required.
• Fluency in English.

The skills for success Data Analysis, Ecommerce, Adaptability and Innovation, Social Media, Ecommerce data, Digital Marketing Expertise, E-commerce Platforms, FMCG/Consumer Health Experience, Brand Management, Project Management, Analysing sales, Customer Relationship Management (CRM).

Benefits

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.