Brand Manager

Colgate-Palmolive Company; Old Woking; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading consumer products company in the UK seeks a Professional Brand Manager to drive market growth of dental products across Northern Europe. The ideal candidate will leverage their background in marketing and commercial acumen to lead initiatives that foster brand advocacy and develop strategic partnerships. This role offers a unique opportunity to influence key performance metrics and collaborate closely with internal and external stakeholders.

Qualifications

• Experience in dental, healthcare, pharmaceutical marketing, or consumer health is a plus.
• Solid foundation in basic (oral) health or life sciences is essential.
• Track record of using data and insights to make informed decisions.

Responsibilities

• Drive market share growth and net sales.
• Grow awareness among dental professionals.
• Lead end-to-end commercialisation for new products.
• Manage the advertising and promotions budget.

Skills

Commercial acumen

Leadership

Effective communication

Strategic vision

Professional partnership

Education

Bachelor's degree

Job description

Professional Brand Manager – Northern Europe

Job Number #170550 – Surrey, England, United Kingdom. No Relocation Assistance Offered.

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries, specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world.

Location & Team

Location: Woking, UK.

Team: Professional Marketing, Customer Experience.

Reporting to: Group Brand Manager, Northern Europe.

Role Overview

As the Professional Brand Manager, you will be the visionary and commercial driver behind our professionally-focused toothpaste portfolio across the Northern Europe Hub (UK, Ireland, Sweden, Denmark, Norway, Finland). You will lead market leadership, professional advocacy, strategic growth, external influence, and go-to-market ownership.

Key Responsibilities

• Market Leadership: Drive all key performance indicators (KPIs), including market share growth, net sales, margin, and professional recommendation objectives.
• Professional Advocacy: Strategically grow awareness and understanding of our product benefits among the dental profession to inspire and drive chairside recommendations.
• Strategic Growth: Partner with the European team to assess opportunities, build a robust 5‑year innovation pipeline, and expand market demand.
• External Influence: Liaise with and influence key external collaborators and Key Opinion Leaders (KOLs) to build brand advocacy and inform our strategic direction.
• Go‑to‑Market Ownership: Lead the end‑to‑end commercialisation and go‑to‑market strategy for all new product launches across Northern Europe.
• Brand Strategy: Own the development and execution of the annual brand plan, securing alignment and consensus across all internal partners.
• Commercial Execution: Create and implement targeted initiatives to drive volume and net sales growth across the Northern Europe Hub.
• Stakeholder Collaboration: Serve as the primary communication point for the portfolio, developing compelling training and detailing materials for our internal teams (Oral Care Consultants, Customer Development).
• Innovation & Launch: Lead the progression of NPD projects with the EU team and spearhead the local development and implementation of the go‑to‑market plan, including business case creation, forecasting, and launch approval.
• Partnerships & Insights: Collaborate closely with the Northern Europe Professional Group Brand Manager and external agencies to identify market expansion opportunities using deep market insights.
• Budget Management: Strategically manage the advertising and promotions (A&P) budget to ensure maximum return on investment.
• Training & Empowerment: Partner with the Scientific Affairs team to lead comprehensive product training for our Oral Care Consultants, ensuring they are fully equipped with product and clinical knowledge.
• Risk Management: Provide timely and transparent communication on all brand opportunities and challenges to the Group Brand Manager.

Qualifications & Experience

• Education: A bachelor's degree is highly valued.
• Experience: Previous experience in dental, healthcare, pharmaceutical marketing, or consumer health is a plus.
• Foundational Knowledge: A solid foundation in basic (oral) health or life sciences is essential.
• Commercial Acumen: Highly competent commercial and analytical skills with a track record of using data and insights to make informed decisions.
• Leadership & Influence: A confident and compelling presence that quickly builds trust and respect with diverse internal teams and external dental professionals. You have the gravitas to challenge the status quo and successfully influence stakeholders at all levels.
• Mindset: Inquisitive, proactive, and a true team player who naturally seeks out opportunities for improvement and enthusiastically motivates others.
• Key Competencies:
  • Professional Partnership & Relationship Building: Exceptional networking skills to build mutually beneficial relationships.
  • Strategic Vision: The ability to balance achieving both short‑term targets and long‑term strategic goals.
  • Effective Communication: Clearly, concisely, and convincingly expressing ideas to various audiences.
  • Leading Change: Demonstrating flexibility and confidence when initiating and navigating change.

Our Commitment to Inclusion

We develop strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and foster an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.