Brand Manager

CSL; Maidenhead; On-site; GBP 60,000 - 90,000; Full time

Job summary

CSL Seqirus, a leader in influenza vaccines, is seeking a marketing leader to define and execute strategies for current and new products in the UK. You will work with cross-functional teams to translate brand insights into compelling campaigns and materials that strengthen our market position.

The role focuses on developing clear brand messages, leading omnichannel campaigns, and coordinating with external agencies to monitor market and competitor activities, while ensuring ABPI compliance and

Qualifications

• Bachelor's degree in Business, Marketing, Life Sciences or healthcare.
• 4+ years' marketing experience in pharma, biotech or medical device.
• Experience with insight-led decision-making from market research, sales performance, customer feedback and competitive intelligence.
• Strong understanding of UK ABPI code of practice.

Responsibilities

• Define and implement marketing strategies for existing and new CSL Seqirus products.
• Collaborate with management and cross-functional teams to translate brand analysis into campaigns.
• Develop marketing materials and tools based on market scenarios and local positioning.
• Lead omnichannel/digital/social campaigns and corresponding tactics.

Skills

Marketing strategy

Brand analysis

Omnichannel campaigns

Collaboration

Market research

Education

Bachelor's degree in Business/Marketing/Life Sciences or healthcare

Tools

ABPI knowledge

Job description

• Under general direction, defines and implements marketing strategies for existing and new products
• Collaborates with management and cross-functional teams to identify and implement marketing strategies and campaigns/tactics derived from the brand analysis
• Support the development of clear brand messages to be utilised in all marketing and communication materials
• Develops and implements marketing materials and tools based on market scenario, local positioning and competitive analysis to strengthen CSL Seqirus market position
• Leads assessments for new products and launch campaigns and liaises with external stakeholders to identify opportunities and market trends
• Lead omnichannel/digital/social campaigns and associated tactics
• Collate and monitor competitor brand activities, campaigns, advertising, websites etc.
• Challenge existing thinking and offer new innovative ideas
• Support organisation of customer meetings, conferences and exhibitions, ad boards etc.
• Liaise and coordinate with agencies and external suppliers

Qualifications:

• University degree or higher. Bachelors' degree Business, Marketing, Life Sciences or healthcare discipline
• 4+ years' marketing experience with 1-2 years' experience in pharmaceutical, biotech or medical device industry
• Experience with insight-led decision-making: confidence using market research, sales performance, customer feedback and competitive intelligence to identify opportunities and shape recommendations
• Strong understanding of UK ABPI code of practice

Different qualifications or responsibilities may apply based on local legal and/or educational requirements. Refer to local job documentation where applicable.

About CSL Seqirus

CSL Seqirus is part of CSL. As one of the largest influenza vaccine providers in the world, CSL Seqirus is a major contributor to the prevention of influenza globally and a transcontinental partner in pandemic preparedness. With state-of-the-art production facilities in the U.S., the U.K. and Australia, CSL Seqirus utilizes egg, cell and adjuvant technologies to offer a broad portfolio of differentiated influenza vaccines in more than 20 countries around the world.

For more information on CSL benefits visit How CSL Supports Your Well-being | CSL.

You Belong at CSL

At CSL, Inclusion and Belonging is at the core of our mission and who we are. It fuels our innovation day in and day out. By celebrating our differences and creating a culture of curiosity and empathy, we are able to better understand and connect with our patients and donors, foster strong relationships with our stakeholders, and sustain a diverse workforce that will move our company and industry into the future.

Equal Opportunity Employer

CSL is an Equal Opportunity Employer. If you are an individual with a disability and need a reasonable accommodation for any part of the application process, please visit our website.