Brand Manager

Henkel; Hemel Hempstead; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading consumer goods company is seeking a Brand Manager to oversee the strategy and execution for its DIY brands in the UK & Ireland. The role demands experience in the FMCG sector, strong analytical skills, and the ability to manage P&L. Applicants will benefit from flexible working hours and diverse growth opportunities.

Benefits

Flexible work scheme

Performance bonus

Competitive Pension & Life Assurance

Annual Leave: 27 days plus 8 Bank Holidays

Qualifications

• Experience in CPG/FMCG sector required.
• Ability to translate data into actionable insights.
• Experience managing P&L essential.

Responsibilities

• Manage full brand P&L for revenue and profitability targets.
• Partner with supply chain to identify cost-saving opportunities.
• Develop annual brand plans aligned with global strategy.

Skills

Analytical skills

Project management

Stakeholder engagement

Commercial acumen

Creative thinking

Job description

Overview

As Brand Manager for Henkel's leading DIY brands, you will own the end‑to‑end brand strategy and execution for No More Nails and Solvite within the UK & Ireland market. This is a pivotal role focused on driving profitable growth, strengthening market position, and delivering consumer‑centric innovation. The ideal candidate will have experience in an FMCG/CPG company and strong understanding of the UK &I consumer & retail landscape.

Responsibilities

• Manage full brand P&L, ensuring delivery of revenue and profitability targets.
• Partner with supply chain and finance to identify cost‑saving opportunities without compromising quality or brand equity.
• Develop and implement annual brand plans aligned with global strategy and local market needs.
• Pricing strategy, portfolio architecture.
• Leverage research and data to understand consumer behaviour, identify trends, and inform decision‑making.
• Monitor and analyse market share, sales performance, and competitive landscape to drive actionable insights.
• Work closely with Sales and Category Management teams to ensure flawless execution in retail channels.
• Partner with Global Marketing to adapt and localise global initiatives for the UK &I market.
• Lead development of new product concepts and impactful marketing campaigns to strengthen brand equity.

Qualifications

• Experience in CPG/FMCG sector.
• Excellent analytical skills with the ability to translate data into actionable insights.
• Ability to balance strategic thinking with operational delivery.
• Excellent project management and stakeholder engagement skills.
• Commercial acumen and experience managing P&L.
• Creative thinker with a passion for consumer‑driven marketing.

Benefits

• Flexible work scheme with flexible hours, hybrid work model.
• Diverse national and international growth opportunities.
• Global wellbeing standards with health and preventive care programs.
• Gender‑neutral parental leave for a minimum of 8 weeks.
• Performance bonus / incentives.
• Competitive Pension & Life Assurance – Company contributes up to 10% of basic salary.
• Annual Leave: 27 days plus 8 Bank Holidays.
• Celebration vouchers.

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.