Brand Manager

Nestle; Fernhill; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading coffee brand in the UK seeks a passionate Brand Manager to join its STARBUCKS At Home team. In this role, you will develop and execute strategies for the STARBUCKS At Home products, manage campaigns, and monitor market performance. A strong background in brand activation, project management, and stakeholder engagement is essential. The position offers great benefits, flexible working, and opportunities for personal development through a temporary contract.

Benefits

Competitive salary

Bonus scheme

Flexible working scheme

Pension scheme

Personal development focus

25 days holiday plus bank holidays

Qualifications

• Strong track record of building & delivering engaging brand activations.
• Experience of managing partnerships and influencers.
• Solid project management & analytical skills.
• Experience managing product portfolio, delivering new product launches.
• Ability to influence multiple stakeholders at different levels.

Responsibilities

• Develop a good understanding of STARBUCKS shoppers and coffee category.
• Lead planning and execution of STARBUCKS Masterbrand campaigns.
• Manage the execution of the UK brand plan with cross-functional teams.
• Deliver localization and commercialization of global innovation pipeline.
• Manage STARBUCKS At Home digital ecosystem and social media plans.

Skills

Brand activation

Partnership management

Project management

Analytical skills

Stakeholder influence

Job description

Overview

We have an exciting opportunity for a talented Brand Manager to join STARBUCKS At Home team in the Coffee business based in Gatwick. This role reports to STARBUCKS At Home Lead for UK & Ireland with responsibility for delivering STARBUCKS At Home Masterbrand initiatives as well as managing STARBUCKS by NESPRESSO range. You will have responsibility for developing and executing our UK market strategy for the STARBUCKS At Home portfolio.

Responsibilities

• Know Your Consumer Deeply: develop a good understanding of STARBUCKS shoppers and overall Portioned coffee category to effectively localise Global innovation pipeline and consumer activations, monitor NPD performance across all retailers as well as Ratings & Reviews and consumer sentiment. Closely monitor coffee category and competitor activity, to ensure plans are relevant.
• Create Engaging Brand Experiences: in partnership with Global team, lead the planning and execution of UK STARBUCKS Masterbrand/Seasonal and STARBUCKS by Nespresso campaigns across Media, PR & Influencers and Shopper. Collaborate with UK STARBUCKS Coffee Houses to create locally & culturally relevant joint-up activations. Work with Shopper, CDT & Sales teams to create unmissable visibility plans in-store and online. Constantly evaluating the effectiveness of marketing programmes.
• Plan and Execute Flawlessly: lead the execution of 18-months UK brand plan collaborating with cross-functional teams to deliver growth initiatives for STARBUCKS by NESPRESSO. Lead brand performance tracking against KPIs and targets, carefully manage PFME budget.
• Innovate Bigger, Better, Bolder: deliver localisation and commercialisation of global I&R pipeline including developing commercial proposition, supervising all packaging artworks and brand assets localisation.
• STARBUCKS brand guardian & ambassador: manage STARBUCKS At Home digital eco-system with full ownership of Influencer and Social media plans, website and social channels as well as Digital shelf optimisation. Champion passion for the brand with wider Coffee, Nespresso and Nestlé UK & Ireland teams creating unique brand experiences for our retail customers, consumers and colleagues from impactful customer sells & HQ events to internal launches & tastings.

You are already a STARBUCKS fan and have a passion for great coffee, creating powerful connections and storytelling. Ideally, you have already some fantastic marketing experience under your belt whilst being very commercially astute and enjoying building strong relationships internally and externally. You will also have:

• Strong track record of building & delivering engaging brand activations
• Experience of managing partnerships and Influencers / Creators programmes
• Solid project management & analytical skills, ability to fully own workstreams from concept to delivery
• Experience managing product portfolio, delivering new product launches
• Ability to influence multiple stakeholders at different levels both internally and externally and demonstrate strong presentation skills engaging different audiences.

NESTLÉ and STARBUCKS are celebrating seven years of their Global Coffee Alliance, established in 2018 between the two companies. Since then, in the UK we have delighted over 2 million STARBUCKS fans with our ranges of Frothy coffees, STARBUCKS pods for NESPRESSO and NESCAFÉ Dolce Gusto machines - becoming one of the biggest markets in Zone Europe. When joining us, you will be part of our wider Portioned Marketing team and will collaborate closely with STARBUCKS Global and Zone Europe teams as well as interact with STARBUCKS Coffee House partners to deliver best in class plans.

This is temporary contract for a minimum of 12 months. We will be considering candidates as they apply and we will occasionally close job advertisements early in the event we receive sufficient applicants, so please dont delay in submitting your application.

Benefits & Values

What can we offer in return? Great benefits you'd expect from a business the size of Nestlé - in the shape of a competitive salary and benefits package, bonus scheme, flexible working scheme, 25 days holiday plus bank holidays plus flex leave, pension scheme and a real focus on personal development and growth. At Nestlé, our values are rooted in respect - for our employees, our customers and our consumers. That's why championing diversity and inclusion is so important to us; when we embrace different perspectives and give everyone the chance to be the best they can be, we can think in new, creative ways that grow and enhance our business. We are committed to equal opportunity for all and

IsExpired: false