Brand Manager

The Advocate Group; England; On-site; GBP 45,000 - 60,000; Full time

Job summary

A leading food and beverage company in the UK is seeking a Brand Manager to lead growth in their beverage portfolio. This role involves building brand plans, managing NPD projects, and collaborating across teams to drive performance. Ideal candidates will have FMCG experience and strong analytical skills. This position offers an opportunity to impact a well-established brand and drive innovative marketing strategies.

Qualifications

• Experience in FMCG brand management, ideally in food/beverage.
• Strong commercial mindset with proven ability to analyse data.
• Experience working with wholesale, convenience, and/or independent retail channels.

Responsibilities

• Build and execute annual brand plans and long-term strategy.
• Manage NPD projects in collaboration with the Global Category Manager.
• Monitor market trends and competitor activity to identify opportunities.

Skills

FMCG brand management

Data analysis

ROI measurement

Cross-functional collaboration

Job description

Ready to shape the future of a leading food and beverage brand?

We are delighted to be partnered with a well-established global FMCG business with a strong focus on multicultural and world‑food brands. Renowned for its authentic and innovative products, this business constantly pushes the boundaries with new flavours, NPD, and consumer‑focused initiatives.

They are now looking for a Brand Manager to help lead the next phase of growth for their beverage portfolio.

The Role

• Build and execute annual brand plans, long‑term strategy, and campaign activity.
• Manage NPD projects within the beverage portfolio in collaboration with the Global Category Manager and NPD specialist.
• Work closely with external agencies across brand, PR, design, digital, and social to deliver best‑in‑class campaigns.
• Own monthly and quarterly performance reporting, providing insight‑led recommendations to improve ROI and accelerate growth.
• Monitor market trends, consumer behaviour, competitor activity, and distribution performance to identify opportunities.
• Manage the full beverage marketing budget and ensure activities align with brand strategy and commercial targets.
• Collaborate cross‑functionally with Sales, Supply Chain, Finance, NPD, and Global Category teams to bring projects to life.

About You

• Experience in FMCG brand management, ideally in food/beverage.
• Strong commercial mindset with proven ability to analyse data, measure ROI, and influence strategic decisions.
• Experience working with wholesale, convenience, and/or independent retail channels is highly desirable.
• Confident managing NPD projects and cross‑functional stakeholders.

If the role and responsibilities sound like a good fit for you, then I d love to speak to you!

Find out more about our available opportunities or how we can help you further your career contact us today.

Please get in touch with Emma or click Apply Now to be considered for this vacancy.

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