Brand Manager

Colgate-Palmolive; England; On-site; GBP 50,000 - 70,000; Full time

Job summary

A global consumer products company seeks a Professional Brand Manager in the UK to lead its toothpaste portfolio. The candidate will drive strategic growth, advocate for products among dental professionals, and manage the commercialisation of new product launches. Ideal applicants have a strong commercial mindset, experience in dental or healthcare marketing, and a bachelor's degree. This role promises impactful responsibilities and a chance to shape the brand's presence in Northern Europe.

Qualifications

• Previous experience in dental, healthcare, or pharmaceutical marketing is a plus.
• Strong foundation in oral health or life sciences is essential.
• Proven track record in commercial and analytical skills.

Responsibilities

• Own the annual brand plan and execute initiatives to drive commercial success.
• Lead the go-to-market strategy for new product launches.
• Collaborate with stakeholders to create training materials.

Skills

Commercial acumen

Analytical skills

Networking skills

Effective communication

Leadership

Education

Bachelor's degree

Job description

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let’s build a brighter, healthier future for all.

Location

Woking UK

Team

Professional Marketing, Customer Experience

Reporting to

Group Brand Manager, Northern Europe

What You’ll Be Leading: The Purpose of Your Role

As the Professional Brand Manager, you will be the visionary and commercial driver behind our professionally-focused toothpaste portfolio across the Northern Europe Hub (UK, Ireland, Sweden, Denmark, Norway, Finland).

• Market Leadership: Drive all key performance indicators (KPIs), including market share growth, net sales, margin, and professional recommendation objectives.
• Professional Advocacy: Strategically grow awareness and understanding of our product benefits among the dental profession to inspire and drive chairside recommendation.
• Strategic Growth: Partner with the European team to assess opportunities, build a robust 5-year innovation pipeline, and expand market demand.
• External Influence: Liaise with and influence key external collaborators and Key Opinion Leaders (KOLs) to build brand advocacy and inform our strategic direction.
• Go-to-Market Ownership: Lead the end-to-end commercialisation and go-to-market strategy for all new product launches across Northern Europe.

Your Core Contributions: Key Responsibilities

You will own the annual brand plan and execute high-impact initiatives that drive our commercial success:

• Brand Strategy: Own the development and execution of the annual brand plan, securing alignment and consensus across all internal partners.
• Commercial Execution: Create and implement targeted initiatives to drive volume and net sales growth across the Northern Europe Hub.
• Stakeholder Collaboration: Serve as the primary communication point for the portfolio, developing compelling training and detailing materials for our internal teams (e.g., Oral Care Consultants, Customer Development).
• Innovation & Launch: Lead the progression of NPD projects with the EU team and spearhead the local development and implementation of the go-to-market plan, including business case creation, forecasting, and gaining launch approval.
• Partnerships & Insights: Collaborate closely with the N. Europe Professional Group Brand Manager and external agencies to identify market expansion opportunities using deep market insights.
• Budget Management: Strategically manage the advertising and promotions (A&P) budget to ensure maximum return on investment.
• Training & Empowerment: Partner with the Scientific Affairs team to lead comprehensive product training for our Oral Care Consultants, ensuring they are fully equipped with product and clinical knowledge.
• Risk Management: Provide timely and transparent communication on all brand opportunities and challenges to the Group Brand Manager.

What You Bring: Your Professional Profile

If you have a passion for healthcare, a strong commercial mindset, and are excited by a challenge, we encourage you to apply—even if you don’t check every box!

• Education: A bachelor's degree is highly valued.
• Experience: Previous experience in dental, healthcare, pharmaceutical marketing, or consumer health is a plus.
• Foundational Knowledge: A solid foundation in basic (oral) health or life sciences is essential for success in this professional environment.
• Commercial Acumen: Highly competent commercial and analytical skills with a track record of using data and insights to make informed decisions.
• Leadership & Influence: A confident and compelling presence that quickly builds trust and respect with diverse internal teams and external dental professionals. You have the gravitas to challenge the status quo and successfully influence stakeholders at all levels.
• Mindset: Inquisitive, proactive, and a true team player who naturally seeks out opportunities for improvement and enthusiastically motivates others.
• Key Competencies:
  • Professional Partnership & Relationship Building: Exceptional networking skills to build mutually beneficial relationships.
  • Strategic Vision: The ability to balance achieving both short-term targets and long-term strategic goals.
  • Effective Communication: Clearly, concisely, and convincingly expressing ideas to various audiences.
  • Leading Change: Demonstrating flexibility and confidence when initiating and navigating change.

Our Commitment to Inclusion

Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.