Brand Manager

2i Recruit Ltd; England; On-site; GBP 35,000 - 55,000; Full time

Job summary

A dynamic recruitment agency in the United Kingdom is seeking a proactive Brand Manager to support the execution of marketing strategies aimed at driving long-term growth. This role suits someone with a strong marketing background who enjoys fast-paced environments and has a passion for impactful brand building. Responsibilities include managing brand plans, new product development, and market analysis to find growth opportunities while maintaining a robust digital presence.

Qualifications

• Previous experience in brand management or marketing, ideally in premium or growing brands.
• Ability to deliver projects in a fast-paced, multi-stakeholder environment.
• Excellent communication, presentation, and influencing skills.

Responsibilities

• Support the Brand Controller in the development and execution of brand plans.
• Assist in managing new product development projects from concept to launch.
• Collect, analyse, and interpret market trends and competitor activity.

Skills

Brand management

Strong communication

Analytical mindset

Project management

Strategic thinking

Education

Degree or equivalent experience

Marketing qualification preferred

Job description

Purpose of the Role

We are seeking a proactive and enthusiastic Brand Manager to support the execution of marketing strategy and tactics aimed at driving long-term growth. This role is perfect for someone with marketing experience who enjoys working in a fast-paced environment, is a strong communicator, and has a passion for building impactful brands.

Key Responsibilities

• Support the Brand Controller in the development and execution of brand plans, including consumer and customer insight, competitive analysis, pricing, and promotional activities.
• Assist in managing new product development projects from concept to launch, ensuring successful in-market execution.
• Collect, analyse, and interpret market trends, consumer behaviour, and competitor activity to identify growth opportunities.
• Collaborate with commercial teams to design activities that attract and retain customers.
• Use consumer insights to inform communications strategies, including influencer programmes and digital content.
• Manage projects and timelines for product launches and marketing initiatives, coordinating internal and external stakeholders.
• Monitor brand performance, calculating profitability and key metrics for each category and project.
• Maintain digital presence across social media and web channels, ensuring consistent and optimised content.
• Manage marketing budgets, including purchase orders, reconciliations, and reporting.
• Keep brand resources and documentation up to date.

Key Relationships

• Internal: Marketing Team, Commercial Team, Finance, Operations Product Development
• External: Customers, Suppliers, Agencies

Experience and Skills Requirements

• Previous experience in brand management or marketing, ideally in premium or growing brands.
• Proven ability to deliver projects in a fast-paced, multi-stakeholder environment.
• Strong passion for brands and understanding of brand value and consumer relationships.
• Excellent communication, presentation, and influencing skills.
• Analytical mindset with strong commercial and numerical acumen.
• Ability to work both autonomously and collaboratively within cross-functional teams.
• Strategic thinking with a hands-on, practical approach.
• Strong project management and organisational skills, capable of handling multiple initiatives simultaneously.
• Adaptable, agile, and proactive, able to make decisions quickly and drive projects forward.

Education & Training

• Degree or equivalent experience.
• Marketing qualification (part-qualified or fully qualified) preferred, or equivalent business experience.