Brand Manager

剔偉; City Of London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading wellness company in London is looking for a Brand Manager to oversee and enhance their Drink range. You'll be responsible for brand strategy execution, product innovation, and cross-functional collaboration. The ideal candidate has 2–3 years' experience in brand management, particularly in FMCG, and is passionate about wellness. This is a unique opportunity to join a vibrant team committed to mental wellbeing and innovation.

Benefits

Private Healthcare

Pension plan

Wellness Day

Dog Friendly office

Flexible Working

Regular team socials & events

Qualifications

• 2–3 years of experience in a Brand Manager or Junior Brand Manager role.
• Experience working on an established FMCG brand in nationwide Grocery distribution.
• Ability to convert data into consumer insight.

Responsibilities

• Implement brand vision and positioning for the Drinks range.
• Use customer insights to inform strategic decisions.
• Support new product development and marketing strategies.
• Collaborate with teams to ensure alignment and delivery.

Skills

Brand Strategy Execution

Data Analysis

Cross-Functional Collaboration

Creative Development

Job description

About TRIP

TRIP’s mission is to create calm in the everyday chaos for our community, offering next-generation wellness products to power their lifestyle and nurture mental wellbeing.

Co‑founders, husband and wife team Olivia and Daniel discovered plant-based wellness after a transformative personal experience and decided to launch TRIP in 2019 to bring the most delicious, highest quality functional drinks and supplements to millions of people globally.

Now the world’s #1 Calming Beverage Brand, TRIP’s award‑winning drinks and wellness products are crafted with botanicals and adaptogens to help people relax, unwind and find balance. Since launch, TRIP has rapidly expanded from the UK to across Europe and North America, generating over $100 million in sales. TRIP products are now available in leading supermarkets, natural retailers and online.

Our vision is to become the global leader in calming drinks and supplements. Synonymous with calm in the same way Red Bull is with energy. We move fast, think big and are committed to becoming the brand for a generation who drinks less but prioritises mental wellbeing more than ever. There has never been a better time to join our incredible team and be part of the movement!

The Role

We’re looking for an extraordinary, hands‑on Brand Manager to take ownership of TRIP’s pioneering and fast‑growing Drinks range. You’ll play a key role in shaping how the brand shows up across every consumer touchpoint – from product to packaging, campaigns to content. You'll work closely with cross-functional teams and external partners to ensure our brand strategy is activated powerfully and consistently.

This role would suit a junior or assistant brand manager taking their first step up into a Brand Manager role.

Key responsibilities include:

• Brand Strategy Execution: Implement the brand vision and positioning for the Drinks range, ensuring consistency across all marketing and customer channels.
• Consumer Insight & Research: Use data, trend reports, and customer insight to inform strategic decisions and identify new opportunities.
• Innovation Support: Contribute to new product development, including concept creation, positioning, and go-to-market strategies.
• Packaging & Creative Direction: Collaborate with designers and suppliers to develop packaging that’s innovative, on‑brand, and retail‑ready.
• Cross-Functional Collaboration: Work closely with Sales, Product, Performance, and Creative teams to ensure alignment and delivery.
• Comms Development: Lead in creative development for Growth and Shopper assets and support development of campaigns across digital, retail, social, and experiential.

About You

• 2–3 years of experience in a Brand Manager or Junior Brand Manager role.
• Proven experience working on an established FMCG brand in nationwide Grocery distribution.
• Good with turning data into consumer insight to inform decision-making and positioning.
• Ability to balance strategic thinking with a hands‑on, get‑stuff‑done approach.
• Passion for innovation, wellness, and building culturally relevant brands.
• Comfortable working in a fast-moving, collaborative, scale‑up environment.
• Based in London with availability to be in our London HQ 4 days per week.

The Package

• Lovely, bright and spacious office 1 minute from Notting Hill Gate station, surrounded by TRIP pastel‑coloured houses!
• Salary: DOE
• 4 days per week in the office with the option to work from home on a Friday
• Private Healthcare with Vitality including Virgin Gym 50% off
• Holiday: 24 days + birthday off!
• 1 Wellness Day
• Pension plan
• Potential to take part in the company share scheme
• TRIP product discount & Friends+Family codes
• Mindfulness support with Calm App membership
• Breakfast and snacks provided
• Sleep support with monthly Dream Drops CBD Oil allowance
• Working from abroad policy: 2 weeks per year in a maximum of 2 blocks
• Sabbatical: After 2 years of service, a 6-week sabbatical is available
• Dog Friendly office
• Lots of fun! Great culture with regular team socials & events