Brand Manager

FrieslandCampina; City Of London; Hybrid; GBP 48,000 - 52,000; Full time

Job summary

A leading dairy company is seeking a Brand Manager to drive the UK growth of Chocomel. The role demands extensive marketing experience within FMCG, a solid understanding of the UK retail landscape, and the ability to lead innovative marketing projects. The position offers a competitive salary, bonus, and benefits including private healthcare and enhanced pension contributions.

Benefits

Up to 12.5% annual bonus

25 days holiday + 8 bank holidays

Optional private medical cover

Pension with employer contribution

Work-from-home broadband allowance

Qualifications

• 5 years of marketing experience within a brand-led FMCG company.
• Strong knowledge of the UK retail market.
• Experience in analyzing retail and household panel data.

Responsibilities

• Drive the commercial plan and execution for Chocomel.
• Lead marketing projects in collaboration with the Europe team.
• Monitor results and steer brand innovation agenda.

Skills

Relevant marketing experience

Knowledge of UK retail market

Strong media and communication skills

Analytical skills with retail data

Creativity and solution-oriented thinking

Education

University degree

Job description

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

Are you eager to contribute to the international expansion of the Chocomel brand in United Kingdom? Are you passionate about the power of strong brands? Are you excited to convince our customers and consumers with impactful activations, innovations, and communication campaigns? Do you get energized by tracking and achieving successful business results? Then this is your chance!

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Brand Manager
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What we ask

• You have a university degree, combined with 5 years of relevant marketing experience within a brand led FMCG company in the UK market
• You have strong knowledge of the UK retail market, both from consumer and customer lens, to lead the development and execution of our UK marketing plan
• You have a thorough knowledge of media, communication (both online and offline), and activation
• You are familiar with brand P&L responsibility and are skilled in fact-based analysis of your commercial results. You have experience in analysing retail and household panel data.
• You are commercially driven, hands-on and, with the necessary dose of creativity, always think solution-oriented and consumer-first

You are a teamplayer and communicate well with internal and external partners and customers

What we offer

Salary: gross £48-52K

Office Based Contract: 50% inoffice attendance

Bonus: Up to 12.5% annual bonus

Pension: Up to 13.7% employer contribution (age-dependent)

Healthcare: Optional private medical cover (BUPA) + Medicash

Death in Service: 4x salary

Group Income Protection Scheme

Holiday: 25 days + 8 UK bank holidays

Flex Benefits (Non contractual):
Summer Hours (2 hours/week for personal wellness, including earlier Friday finish option - July & Aug)
Winter Wellness (2 hours/week for personal wellness, excluding earlier Friday finish option - Dec - Feb)
Birthday off (+1 day annual leave)
4pm Friday finishes (standard weeks)
£26/month WFH broadband allowance
Access to 'Help at Hand' wellbeing support for employees & family

Vacancy description

• Chocomel was launched in the United Kingdom in 2019 and is one of Royal FrieslandCampina's strategic brands to drive growth in the UK.
• You are the driving force behind the commercial plan and execution to grow Chocomel in the UK and are responsible for achieving business and marketing objectives. You analyse the business results of the Chocomel brand and the dairy market and translate your insights into concrete learnings and action plans.
• To this end, you lead various marketing projects (both communication and activation). You develop the support plan (media, above and below the line) in close collaboration with the Europe team, media team and creative agencies, implement the 4Ps, and closely monitor the results.
• You steer the brand innovation agenda for UK, are part of the innovation projects that have a full European scope and have full responsibility for the successful launch of innovations

Read more

Staying true to who you really are, that is your starting point at FrieslandCampina. Because it is precisely by embracing our differences that we can grow together. We want to create a working environment that allows all employees to bring their best and authentic selves. If who we are suits you, but you're not sure if you're the best fit for the role, we still encourage you to apply so we can help you find the role that fits you best.

Team Details

• You work in a matrix organization of the European Chocomel Brand team and the UK OPCO team.
• Hierarchically you report into the Chocomel brand team. An international team that operates in and from multiple markets, core being Netherland, Belgium and the United Kingdom.

Day-to-day you work out of the London office and work in the UK OPCO commercial team, responsible for the commercial execution and delivery in the UK market