Brand Manager

KAO; City Of London; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading beauty company based in the UK is seeking a Marketing Specialist to drive brand awareness through media, PR, and influencer strategies. The ideal candidate has over 3 years of marketing experience, particularly in the beauty or luxury sector, and possesses strong communication, creative, and organizational skills. Responsibilities include managing campaigns, budgets, and media relations. This role offers a chance to work in an ethical company that values diversity and the environment.

Qualifications

• 3+ years of marketing experience, especially in beauty or luxury.
• Experience managing media and PR agency relationships.
• Ability to manage a budget and optimize spending.

Responsibilities

• Assist in defining the UK&I marketing campaign.
• Plan media strategies aligned with brand positioning.
• Develop and implement PR strategies with influencers.
• Manage online sampling strategies to drive product trials.
• Oversee PR budget management and track spending.

Skills

Marketing experience

Media management

PR management

Creative thinking

Attention to detail

Communication skills

Education

Degree level or equivalent

Job description

Role

Drive brand awareness and consideration by developing and executing Media, PR, Influencer, and online sampling strategies for the UK and Ireland. Support the maintenance of brand equity, ensure we reach our target audience, and uphold a brand image aligned with our luxury vision and strategic objectives. Assist the Senior Brand Manager and lead projects that deliver the annual programme of agreed marketing activities aimed at achieving profitable, sustainable growth.

What you will do

• Building from the global NPD and marketing calendar, assist the Senior Brand Manager in defining the UK&I marketing campaign and PR strategy, with a focus on driving brand awareness, consideration and conversion amongst relevant target audience to meet business objectives.
• Assist the Senior Brand Manager in planning the Media strategy for the UK&I in support of yearly campaign plans and in line with brand positioning as well as audience targeting strategy. Lead the development and implementation of the Media campaigns collaborating with the Creative team, in support of key campaigns or evergreen brand positioning. Manage the day‑to‑day relationship with the media agency.
• Lead the PR & Influencer strategy for the UK&I in support of yearly campaign plans, in line with brand objectives and collaborating with the digital team. Manage the creation of all supporting materials (press releases, lookbooks, influencer briefings etc), own PR & influencer event and seeding strategies. Manage the day‑to‑day relationship with the PR & Influencer agency.
• Drive product trial and lead generation by putting together and implementing the online sampling strategy, working hand in hand with the digital and CRM teams.
• Support the Senior Brand Manager with strategic internal presentations. Ensure 'wash‑up' reviews are operated for all campaigns. Report back on each major initiative, including budget and associated sales performance.
• Effectively oversee the management of the PR budget for the UK&I and track spend in a timely manner.

What you will need

• Degree level or equivalent
• + 3 years Marketing experience including Media, PR and influencers management, preferably in the Beauty or Luxury industry
• Experience managing the day‑to‑day relationship with the media agency and PR agency
• Experience managing a budget and optimising spend
• Passionate about Beauty products, brands and Luxury retailing.
• Passion for PR, influencer and media management - always aware of industry trends.
• Proactive with a high level of initiative and a clear focus on delivering tangible results, using learnings from past campaigns.
• Highly organised with strong attention to detail.
• Demonstrable written and verbal communication skills.
• Highly creative. Thinks outside the box.

About Molton Brown and Kao

Molton Brown is part of Kao founded in Japan in 1887, Kao is passionate about making a difference in people's lives with our high‑quality products and services to create a Kirei Life for all - a beautiful life that respects the needs of our consumers and customers as well as the planet. Our corporate philosophy, the Kao Way, guides us in everything we do - acting with integrity, courageously driving innovation and treating each other with trust and respect.

How we work

Having been selected among the World's Most Ethical Companies for 19 consecutive years, we are a company with a purpose and strong corporate values. We never compromise on quality and craft our products with care for the consumer and the environment. At Kao, each employee can actively shape their job and their career. We work collaboratively to achieve our common goals, always aiming to deliver the best for our customers.

Hiring Process

Kao embraces the diversity and the individual personalities of its people because we believe it is diversity that makes us strong. This is why we welcome applications from all areas of the global community.

Want to learn more

If you feel you are as unique as our products and want to find out why 33,000 people across the globe opted for a career with us please visit https://www.kao.com/emea/en/

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